What do Nokia Lumia 900 users in the U.S. do in their first month of ownership?

What do Nokia Lumia 900 users in the U.S. do in their first month of ownership?
Some research conducted by Nokia shows that most Nokia Lumia 900 buyers in the States are now opting for data plans over text messaging. 96% of those who bought the phone in the U.S. purchased a plan that includes data while only 84% picked one that offered text messages as part of their monthly 'allowance'. Although you would expect to see data bought by those using a phone like the Nokia Lumia 900, the surprise is the low penetration of SMS users. Perhaps as recently as three years ago, you would have seen a much higher percentage of those requesting texting be part of their monthly service plan. At 84%, that is a rather large number of Nokia Lumia 900 owners who are not using their thumbs to stay in contact.

Nokia polled U.S. purchasers of their flagship model about what features of the phone they use in the first month of ownership. A whopping 93% had used the camera on the device by the time the first 31 days had expired. Browsing was a close second with 89% of  Stateside Nokia Lumia 900 users surfing the web on the device in the first month of owning it. It might be a little surprising that using a social network (85%) topped the 83% who downloaded an app from the Windows Phone Marketplace in the first 31 days. It could indicate that the Nokia Lumia 900 was the first smartphone for many U.S. buyers because a higher percentage of users would have downloaded apps just to replicate the ones they had on their prior smartphone.

Tied with 'downloading apps' with 83% was using email and connecting to Wi-Fi. 81% of U.S. Nokia Lumia 900 users customized their home screen in the first month of owning the device and the same percentage used the GPS on the handset. That leaves setting up an email account (80%) and downloading a game (78%). The low score of the latter shows that most Nokia Lumia 900 buyers in the States are not kids.

The stats could be used by the Finnish based handset manufacturer to understand who is buying the phone and where to direct their hard earned ad dollars. Judging from the response, it would seem that older, first time smartphone users would be the demographic that they have been getting. Perhaps the colorful new pink version of the phone will entice younger buyers.

source: Nokia

Related phones

Lumia 900
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1830 mAh(8h 3G talk time)

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21 Comments

1. snowgator

Posts: 3621; Member since: Jan 19, 2011

Wow. Those are strange demographics. I hope Nokia looks at those and realizes they need to reach a younger demographic. I also wonder what these results would look like if the 900 was on Verizon or Sprint as well as AT&T. I would like to see what Nokia users on T-Mobile look like.

2. AbhiD

Posts: 842; Member since: Apr 06, 2012

Lumia owners CRY OUT LOUD in the 1st month of ownership for what MS and nokia have done to their devices!!! And really ...? are lumias still selling in the market??!! I thought they became history !

15. -box-

Posts: 3991; Member since: Jan 04, 2012

@AbhiD I was trying to vote you down but the browser on my Android rerendered the page so it jumped sideways. Had I been using my Lumia it wouldn't have happened. Also, 3 friends just got Lumias. 2 cyan, one white, though the white one will likely be traded for the pink one when it's available

19. Penny

Posts: 1859; Member since: Feb 04, 2011

@AbhiD, I don't make it a habit to argue with people that are as ignorant of the facts as you are, but go ahead and read the article in this link to see the facts. I also recommend you stop lying to people, not a great habit. Study was conducted by Nielsen, an independent research firm hired by Nokia. http://conversations.nokia.com/2012/07/09/got-satisfaction-lumia-900-owners-delighted-with-their-new-phones/

4. kunyuk

Posts: 56; Member since: Jun 29, 2012

In the 2nd month lumia owners using it as a door wedge, no wp8

11. DePenguin

Posts: 22; Member since: Jan 13, 2012

They cry. Duh.

12. chipotsky

Posts: 10; Member since: Jun 19, 2012

Several years ago, facebook or twitter were not as pevelant on mobile devices either. Throw in other data centric apps or service that utilize some sort of texting and voila. That should help make up a decent size of the pie.

13. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Android & Iphone fanboys now start trolling.....3...2...1...start

16. Oxygen

Posts: 125; Member since: Mar 29, 2012

Fail bro!

17. Penny

Posts: 1859; Member since: Feb 04, 2011

Too late, they already started before your comment.

14. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Android & Iphone fanboys now start trolling.....3...2...1...start

18. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

I love the Lumia 900 design & WP is shaping up nicely. Wish Verizon would pick up this line of phones...if anything, for smart phone variety.

20. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

The camera is the worst part of this phone! (terrible white balance, color accuracy, overexposure, yellow spot in center of photos) Followed maybe by web browsing (sometimes glitchy). Everything else is nice though; minus the lack of wp8 :[. Really just hope to use apps like Nokia maps in background. Once that happens, I'm content.

21. savil

Posts: 1; Member since: Jul 11, 2012

the lumia 900 cant run w8 sadly because of its low specs :(

* Some comments have been hidden, because they don't meet the discussions rules.

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