USA! Pixel 2 prices abroad make America smile, much like the iPhones'

Right after the new Pixels were introduced, Google pulled an Apple, and slashed the price of the 2016 crop by a hundred. Thus, the basic Google Pixel can now be had for $549 directly from the Google Store, while its larger sibling, the Pixel XL, will set you back $669. You still need to add that hundred if you want the larger, 128 GB storage versions, but the trend is clear, and Google will probably be doing this with each new Pixel iteration - you know, like that other competitor down south from Mountain View does. 

Now, whether the new Pixel 2 is worth its starting $649, and the Pixel 2 XL the $749 Google is now asking, is a matter of personal choice, but if you want a more affordable Pixel, Google has you covered. Since it is mimicking Apple's sales strategy here, we were curious to check whether it is also following another pricing trick from the trendsetters over at Cupertino - adjusting the tag of overseas Store units upwards to offset any currency exchange fluctuations, or foreign customs' duty charges, resulting in iPhones that are much more expensive abroad than in the US.

Needless to say, that's the case with the new Pixels, too, as you can see in the table below, for the horror of German or Australian fans, who will have Google's phones offered locally, but at a price for the Google Pixel 2 that pierces through the $1000 barrier in USD equivalent. Sign of the times.

Below, we are adding some similar calculations that we did when the iPhone X was introduced just for giggles, and to illustrate how Google is following the same playbook when it comes to overseas sales, which seems to be "as much as the local market can bear." The Italians are obviously able to bear a lot, as they have the most expensive Pixels or iPhones of them all, so the pricing might have something to do with local taxes, duties and regulations, too, rather than simply corporate greed.

Apparently, Google is aiming as high as the best of them with its new Pixel 2 and Pixel 2 handsets, though it has some catching up to do in terms of distribution and wider global availability, compared to, say Apple, Samsung, or even Huawei.

Related phones

Pixel 2
  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 128GB
  • Battery 2700 mAh



1. dubaiboy78

Posts: 459; Member since: Sep 19, 2014

Wth apple is too much greedy!!!

2. AVVA1

Posts: 228; Member since: Aug 01, 2017

Damn bro :(

3. Or25e

Posts: 8; Member since: Oct 17, 2017

There is a very simple solution to this problem: just don't buy this trash phones anyway and go for better phones from Samsung or Xiaomi or LG. Google and Apple just don't worth it and both of their flagships don't have headphone jack anyway so I won't bother even considering buying them.

4. Bondurant

Posts: 787; Member since: Jun 04, 2014

What about mkbhd and rest of the professional reviewers giving pixel and iPhone a pass no matter how crap it is.


Posts: 432; Member since: Sep 29, 2015

First you do have your own opinion and preferences. Most reviewers have there's. I myself bought the pixel 2 because I like having direct access to the person in charge of software. She with Microsoft I only want surface hardware. Apples only advantage is they are the only ones to make Apple products.

19. justrt

Posts: 446; Member since: Jul 10, 2014

The iPhone and the Pixel are good phones. No question about it. That's why they get all the hype from the reviewers. They are expensive tho. I wouldn't say Samsung, Xiaomi or LG are necessarily better, but they offer phones at lower prices (not so much Samsung) that perform just as good.

5. slannmage

Posts: 289; Member since: Mar 26, 2013

Take 20% off the U.K. price as we include tax and the US don’t. Also the pound is very weak atm so prices are going up to prepare for it.

13. mrmessma

Posts: 271; Member since: Mar 28, 2012

but US sales tax is around 7%, not 20... What am I missing here?

7. mikehunta727 unregistered

I am so glad I went with Note 8 over Pixel devices this year.. they seem to be having so many issues at the moment. Smaller Pixel 2 is making ticking noises for people when the screens on, XL 2 display issues out the ass, etc

8. mikehunta727 unregistered

I went with the better phone, the Note 8, and I also got $150 off from the current Best Buy deal for Verizon and ATT Note 8... so win/win vs Pixel XL 2 for me.. now I have SD card expansion, IP68 rating and a headphone jack still, best display out there, 2GB more RAM and for cheaper than what I would of got XL 2 for Shame cause I was really looking forward to the Pixel XL 2 this year... it's design when compared to Note 8 or even V30, looks a generation behind... and just hearing all these display issues with the XL 2 screen, threw me off big time. Note 8 looks so much better in person in hand between the two

9. applesnapple93

Posts: 340; Member since: Jan 06, 2016

Ummmmmm Pixel 2 XL 64GB is $850 not $750....

10. admin_user

Posts: 33; Member since: Sep 26, 2017

As European you really should boycott those companies. It seems that Europeans have to subsidize the US customers and falling profits in their home markets. But thanks to US neoliberalism we have the same low wages in (Western) Europe and so we should stop it.

11. Man_Utd

Posts: 190; Member since: Feb 03, 2015

That's the beauty of Android, you have choices. With Apple, your only other choice is to buy an inferior model.

12. skyline88

Posts: 701; Member since: Jul 15, 2013

why pay so much when u got Note 8, OP5 and Nokia?

14. mrmessma

Posts: 271; Member since: Mar 28, 2012

Note 8 is just as expensive ? ?

15. mootu

Posts: 1541; Member since: Mar 16, 2017

The Note 8 in the UK costs £869 which equates to 1146 US dollars As for the Pixel's they won't sell here, I've never actually seen one in the wild.

16. Derass

Posts: 149; Member since: Aug 06, 2015

Well, I'm sure glad to know that I'll have to pay $80 USD more here in Canada than people in the US...

17. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

At least you guys earn more than people in US. Imagine the situation of Indians, who earn an average 30-40 times less(yes, that's not a typo) and have to pay $300 more for the pixel.

18. GeekOFW

Posts: 59; Member since: Dec 14, 2016

Damn. I was looking to get this phone but it's way too expensive. I might get the older S8+.

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