WhatsApp confirms Status tab will soon start displaying ads
Set to act as the company’s “primary monetisation mode” and a way in which businesses will be able “to reach people on WhatsApp,” it has been confirmed that ads will soon make their way to the WhatsApp Status feature which, according to Facebook’s most recent financial report, has over 450 million daily active users.
Because Facebook is still emphasizing WhatsApp end-to-end encryption, it’s understood that it will not gather any data from the app directly. However, the ads will be powered by Facebook’s own advertising system which suggests Facebook may link up registered phone numbers with Facebook data profiles whenever possible in order to offer targeted ads.
At the moment, it’s unclear when these ads will begin rolling out to users. But if a recent piece of information is correct, iOS will be the first to receive them. Nevertheless, the ads are likely to roll out to the Android app shortly after.