Waze employees celebrate Apple Maps initial failures with annual "Tim Cook Day"
9

For those unfamiliar with the Google-owned Waze GPS navigation app, it offers turn-by-turn directions (in various voices including those of celebrities). It also adds crowdsourced information to provide drivers with the location of speed traps, accidents and other events that can affect their journey. Waze CEO Noam Bardin recently spoke with Business Insider and explained why the company celebrates "Tim Cook Day" every year.
Waze's Bardin says that Cook's letter helped put Waze on the map, which is why the company celebrates "Tim Cook Day" every September 28th. Not only did the added publicity help Waze become more well known to drivers, it also might have helped the app catch the eye of the powers that be (or powers that were) at Google. Less than a year later, Waze was purchased by the search giant for $1.2 billion.
Things that are NOT allowed: