Without Steve Jobs, Jonathan Ive will serve as Apple's lead visionary from now on

Jonathan Ive – this is the name that we'll be hearing quite more often than before now that Steve Jobs is not among us. His burden will be not only to lead Apple's design team and to deliver products known for being built with meticulous attention to detail, but to serve as a visionary for the company and dream up what the next big thing on the market would be.

Referred to by his friends as Jony, he played a key role in designing Apple's most well-known gadgets, namely the iPhone, the iPad, the iMac and the iPod. Those who have experienced seeing him in action share that the 44-year-old designer is driven by the desire to create products that people find meaning in, not by the pursuit of fame and fortune.

However, while he was responsible for crafting Apple's products and making them desired by consumers worldwide, it was mostly Jobs' ideas that led to their eventual launch. Without Steve's creative vision, we have yet to see how well Ive will cope with his tasks. Still, we are convinced he has all the ingenuity needed to guide Apple in the right direction. And although his name will probably not be followed by a cult in a way that Steve Jobs' is today, Jony will likely continue to impress us with gadgets having that unique Apple look and feel to them.

source: Los Angeles Times