Xiaomi to widen its 2017 smartphone portfolio in a bid to stimulate sales

by Plamen Dimitrov / Feb 20, 2017, 4:35 AM

Xiaomi CEO Lei Jun.

The last two years have not been too good for Xiaomi. The Chinese phone maker has experienced slow growth, and has recently slid to fourth place in terms of smartphone sales in its home country after being surpassed by competitors Oppo and Vivo.

According to Digitimes, industry sources have indicated that this trend is continuing in the first quarter of 2017, as sales of Xiaomi handsets are still below market expectations, despite the recently released Mi Mix and Mi Note 2.

In an effort to turn its fortune around and enhance its competitiveness, the East Asian manufacturer will reportedly add more mid- and high-end models to its 2017 smartphone portfolio. The aforementioned sources also revealed that the company will seek to improve its supply chain management by taking up new suppliers for certain parts and components, with Truly Opto-electronics being a likely candidate for providing display panels.

Following reports that emerged earlier this month, today Xiaomi also officially confirmed that it will be introducing its very own “Pinecone” chipset on February 28th. While this move has the potential to display the company's capabilities and strengthen its image, it remains to be seen whether these SoC's will deliver in terms of performance, power management and reliability.

source Digitimes

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11 Comments

1. btbotimtim

Posts: 272; Member since: Dec 08, 2010

two of my friends bought xiaomi phones and it did not last long. i guess its build quality was pretty low. i dont know about its performance though.

posted on Feb 20, 2017, 4:40 AM 1

3. Ticklemyfancy

Posts: 214; Member since: Oct 09, 2016

I had a Redmi 1s . It worked well for 2 years . It would've worked more hadn't I broken it

posted on Feb 20, 2017, 4:53 AM 2

7. raky_b

Posts: 440; Member since: Jul 02, 2014

i have Redmi 1s too, exept that its gps never worked, all other things still works fine.... but, my mi4i had problems with overheating and therfore screen was f**kt up after just one week of ussage, it's MIUI was never optimised, than my Redmi Pro had burned in screen after 2 months of ussing it (kids was looking youtube on it ). now i have redmi 3s which is fine, but will never ever give more than 150$ for a device without service support and warranty.

posted on Feb 20, 2017, 5:22 AM 0

9. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

I have the Redmi 1 global version. It worked very very well but the last 5-7 updates ruined the phone with bugs. Worst the global version still have NOT been updated past Miui 5 while the China version has Miui 8. Xiaomi promised but NEVER delivered the needed updates! Pity, it was a great budget phone.

posted on Feb 20, 2017, 7:25 AM 0

2. Ticklemyfancy

They're already there , launching countless models across all ranges just like Samsung.

posted on Feb 20, 2017, 4:51 AM 3

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

Xiaomi is somehow losing all the hype and consumer interest it had a few years back. They better up their game on 2017!

posted on Feb 20, 2017, 4:58 AM 0

5. ibend

Posts: 6747; Member since: Sep 30, 2014

what? more models for mid and high-end? but they are the one who have most flagships model in 2016 :-/ SD820 = Mi5 (divided to 3 edition) SD821 = Mi5s, Mi5s plus, Mi Note2, Mi Mix 5 flagships model and still not enough? lol..

posted on Feb 20, 2017, 5:15 AM 1

6. raky_b

if they would make less of it, but good ones, meybe they would do something...they have too much of models, and non of them are something special. yes, MIX does look special, but it is just a look... they better fix their usser support and service centers, offer a warranty to it's forigen buyers.

posted on Feb 20, 2017, 5:19 AM 0

8. Guaire

Posts: 897; Member since: Oct 15, 2014

Xiaomi is out of focus. Their management is poor and their so called global expansion is a joke. They need to focusing on smartphone business rather than countless gadgets, and they have to make more solid and outstanding phones. They need to remember that there are many more markets outside China and India. IMO a Mi Mix inspired Mi6 would be a great starting point.