When it comes to cellphones, men out talk the ladies
concerning bugs, 59% of cockroach calls, 58% of calls related to spiders and 56% regarding termites.
Lastly, it seems that men like to get their business handled early in the day so that they can handle other chores as the day progresses. From 3am to 6am, 6am to 9am and 9am to noon, men were placing more calls than the women. But it is the opposite from noon to 3pm, 3pm to 6pm and 6pm to 9m. From 9pm to midnight, both sexes used their phones equally as much.
This information could be useful for mobile advertising. Knowing that women make the calls 6 out of 10 times when dealing with bugs could lead an exterminator to focus on women with their mobile ads, while bankruptcy attorneys can make their ads as macho as possible.
source: MarchexInstitute via USAToday
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