WSJ: Apple orders as many as 6 million watches from suppliers

WSJ: Apple orders as many as 6 million watches from suppliers
With the Apple Watch expected to be launched in April, a report published on Wednesday says that the tech titan has ordered as many as 6 million Apple Watch units from suppliers to be manufactured during the first quarter. Half of the timepieces ordered are the entry-level Apple Watch Sport model, while another third consists of the mid-range Apple Watch.

The high-end Apple Watch Edition, featuring an 18K gold casing, will be ordered in small amounts for now. Apple does plan on revving up production of that pricey model to one million units a month starting in April. Pricing for this model has not been revealed yet by Apple, but it could exceed the $4000 price for the top of the line Mac computer. These watches will be stored in special safes at Apple Stores. The safes will be equipped with the company's MagSafe charging system so that the watches' batteries could be recharged overnight. Apple expects heavy demand for the high-end Apple Watch from China. Pricing for the Apple Watch will start at $349 for the Sport model.

While Apple has sent in its Apple Watch orders with suppliers, these can be changed once Apple sees which models are selling more than others. Industry sources say that Apple is sensitive to matching supply with demand, changing orders more often than most other tech companies.

Apple apparently sees the same initial demand for the Apple Watch that it saw for he Apple iPad when the iOS tablet was first launched in 2010. Apple sold 7.5 million slates in the first six months that the iPad was available.

source: WSJ

FEATURED VIDEO

29 Comments

1. cheetah2k

Posts: 2297; Member since: Jan 16, 2011

6M watches hey. I reckon at least 2M of those will be swapped out for faulty ones on release day, especially when users realise they can't get them wet.... lol

2. emanuelwooten unregistered

Lono Apple didn't make there watch water proof? That's a must have for a smart watch. And I don't think they'll sale as many as they think they will, the watch is just f**king ugly lol

5. cheetah2k

Posts: 2297; Member since: Jan 16, 2011

the i5heep will come, don't you worry. The watch will be an instant hit, no doubts. People I know who are iApple everything are salivating over it, prepared to sell their left kidneys to china in order to get one.. Same old story. Apple build it, stupid will come.

7. nctx77

Posts: 2540; Member since: Sep 03, 2013

Your poor excuse for why Apple breaks sales records. You and peoe like you just need to realize that Apple is best tech company right now! Android is just a stolen product and your beloved Samsung is tanking!

10. willard12 unregistered

It's not about the brand. It's about that sapphire glass and haptic engine that according to you, no one else has (though they pretty much all do). Of course, the base model apple watch doesn't have sapphire glass. So, if it's not about the brand then why is it going to sell? The sensors, sapphire glass, great battery life, enlarged chiclet gum design? You tell us why it's great. If it came from Samsung, you'd be be predicting its death. But since it's Apple, it's great.

14. maherk

Posts: 7014; Member since: Feb 10, 2012

*Best tech right now? Mind to explain their mind blowing innovations in the past 5 years?? *Android is just a stolen product? That's why iOS8 is a skinned 4.0 ICS. That's why they were forced tk move from 3.5" to 4" then 4.7", and had to enter the phablet market that Samsung started, andddd were 2 years late to the smartwatch party. *Samsung is tanking? A decline in profit doesn't mean they are tanking dummy! Apple are still 2nd to them despite being in a field crowded with companies offering another android flagships. Plus, how the hell could they be tanking when they just invested $3.6B in a new OLED plant. iGnorant.

15. Commentator

Posts: 3723; Member since: Aug 16, 2011

Maybe by "best tech company" he means "worth more than Microsoft and Google combined."

18. maherk

Posts: 7014; Member since: Feb 10, 2012

And what has this to do with it being considered by iSheeps as the best tech company?

20. tedkord

Posts: 17464; Member since: Jun 17, 2009

Showing your ignorance, as usual. Samsung tanked from number one to...number one. OH NO! Android is chosen be a train of 5 to 1,and the train is obvious. Even Apple knows why, which is why the past several years they've been copying it even harder than they did Xerox Parc.

23. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I just read your post, but in the voice of Will Ferrell from Old School, and it's hilarious! Seriously, you need to take it down a notch or you're gonna blow an O-ring.

