Video shows the exact moment that the Lenovo Moto brand died

Last week, we told you that Lenovo has decided to pull off a 180-degree change and that the Motorola name, expected to be phased out with the use of the Lenovo brand, will instead be coming back stronger than ever. The Motorola executive responsible for these comments was Motorola's chief marketing officer Jan Huckfeldt. Well, as luck would have it, Huckfeldt was given the job of introducing the Moto Z2 Play last week in Brazil.

During the introduction of the second-generation handset, you can see the Motorola brand and logo displayed prominently on a big screen placed on the stage in front of the audience. Huckfeldt at first describes how the Motorola brand remains popular in Brazil. Starting at about the 1:00 mark on the video, he starts talking about the different brands that Lenovo could use for the Moto line. "When it comes to brand building, the first thing you need to get right are the fundamentals," Huckfeldt says.

After talking about a brand's DNA and history, he says that "you have to leverage the brand's assets." And that brings up the moment of truth. "And I'm very happy to confirm to you that we are all in and fully focused on...Motorola."

So there it is. Confirmation from a Motorola executive that the historic brand, the name found on the very first cell phone, the Motorola RAZR and on the Motorola DROID, will live on as the major brand name used for Lenovo's smartphones going forward.

Check out the death of the Lenovo Moto name by clicking on the video at the top of this story.

source: MotorolaFans



2. JcHnd

Posts: 267; Member since: Apr 30, 2012

Best choice ever... now place the branding on the phones too :D

4. ibend

Posts: 6747; Member since: Sep 30, 2014

right, motorola is much better


Posts: 1168; Member since: Oct 05, 2015

Yeah. I dunno what Lenovo was thinking, trying to ride Motorola's coat-tails

6. juandante

Posts: 679; Member since: Apr 23, 2013

Reminds me of the stupid Micro$oft when they tried to phase out Nokia.

7. NJSteve

Posts: 42; Member since: Aug 25, 2015

Uh... Motorola is OWNED by Lenovo, a communist Chinese company...

8. TechNeck

Posts: 647; Member since: Aug 29, 2014

And? Is there a problem that you have with China in general to say such a thing?

13. NJSteve

Posts: 42; Member since: Aug 25, 2015

Yea, asstard, Motorola was an American company with patents on American engineering and design... and the corporate oligarchy outsourced decent American manufacturing jobs to a communist country. Yea, I have a problem with stupid Americans who don't know anything about American companies and the American people who founded those companies like Hewlett and Packard only to see said companies paying workers in commie chinka 80 cents per hour only to charge American consumers $700+ for an Iphone... Yea... so go read where the telephone was invented, the dial tone, DTMF, the first integrated circuit, UNIX, C++, etc, etc, the list goes on --- all invented, engineered and patented in the United States of America, not by some 5' tall, rice eater in a commie country that only 50 years ago was a backwater third world country stuck in the middle ages.

9. JcHnd

Posts: 267; Member since: Apr 30, 2012

Everything its practically owned by China nowdays... even your "american" Apple rely on China's Foxconn to make all those overpriced things they sell

10. Cat97

Posts: 1805; Member since: Mar 02, 2017

It's a smart move, but you can see from the latest released phones that Motorola is not Motorola anymore. Look at the Z2 Play.

11. p51d007

Posts: 701; Member since: Nov 24, 2013's now a MINO! (M)otorola (I)n (N)ame (O)nly

12. Spedez

Posts: 542; Member since: Aug 29, 2014

Chinese phone designed in China, made in China, China China China. Everything is China.

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