Would you give up a few minutes of your time for free tickets to any movie?

Would you give up a few minutes of your time for free tickets to any movie?
MoviePass, which currently offers users unlimited movie tickets for a monthly subscription fee of $9.95, has been a huge money loser. The stock of the app's parent company, Helios and Matheson Analytics Inc., is trading for 1.1 cents after a 1-120 reverse split last year. So when we read a report from CNET stating that company co-founder Stacy Spikes has another idea regarding mobile devices and movie tickets, you can understand why we might be a bit skeptical. However, Spikes left MoviePass eight years ago before Helios and Matheson bought the company and came up with the unlimited ticket plan that nearly drowned the business in a sea of red ink.

Spikes' new idea is called PreShow and instead of consumers paying a monthly subscription rate for movie ducats, the money for what has become pricey theater tickets would come from advertisers. All the consumer has to do is watch 15-20 minutes of advertising on an app and that would unlock free movie tickets to any film. But to make sure that you are watching the ads, the app will unlock only with the use of facial recognition. And if you decide to start an ad and walk away, your phone's front-facing camera will tattle on you and freeze the ad after five seconds. A green border that surrounds the ad shows that you are viewing it. If you turn your head, cover the screen or move away, the border turns red and the ad stops playing. During a demo of PreShow, Spikes used the front-facing camera on his Apple iPhone 7 to unlock the app.


PreShow will have a private Beta in July, and there is no word yet on when the app will officially launch. But to allay fears about privacy, the entrepreneur says that the app will not record anyone watching the ads, and it won't share personal data with third party firms to sell to advertisers. However, it will give advertisers anonymous, aggregated data that comes from basic information that users provide when signing up for the service. Theater owners might ot

So the question is, would you intently view up to 20 minutes of ads on your phone in order to score free movie tickets? If enough people believe that it is worth it, PreShow has a chance to be a bigger force in the movie industry than MoviePass ever was.

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13 Comments

1. kennybenny

Posts: 192; Member since: Apr 10, 2017

Thats actually not a bad idea. I'd be willing to watch 15-20 minutes of ads for a free $8-12 movie ticket. Of course if this app launches in Canada.

2. libra89

Posts: 2210; Member since: Apr 15, 2016

Same. Hopefully the ads would be somewhat interesting at least.

3. Rampage_Taco

Posts: 996; Member since: Jan 17, 2017

I mean, i find myself looking at Phone Arena and other news sites for 20+ minutes a day, and get no reward. So, why not earn something for my time?

4. darkkjedii

Posts: 30778; Member since: Feb 05, 2011

Can that movie be Us?

5. j_grouchy

Posts: 162; Member since: Nov 08, 2016

"Would you give up a few minutes of your time..." Later in the article: "All the consumer has to do is watch 15-20 minutes of advertising..." Now...to me, 15 to 20 minutes is more than "a few". I'll give 5 to 7 minutes. MAYBE 10 at most. But 15 to 20? Screw that....

8. AngelicusMaximus

Posts: 620; Member since: Dec 20, 2017

Time is relative, so a few minutes can mean anything.

6. seantn4

Posts: 33; Member since: Dec 11, 2018

Shoot Id watch a whole hour so I could take the family out.

7. Dtosty94

Posts: 3; Member since: Mar 21, 2019

Granted not every device has a front depth sensor for facial recognition , let me get a print out of my face for free tickets

9. kennybenny

Posts: 192; Member since: Apr 10, 2017

I actually snorted and chuckled when I saw your post..... perhaps this could be useful if you have any older devices laying around. Just set up a space in your house with your old phone and a print of your face on a wall and call it a free movie ticket station. Lol Or even better, a 3D printing of your face.

10. Brewski

Posts: 660; Member since: Jun 05, 2012

I would put my phone in it's wireless charger aimed at my face. Then turn my head slightly and work as usual at my office for 8 hours looking at the computer screen. Boom! Get a few free movies for the weekend. If this becomes a thing, there will be tons of ways people get around it.

11. kozza3

Posts: 777; Member since: Oct 17, 2012

I can see a few use cases. Maybe it’ll work out? Not for me tho... anyways cool idea

12. Gryffin

Posts: 35; Member since: Dec 19, 2018

Get a 5 year old to watch ads. wait profit

13. MrMalignance

Posts: 91; Member since: Feb 17, 2013

I'd do it, some areas have crazy expensive movie tickets. Also, as long as it's not 20 minutes straight. Maybe a few minutes here and there

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