YouTube builds native messaging to keep you locked in the app

YouTube builds native messaging to keep you locked in the app
YouTube is getting an interesting new feature pretty soon: native messaging. Apparently, YouTube has finally realized that people love talking about YouTube videos, but the comment threads on those videos are not the most pleasant places for friendly conversation (of course that could be said about most comment threads on the Internet).

So, it seems that the simplest solution is to build messaging directly into the YouTube app itself. This means you no longer need to copy links, send them via your messaging app of choice, and carry on the conversation within that app, if you don't want to. You'll be able to easily share videos with friends and chat with them directly in the YouTube app. When the feature hits your device, you'll find a new messaging tab to keep track of the conversations and friend groups you set up and comment when you want or share what you want. 

The theory is that the longer you spend in the YouTube app, the more videos you'll watch, which means more ad revenue for Google and its content creators. It's not a bad idea, but it's unclear if the feature will catch on because if there's one thing the world doesn't need more of, it would be messaging options. 

Native messaging in YouTube will go live for a small group of users today and is planned to roll out gradually as people use it and invite others to chat. We haven't seen it pop up on our devices, but we'd love in if anyone out there can help!


source: Wired 

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12 Comments

1. Zylam

Posts: 1822; Member since: Oct 20, 2010

Wow that's an awesome idea. Hopefully I won't have to force my friends to use Hangouts now!!!

2. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

This wouldn't keep me in the stupidly gimped YouTube app for Android if it remains that way compared the iOS counterpart. Ever since I switched to Android, the official YouTube app has been like a watered down joke compared to the iOS version. - Can't + reference other participants in conversations, - Can't scroll/refer back to long comments as you respond to parts of them, - Can't see how many agree/disagree with a commenter's point of view, - Can't select and copy text from other comments, - Can't like/dislike comments, - The tree arrangement of the comments section is so limited, you wouldn't be able to identify who a commenter is responding to in many cases. All of that has been doable in the iOS app for a while now. Even the mobile YouTube website is better than the stupidly gimped native app, 'cause I can at least accomplish the latter 4 points...they're literally trying to force you to use the spyware google+ app for youtube comments/conversations and the youtube app just for videos. Why they'd be forcing such stupidly gimped experience on their very own platform, only google's ads know. Fortunately, I can control every data that privacy-invading google+ app has access to via Privacy Guard + XPrivacy. Until that is fixed, don't see myself using the YouTube app any more often than I already do.

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I agree. This msg feature itself is awesome, but honestly should take a backburner to all the stuff you said, that stuff is more important IMO.

3. Mxyzptlk unregistered

Call me when Google gets rid of Google Plus in youtube and actually makes it as clean as the ios version.

4. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

I’m pretty sure this will be at least as good as Hangouts (which isn’t necessarily good, but better).

5. BobLawblaw unregistered

"Apparently, YouTube has finally realized that people love talking about YouTube videos, but the comment threads on those videos are not the most pleasant places for friendly conversation (of course that could be said about most comment threads on the Internet)." The Phonearena comments section is a prime example..

6. baldilocks

Posts: 1545; Member since: Dec 14, 2008

I just watch videos. Could care less about chatting/commenting.

9. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Me too, I just want old native iOS Youtube app, so simple and so perfect

7. Af1rPA

Posts: 712; Member since: Jun 12, 2014

But what if I want to troll

10. Wiencon

Posts: 2278; Member since: Aug 06, 2014

You can come to PA anytime

8. xondk

Posts: 1904; Member since: Mar 25, 2014

I'd prefer them just fixing the youtube app actually working, playback, buffering issues, video's unavailable, all stuff that can be fixed by going into my mobile browser and using youtube website. They really need to fix it.

11. hwb01

Posts: 355; Member since: Apr 17, 2014

Why does Google still always use the Nexus 5 when showing new features in its apps? There have been 3 new nexuses since then.

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