Updated: Japan-exclusive HTC J Butterfly to launch only in Taiwan as the Butterfly 3


Update: Apparently, the HTC Butterfly 3 will only be launching in Taiwan, and HTC doesn't have plans to roll it out globally, at least at the moment. Senior Global Online Communications Manager Jeff Gordon tweeted that the information about a global launch is false


HTC has just announced two new smartphones at a press conference held in Japan – the One M9+ Aurora Edition, and the Butterfly 3. To say that these handsets are entirely new concepts, however, would be a stretch – the first one is a slightly upgraded version of the One M9+ (better camera, whooo!), while the second one is just a rebrand of the Japan-exclusive HTC J Butterfly.

The J Butterfly lauched some 4 months ago and toted some pretty impressive specs – a 5.2-inch display, with a Quad HD resolution of 1440 x 2560 pixels, good for 565 ppi; a 64-bit Qualcomm Snapdragon 810 processor with eight cores and an Adreno 430 GPU sidekick, along with generous 3 gigs of RAM; and 32GB of storage on board, expandable up to 200 GB, should you have the microSD card for it. All of that powered by a 2,700 mAh juicer.

But the J Butterfly wasn't out of surprises yet – the phone also offered a 20 MP Duo Camera setup on its back, assisted by OIS and dual LED flash, and a 13 MP selfie camera on the front. And, of course, the phone had a stereo set of BoomSound speakers tucked under its top and bottom bezels. Additionally, we also get water- and dust-resistance with its IP57 rating. All in all, the phone was packing everything top-class that HTC was able to throw at it at the time.

Well, if you've been itching to get your hands on the exclusive handset, you just may be in luck. On the previously mentioned press conference, HTC said that it will be rolling the phones out of Japan. The HTC Butterfly 3 will hit the Taiwan market on October 20th, priced around $600 – a pretty standard flagship device price-tag. Previous rumors claim that the two announced handsets are actually headed for global distribution. So, let's just wait with bated breath...

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14 Comments

1. carlemillward unregistered

It does not have a logo, but display panel still has huge borders, Wtf???

2. arch_angel

Posts: 1651; Member since: Feb 20, 2015

IKR I Didn't Realize How Much I Hated Huge/Useless Bezels Until I Bought The M8 Last Year, Now I Loathe Them With A Passion.

4. carlemillward unregistered

Huawei also seems to have it but not as much. What purpose does it serve, everyone else does not have it.

7. Taters

Posts: 6474; Member since: Jan 28, 2013

They claim it is for drivers and echo chamber for the boom sound but that just sounds like something the PR team made up to diffuse the questions about it from the media. Apple wastes a lot of space too. It's not just Suck T C.

11. Niva.

Posts: 440; Member since: Jan 05, 2015

Others have managed without the bezels though, like the moto phones with the dual speakers, now the new Nexus devices. Lets not even get into what ZTE is able to do. It's a shame HTC is unable to solve such a basic problem others have clearly overcome.

3. Taters

Posts: 6474; Member since: Jan 28, 2013

Looks like a Nexus 5x with HTC level bezels. Lol

5. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Glossy plastic back, space-wasting bezels, and (probably) SD810 killed it.

6. sintruder

Posts: 162; Member since: Aug 30, 2012

I like the design of the speakers on this one

8. gaming64 unregistered

If you notice, there is a girl biting her lips on the picture, thinking "this tastes like sh*t. Why am I photoshopped into this"

9. P3rsona

Posts: 23; Member since: Aug 25, 2015

Has htc finally come to its senses and read my comments about launching the butterfly globally? If this does come out globally it will be my next phone mark my word. People saying it has too much bezel. WTF you talking about? It has way less then previous htc and almost same as iphone or other phone. Htc makes the best android software coupled with sizeable 5.3 qhd screen size, boomsound, waterproof, amazing glossy design, respectable innards, dual camera with ios and great resolutions, expandable storage and healthy battery life. What more you want goddamn!

13. alouden unregistered

If by globally you mean Japan and Taiwan... I seriously cannot understand HTC. I used to love their phones. I do not understand their strategy.

10. WallStreet

Posts: 256; Member since: Sep 21, 2014

It looks good, but I'd prefer the Z5 with FullHD screen and better battery.

12. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

I honestly think the back looks really nice if you ignore the glossy texture

14. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Why HTC ??

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