U.S. battery pack unit sales more than double since the launch of Pokemon Go

Just the other day, we showed you an infographic that contained interesting stats related to Pokemon Go. Among them was one that many players of the game are painfully aware of: 30 minutes of playing Pokemon Go will eat 20% of your battery life on an Apple iPhone. Judging by the latest two week numbers released by The NPD Group’s Weekly Retail Tracking Service, it appears that players in the U.S. have found an easy solution to the battery issue. They buy a battery pack.

Containing a battery and a couple of ports, these packs can contain enough fresh juice to recharge an Apple iPhone 6s up to five times. The knock against them is that most are bulky and heavy. Still, U.S. unit sales of such devices has surged by 101% on a year-over-year basis during the period from July 10 through July 23. For the 12 months ended in June, before the launch of Pokemon Go, unit sales of battery packs were up 35% over last year's numbers.

Sales of the accessory had been slowing. Over the six week period prior to the launch of Pokemon Go, unit sales in the states were up only 4% on an annual basis. In the two weeks since the launch, 1.2 million battery pack units have been rung up by retailers. Which reminds us, if you wanna catch 'em all, you need enough battery life on your phone to do so.

source: NPD via AndroidAuthority



1. phonehome

Posts: 812; Member since: Dec 19, 2014

Still not the same as a removable and swappable internal battery (a la the GS5 and Note 4). But of course there is nothing like the breathtaking sight of some millennial zombie chasing Pokemon with smartphone in one hand, power brick in other, and a suspended wire in-between.

2. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

I had 2 batteries for my Note 2 and Note 3, problem was, I forgot to charge them on a regular basis. For some reason I remember to charge battery packs.

8. JC557

Posts: 1925; Member since: Dec 07, 2011

This is why I'm liking the Incipio power pack mod for my Moto Z Force. It charhes with the phone and I can take it off when I don't need it. Though I wouldn't have bought it without my discount for Verizon accessories.

4. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Yeah, but what good does a second battery do anyone else? Your battery is good for your phone, a power bank is good for any device. If you're out with the wife and kids and they need some extra juice then your battery is worthless. Besides, several banks have 20,000 mAh so a single power bank will get you several full charges over a single extra battery.

5. Subie

Posts: 2415; Member since: Aug 01, 2015

Excellent point!

6. phonehome

Posts: 812; Member since: Dec 19, 2014

You do know that one does not inhibit the other (like with my friend who uses a power bank with his GS4)?

7. Scott93274

Posts: 6040; Member since: Aug 06, 2013

No of course not, but there is added value to the power brick that you don't get with a spare battery, though to be honest, it is all subjective and the trade-offs vary based off user priority/opinion.

9. lyndon420

Posts: 6861; Member since: Jul 11, 2012

Power banks are the only way to go for uninterrupted service.

11. rocketman1

Posts: 99; Member since: May 07, 2016

Yes having a battery pack is great to have. I have a few for my wife's kids iphone. I just replace mine in the g4. Both swappable batteries and battery packs have their strong sides but with an extra battery to swap youre not tied with a cable. You don't have to wait ypu dont have bulk. And at home im never tied to a wall outlet and have it sit to charge. I have a cradle thay charges my batyeties and the phone is unwired. You swap and recharge is immediate. Otoh a battery pack is good for other gear. Mostly when i go on vacation i take it. Day to day battery swapping is the way.

3. KingSam

Posts: 1492; Member since: Mar 13, 2016

A second battery requires an external charger. A battery pack is better IMO. The only time a swappable battery is really important is keeping your phone a few years. You won't have to pay to replace your battery if it goes bad.

10. rocketman1

Posts: 99; Member since: May 07, 2016

I too was for the battery pack side. Using a g4 is a godsend. I take another thin battery that i stick in my wallet. No cable needed. It goes from 0 to 100 in 1 minute. And no bulk no cables. The batteries are inexpensive and i have 2 cradle chargers that charge them so alls good. And i have battery packs from 8000 to 15000 and having a thin battery in your pocket and on the go is fantastic. Sure there is no perfect solution and sure battety packs can charge other things as well but it was rare for me and im tired of the bulk and wait times and cable that had bent tips and broke because it was in my pocket and sitting down killed it. All mfr should offer more models with swappable batteries. The last time i even connected my phone to a cord or wall outlet was never. Just swap on the go Btw with knowing you can swap to 100%battery life at anytime im running my screen at full brightness almost always.

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