8. Jamoga

Posts: 187; Member since: Dec 17, 2014

like one did to share nonsense here. jealousy is not a good trait my friend

17. sgodsell

Posts: 7579; Member since: Mar 16, 2013

Apple with the help of some analyst initially projected that 24 million Apple Watches would sell with in the first year. So are they only finding out that the public isn't so receptive to their pudgy square watch? http://www.maclife.com/article/news/ubs_projects_sales_24_million_apple_watches_first_year_based_survey

25. HansGoneInsane unregistered

Read the article..... 6 Million units to be produced during the first quarter..... Now, multiply 6 Million Units by 4 (because a year consists out of 4 quarters, you know......) and then you will receive 24 Million Units. Surprise, surprise!

22. InspectorGadget80 unregistered

whispers " if they put a fruit on a watch they will buy".

24. engineer-1701d unregistered

you could put an Apple symbol on the back of an Android wear watch and those idiots would still buy it saying it's the greatest thing ever even if it didn't work with there phone

28. Iodine

Posts: 1503; Member since: Jun 19, 2014

Apple watch doesn't have an Apple symbol....

9. Mutation.X

Posts: 185; Member since: Feb 09, 2015

Ignore the trolls. I am a major hardcore Apple fan, and even I don't say there is a single 'best' phone, iWatch only the 'best phone, iPad, iPod, iMac, for you which is the iphone'. We prefer the Apple. Only trolls are against Apple.

12. maherk

Posts: 7014; Member since: Feb 10, 2012

Actually 2m of those will be swapped out for an iPod Nano and the iSheeps wouldn't even notice lol

26. Iodine

Posts: 1503; Member since: Jun 19, 2014

Apple products are very reliable, can't see a third of the watches get faulty in a day, especialy when iHaters will realise they actually are water resistant....

4. gadget_lover

Posts: 35; Member since: Jun 30, 2009

Apple fans buy everything with an "i-" and "Apple" prefix !!! even a smart watch without a speaker to possibly make phone calls or listen to siri, or a smart watch with a few hours of battery juice!!!

27. Iodine

Posts: 1503; Member since: Jun 19, 2014

Apple watch got a speaker, and a rather good one. And how do you know it will last just a few hours ? You don't, you just hate. To help you, it also doesn't have an IR blaster.

30. gadget_lover

Posts: 35; Member since: Jun 30, 2009

Hate is a disease! I do not hate! I just can not accept a company who first vomits so many bad comments on certain specs such as the larger screen sizes, stylus, and other features of android, AND THEN, when they realize that they are wrong, they copy the ideas and market the idea as if its an innovation created by apple. And all apple fans flock in millions to buy the same device with a bigger screen (where as before they made lots of fun of the large android screens - i lived the experience) - That is why i said Apple fans will buy all 'i-' devices. Apple watch - Feature wise I see much less functionality then the other android wearables especially the samsung gear 2 and gear s. One thing i like about the apple watch is the jewel like design! A beautiful time piece! to wear as a jewel. As a practical device I have my doubts! Regarding how I know of certain specs, it is the current info on the internet... No speaker on board, a maximum of 1 day battery juice, cannot make/receive calls directly using the device, no camera, No ir blaster (TY for reminding me) LOL... If these are incorrect I will be the first to admit the incorrect posting. no problem!!!

6. Mutation.X

Posts: 185; Member since: Feb 09, 2015

Apple yet once again will sell like no others. Apple will lead, others will have to follow us. We Apple the world has to wait before any others can succeed. We yet again salute Apple. We are all behind you.

16. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

You mean Apple Follows! There are plenty smart watches out there! Apple is Just copying like they have always done!

19. iushnt

Posts: 3153; Member since: Feb 06, 2013

"Us" ? You and paid Apple employee?

11. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Apple watch sucks, why need a phone to make a smartwatch work? There are smart watches that can work without phones, these are standalone smart watches. And can do much more, they have wifi, bt, gps, camera, sim etc etc, why buy a crappy watch if You can get more features with other watches and which are cheaper!

13. mitoita

Posts: 77; Member since: Apr 03, 2014

I think is not enough, look at iphone 6, all of us hate but have smtng special....an they sold a lot of them

21. TheGunnyPT

Posts: 252; Member since: Feb 12, 2015

Curious to see how the Apple Watch is gonna be received by the mainstream audience. Especially for those between the age of 15-20. Really wondering if it's gonna be the new gimmick every kid in the block wants. But in a more fitness oriented way I wonder how well the training coaches and the fitness enthusiasts think about it.

29. thangaraj2

Posts: 1; Member since: Dec 13, 2013

Let see at time of launch whether they can succeed or not... but as on date am sure APPLE can sell 6 million watch for sure.. Just stop trolling one after other

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.