WhatsApp now has 400 million users

WhatsApp now has 400 million users
Cross-platform messaging service WhatsApp has reached a milestone and now has 400 million subscribers. If you took each WhatsApp subscriber and had them stand on top of each other, it would measure all the way from earth to...well, let's just say it would be a very long chain of humanity. The last 100 million was added in just the last 4 months. And this is a total of active members, not just those who registered and never used the service.

Consider that the company is thriving with only 50 employees working for the company. WhatsApp has reached the 400 million membership figure without a marketing campaign and has never spent 1 red cent on advertising.

Those 800 million eyeballs do have a value to advertisers. Back in April, well before the 400 millionth active user installed the app, there was a rumor that Google was going to buy WhatsApp for $1 billion. Yes, there is serious, serious money being thrown around here. And consider this. Once a user's free year is up, WhatsApp costs 99 cents for each following year of service. It doesn't take a genius to see the possibilities here. Of course, we can't expect every member to keep the service beyond the free year. And who knows which messaging app the fickle public will be drawn to next.

Take Snapchat and its disappearing messages. As recently as June, the company raised money at a valuation of $800 million. Now, it has reportedly turned down a $3 billion offer from Google. That might be a decision that it regrets one day, because in tech you need to strike while the iron is hot. Right now, mobile eyeballs are worth a fortune and if you have a better mousetrap, you can attract those eyeballs and make a fortune.

source: WhatsApp via BGR

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20 Comments

20. Password

Posts: 21; Member since: Dec 17, 2013

Great.

19. XaErO

Posts: 353; Member since: Sep 25, 2012

This is humungous !! .. So many users but it is still with lot of bugs and lacks basic functionality like GIF support. Although the User Interface is the simplest among all competition.

16. madmikepr

Posts: 138; Member since: Aug 09, 2011

not available for tablet FAIL!!!!!

15. RohanM

Posts: 141; Member since: Jan 15, 2013

Lol, what's app never charged me after 1 year.. of free service, now this is the 3rd year I am using it, just re-install the app when the first year finishes & it will give u another free year.. I don't know who pays for it ??

14. kennyblack_sd

Posts: 26; Member since: Nov 15, 2013

U can't compare bbm with whatsapp, bbm can make voice call/video call all for free over any network (it doesn't even use up my MB, it's totally free), that if u have a bb10 and if u don't have a BlackBerry 10 you can still chat for free, bbm is totally free even if you are an iphone or android user. I don't use whatsapp because I can do much more on my bbm (make video calls, voice calls and send msgs all without using my data)

18. Reluctant_Human

Posts: 915; Member since: Jun 28, 2012

1) BBM does use your data. There would be no way for it to work without and they don't pay carriers for the data the app uses. That's not speculation, that's fact. 2) This is a matter of opinion but I prefer What's app as a texting and messaging app. I have used many like it but few are as good even when I barely have service. Also you don't have to run around trying to get everyone's pin. Just use their phone number and if it's international just add the country code in front. Simple, convenient and does as advertised.

11. Kishin

Posts: 706; Member since: May 30, 2013

Better than BBM i Think

8. N-fanboy

Posts: 543; Member since: Jan 12, 2013

Down here (In Ethiopia) a lot of smartphone owners use viber, while whatsapp is almost non existant.

7. jjjsong

Posts: 76; Member since: Dec 27, 2011

I already quit using whatsapp just because it's not free, and there are so many equivalent apps out there. Line is an example.

4. GeekMovement unregistered

I don't use whatsapp and haven't used it before so I'm curious to know from users what the benefits of this app is over other free messaging/voicetalking apps (BBM, KakaoTalk, etc). Does it have free voice calling over internet (voice notes sounded more like walkietalkie kind of feature)? Right now I just use the standard sms/voice services w/ minutes, but I'm interested in looking into getting one of these messaging apps. It's incredible how they were able to reach so much success without having to advertise a cent!

6. kareivis

Posts: 45; Member since: Jan 23, 2012

WhatsApp is on every platform out there, and i mean EVERY. Starting from iOS, Android, WP, every possible symbian device (S60v3-Belle), BB, Series40. Thats their strongest side.

12. GeekMovement unregistered

That's really nice! Thanks for the info.

2. hmd74

Posts: 546; Member since: Jan 31, 2013

Not working on ART... :/

13. brar.arsh

Posts: 202; Member since: Sep 12, 2012

works if you are on 4.4.2, then it works fine.. :)

1. apple4never

Posts: 1064; Member since: May 08, 2013

is anyone else with whatsapp on windows phone getting an update for it every other week or so ? i just updated it for the billionth time

5. noler

Posts: 326; Member since: Aug 19, 2013

Yes, everyone gets the same updates you get.

9. apple4never

Posts: 1064; Member since: May 08, 2013

it i just got another update 2 times in a day where as the one for my android hasn't gotten any not even for the ones weeks back ?

10. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Android version has nothing wrong, and it gets updates frequently, too.

17. apple4never

Posts: 1064; Member since: May 08, 2013

ok, i thought something was wrong with my phone and it kept updating

* Some comments have been hidden, because they don't meet the discussions rules.

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