Wu: Apple iPad mini will take business from Windows 8 this holiday season

Wu: Apple iPad mini will take business from Windows 8 this holiday season
Sterne Agee analyst Shaw Wu is no stranger to these pages, and sometimes his pronouncements have been dead wrong. For example, a bit more than two years ago the analyst, then working for Kaufman Brothers, predicted that Apple was about to launch two versions of the Apple iPhone. One model was to have the usual (for back then) 3.5 inch screen while the other would be an entry-level model with a smaller display. On the other hand, he was right on with his multiple predictions calling for Verizon to get the Apple iPhone.

Now working for Sterne Agee, Wu is predicting that the just released Apple iPad mini will take business away from Windows 8 devices this holiday season. Wu says that the Apple iPad mini's main competition is the Microsoft Surface tablet and Windows 8 PCs. That might be upsetting to Apple to hear that the competition for the mini is a $500 tablet and even higher priced PC models. If Wu is correct, that would mean that those low priced 7 inch Android models could be outselling the Apple iPad mini during the holiday season.

Apple's original intent was to create a smaller tablet that would compete with the Amazon Kindle Fire HD and the 16 GB Google Nexus 7, both priced at $199. But at $329, Apple just might have priced itself right out of that market, which is apparently why Wu made his comment. But it would seem more likely that the fourth generation Apple iPad would be the device going up against the Microsoft Surface tablet. Look at it this way, if you're looking at a Microsoft Surface RT with its 10.6 inch display and quad-core processor, would you also look at a device with a 7.9 inch screen and a dual-core 1GHz processor, or would you consider the device with a 9.7 inch screen and a powerful A6X processor?

source: Fortune

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh
Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB

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23 Comments

1. pongkie

Posts: 663; Member since: Aug 20, 2011

i thought ipad mini is against the kindle and nexus? MS doesn't even have a 7" range tablet.

9. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

the author of the article missed the point of ipad mini and surface devices. Moreover ipad mini cant even dare to compete with the surface which is more like a fully functioning laptop in a tablet form....the true evolution of tablets!

12. wassup

Posts: 565; Member since: Jun 23, 2011

the pro maybe, the RT, not really.

15. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

yup but thr RT is priced better than the ipad. and even the RT version doesn't exactly come in the ipad mini category///its more of a competitior for ipad 2 against which even the RT can hold its own

23. Nadr1212

Posts: 741; Member since: Sep 22, 2012

I am So confused, why'd each company b so stupid in their own way?

14. SmartGadgetS

Posts: 20; Member since: Sep 06, 2012

I think that Surface tablets are great... But the pro version is almost as having a Laptop, wich can be found for about the same price with better specs... Tablets were suposed to be another category of devices (cheaper, but better for some tasks)... not just "touch laptops"... But still.... the best tablet for the price is the Nexus 7... or the Nexus 10..(iPad is overpriced...) If you want Windows functionality with good specs, just buy an Ultrabook...

17. Aeires unregistered

Alan didn't miss anything, the analyst did. Alan tells it like it is, and in this case, that's just reporting what this analyst thinks.

2. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

Barf on Apple Ipad mini. Apple licks

3. Izzy_V

Posts: 216; Member since: Jul 07, 2012

Anyone else facepalm when they read this? This applies to just about every and any product out there.

4. Johnnokia

Posts: 1158; Member since: May 27, 2012

After the release of Microsoft Surface Pro, perhaps no one will care about I pad. Imagine identical Windows 8 on tablet. No thing can beat Surface Pro, unless Nokia has a surprise.

5. eisenbricher

Posts: 973; Member since: Aug 09, 2012

if apple can claim that the ipad mini is in a different league because of that .9" screen difference, then there are so many unique traits surface is carrying that makes the comparison can't be done. Imo surface doesn't have anything to lose. It's a new device which only will grow.

6. mercorp

Posts: 1045; Member since: Jan 28, 2012

Analysts ANAYLSTS. (Ancient aliens meme)

7. Savage unregistered

Only people who are unaware of tech will buy iPad. And oh, before some iFan points out, let me also say- people who "PREFER" iPad for its simplicity, reliability, "it just works" factor and brand will buy it. In short - Yes. It will still sell a lot. Regretfully.

8. pikapowerize

Posts: 1869; Member since: May 03, 2012

according to the first paragraph wu makes wrong prediction... so why bother post it here if he's always wrong?

10. ElektronicGeek91

Posts: 105; Member since: Sep 26, 2012

Apple is a clown bro. Smh

11. speckledapple

Posts: 902; Member since: Sep 29, 2011

With the current trend, I do think that Android tablets will outsell the iPad mini this holiday season. That is going to be interesting for those holiday sales.

21. ardent1

Posts: 2000; Member since: Apr 16, 2011

They will always be more people who can afford Yugo's than those that can afford Toyota's. Cheap products, with other things being equal, outsell expensive products.

13. sheoran.pk

Posts: 3; Member since: Oct 25, 2012

who want that china made over pricey with rotten fruit logo , only for kids...apple hv two or three years for survive...surface is long live

16. blattlaus

Posts: 75; Member since: Dec 12, 2010

By the same logic, iPad mini sales will be sales away from the iPad with retina display.

18. OptimusOne

Posts: 694; Member since: May 22, 2012

idiots... the ipad mini is a SEVEN INCH tablet. all windows 8 tablets are 10 INCHES 2 different markets

20. Zero0

Posts: 592; Member since: Jul 05, 2012

Now you're just being ridiculous. Haven't you heard? Tim Cook said that Apple would never make a 7-inch tablet. The iPad Mini is different. It's a 7.9 inch tablet. It's a magical and revolutionary diagonal measurement.

22. ardent1

Posts: 2000; Member since: Apr 16, 2011

The mini is closer to an 8" tablet than a 7" inch tablet because the industry measures the screen size diagonally. Notwithstanding the aforementioned comment, these tablets are competing products, thus one market per se.

19. winddroid

Posts: 13; Member since: Oct 13, 2012

Wu always promotes Apple, usually is proven to be wrong but it doesn't take much to be an analyst. I predict Surface will take market share away from Apple.

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