Twitter is testing a Shop button that will let you buy items more easily
The introduction of the new Twitter shopping card would be great news for online stores and influencers alike. Selling products on social media can be a challenge, but the card’s design would make a product harder to miss while a potential buyer is scrolling down their feed.
Twitter is experimenting with new shopping featuresNew-style Twitter Shopping Card shows
A NEW Twitter Card being tested for tweets containing links to product pages on a shop's website
- Product name
- Shop name
- Product price
- 'Shop' button
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ht @YasserM86pic.twitter.com/8q5xLbbH2m— Matt Navarra (@MattNavarra) March 2, 2021
Twitter’s push to make its platform more shopping-friendly is not an unexpected one, as some rivals like Facebook have featured options for selling products for a couple of years now. From a business point of view, it is a smart move on the company's hand to expand its sources of income. Time will tell if users like the new feature or if they are put off from the social giant in the aftermath of its new shop buttons.