A new study conducted by the Marchex Institute might surprise you. Then again, it might not. 200,000 cellphone calls to businesses were analyzed and found that when calling a company, men were more talkative
than women. The average male caller stayed on the phone for 7 minutes and 23 seconds, and spoke 236 words per call at 32 words per minute. The ladies kept the conversation going for "just" 6 minutes and 30 seconds while using 227 words per call at a rate of 24 words per minute.
When it comes to bugs, it's the women making the call for an exterminator
When it came to the type of business being called, certain things were basically a man's job. Auto repair calls, calls about bankruptcy or to a locksmith were mostly made by males. Females called when it came to nutrition, pest control and real estate. Looking at pest control, 52% of the time that the pest was a mouse, the man handled the call. Females handled 65% of calls concerning bugs
, 59% of cockroach calls, 58% of calls related to spiders and 56% regarding termites.
Lastly, it seems that men like to get their business handled early in the day so that they can handle other chores as the day progresses. From 3am to 6am, 6am to 9am and 9am to noon, men were placing more calls than the women. But it is the opposite from noon to 3pm, 3pm to 6pm and 6pm to 9m. From 9pm to midnight, both sexes used their phones equally as much.
This information could be useful for mobile advertising. Knowing that women make the calls 6 out of 10 times when dealing with bugs could lead an exterminator to focus on women with their mobile ads, while bankruptcy attorneys can make their ads as macho as possible.
Battle of the Sexes, cellphone style