Amazon adds Apple Music support to Echo devices in smart speaker fight against Google

Amazon adds Apple Music support to Echo devices in smart speaker fight against Google
While Amazon would probably love to convince more people to subscribe to its own Music Unlimited service, some wars are simply not worth fighting. For the e-commerce giant, it’s far more important to keep Google at bay in the smart speaker arena, where Alexa is facing tough digital assistant competition.

As far as music streaming is concerned, both the Echo lineup and Google Home family have embraced choice for their users, but Amazon is getting ready to pull off a major and largely unexpected coup by adding Apple Music support.

Currently, the world’s fastest-growing music streaming platform is exclusively available on Apple’s own HomePod, but in a new press release, Amazon has just announced Apple Music will expand to Echo devices “beginning the week of December 17.”

Echos have long supported Apple Music rivals like Spotify and Pandora, recently adding Tidal to a list that also includes Deezer or iHeartRadio. Most of these services work on Google Home smart speakers as well, but it’s unlikely that Apple Music will ever follow their suit.

Playing your favorite song from Apple’s 50 million strong library on an Echo device will soon be as simple as everything else Alexa is capable of doing. You’ll just have to enable the respective skill in the AI’s dedicated app and link your account to start listening. 

You’ll obviously be able to control the service using just your voice, with hands-free commands accessing specific tracks, albums, and playlists, including those curated by experts and “editors from around the world.”

For Apple, this surprising partnership may be interpreted as another sign of smart speaker market hesitancy. Instead of fighting against Amazon, Cupertino is choosing to fight alongside the Seattle-based tech giant versus a common enemy.

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5 Comments

1. all4dom

Posts: 17; Member since: Sep 30, 2013

Does this mean alexa would be able to play downloaded music from itunes also?

3. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The Echo's and the Home's don't have much ram or storage on them. Think about both the Dots and Mini's are tiny inexpensive devices. They are designed to stream music and other stuff. The Echo Show's and Home smart displays have more storage, but they are still not designed to store your media content on them.

2. jaiprakash

Posts: 2; Member since: Nov 30, 2018

Amazon doing better where it has to be do better.. Apple doing things in reverse order..

4. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple backed themselves into a corner with all their stuff about privacy and security, and that is one of the reasons why Siri will never be as good as Google Assistant or Alexa. It's also the reason why you will never see a separate Siri smart device. Don't get me started on that overpriced POS called the HomePod, which is too limited in capabilities and restricted. Especially when you compare the HomePod and Siri to the competition. Even Apple HomeKit is to restricted. I guess that is why HomeKit has the least amount of smart home support when compared to the others. The only way Siri has a chance is if Apple opens up Siri itself. So developers can extend her voice capabilities like Amazon's Alexa skills kit, or Google's Assistant Actions. I don't mean Siri shortcuts which is also too limiting and restricted. Because both Alexa and Google Assistant have routines. But I actually mean extending Siri's voice capabilities. Like "talk to Jeopardy", so you can play a voice game. Or "talk to car insurance quote" to get a quote on your car insurance. Plus countless voice apps to come in the future. These are apps that exist on the servers, and can talk to a companies back end logic. Siri has nothing like that. It's why Siri will always be left behind.

5. Xxtoxicskittlexx

Posts: 162; Member since: Jun 11, 2018

Apple execs scrambling after the recent production news and iphone demands. Whatever happened to not ever letting Apple music stream on other platforms.

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