Xiaomi sells more than 34.7 million handsets in the first half of the year

Xiaomi sells more than 34.7 million handsets in the first half of the year
Now that the first half of 2015 is in the books, Xiaomi CEO Lei Jun has announced on his Weibo page that the manufacturer has sold more than 34.7 million handsets so far this year. What makes the 33% year-over-year gain impressive is the fact that China's smartphone market has been slowing down. Xiaomi is going to need to have an even better second half if the company is going to meet its own target of selling 80 million to 100 million handsets for the year. To meet this goal, Xiaomi will have to sell 45.3 million to 63.3 million phones from July to the end of December.

What might help is the eventual release of the Xiaomi Mi 5. Rumored specs of the phone would place it squarely in the "well-spec'd" category. But Xiaomi might run out of time. Because the Mi 5 is expected to be powered by the Snapdragon 820 SoC, the phone might not launch until November. The device is believed to be equipped with a 5.3-inch screen with a 1440 x 2560 resolution, and carry 4GB of RAM. The back and front camera combo is rumored to be 16MP/6MP and a 3030mAh battery will keep the lights on. Android 5.1.1 should be pre-installed. Besides that powerhouse, other models due in the second half of the year include a premium version of the Mi 5, and the Xiaomi Redmi Note 2.

Xiaomi does have some momentum on its side. According to Kevin Yang, who toils as an analyst for IHS, the manufacturer sold 19.72 million phones in the second quarter after selling 14.98 million in the first three months of the year. During the first half of 2015, Xiaomi released its most powerfully spec'd phone to date, the Snapdragon 810 SoC powered Xiaomi Mi Note Pro. It also launched the Xiaomi Mi Note, the Xiaomi Mi 4i and the Xiaomi Redmi 2A to name a few.

Even with the big "M" on its side, competition is pretty brutal in China this year, so it remains to be seen if the company can reach its goals for 2015.

source: LeiJun via GizmoChina



1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Xiaomi really released too much phone lately, redmi 2, mi note, mi4i, already 3 models and they need to stop

4. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Mi4i was released specifically for the Indian market as they wanted to bridge the gap between the mi4 and and redmi note. There wasn't a high end phone in the price range for what mi3 was selling for. They should have just continued selling mi3 instead of launching mi4i

6. waddup121 unregistered

Amazing Xiaomi

2. DirtyDan23

Posts: 280; Member since: Aug 12, 2014


3. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Recently I watched their Mi4i keynote. LMAO very very similar to Apple's keynote. I appreciate them for making awesome budget devices but they copy Apple too much.

5. Guaire

Posts: 886; Member since: Oct 15, 2014

Actually it's not good. No better than their Q2 2014 results even a bit. Their growth rate in 2014 was phenomenal. Now seems their growth is halted. Xiaomi launched in several new markets like India, Indonesia, Philippines, Malesia in Q2 2014, they are beginning slow, but they have to gain some traction in time. Also they launched 2 new phone which is Redmi 2 and Mi Note at beginning of the year. Later Mi4i and lastly Mi Note Pro. Seems like new handsets didn't boosted sales enough. Also we know Mi4 sales going slower than Mi3. It gets 2 months more to reach 10 million shipments figure. There is no way for Xiaomi to reaching 100 million shipments after that their Q1 results. They didn't growth enough because they are getting greedy and complacent.

7. justrt

Posts: 446; Member since: Jul 10, 2014

I have a different explanation. First of all, the whole smartphone market in China has slowed its growth. It is now completely saturated, especially with people who would want to upgrade to more premium devices.. That leads to my point 2 - the iPhone. More and more people in Asia have phones as their principal or only devices. That makes bigger screen phones preferred. Ever since Apple announced the iPhone 6 duo, they grew to number one seller in China. On the plus side, Xiaomi are now entering a big market like Brasil.. Anyway, I doubt they could sell more than 40mln phones in H2

8. Guaire

Posts: 886; Member since: Oct 15, 2014

Their 2014 growth rate was unparallel to China's smartphone market growth rate. They sale 3 times more phone in 2014 comparing to 2013. http://xiaomimi5review.com/wp-content/uploads/2015/06/xiaomi-1.jpghttp://si.wsj.net/public/resources/images/AI-CH098_DIGIT_NS_20140305050304.jpg Main reason for their growth was their unmatched prices. Other Chinese brands adopted same strategy and joined competition. Xiaomi underestimated that competition and did several mistakes. Redmi 2 was a barely an upgrade after Redmi 1s. Redmi Note getting to old and weak against new competitors like Meizu M1 Note etc. They didn't discounted Mi4 like Mi3 in right time. Mi Note was was overpriced for Xiaomi. (Comparing to other brands it still could seems cheap especially to people lives in developed countries.) Mi Note Pro was even worse also its launch delayed too much. It have to discounted even before actual launch. Mi4i overpriced again considering Xiaomi standards. They are going to release it in China soon and I don't think Chinese people favor it at a similar price. Also they were planning to enter 10 new market in 2014, but they can't manage do that. Only few days ago Xiaomi officially launched in Brazil. Mexico, Russia, Thailand, Turkey and Vietnam is still waiting. There is no word for these countries, but they are talking about USA which even they are admitting there are years before to their launch. In their new markets they can't be able to release Mi4 in time. They launched it in India after 6 months later its initial launch. In Malesia its selling via a local distributor with an inflated price. If I'm not wrong Indonesia and Philippines didn't get it all.

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