Verizon to preload Snapchat on some of its 5G smartphones

The companies are now “official 5G innovation partners” and plan to take advantage of each other's technologies to create new experiences for customers. In that regard, select 5G smartphones sold by Verizon will come preloaded with Snapchat and provide exclusive offers through various programs like Verizon Up.
Ultimately, the companies plan to offer customers different activations at many of Verizon's key marketing moments and throughout the Snapchat advertising platform. It remains to be seen whether or not customers will appreciate what both companies present as benefits.