Twitter adding "buy now" button on tweets to grab impulse shoppers

Here's a great idea for companies that want to use Twitter as a tool for promoting and selling a product. By putting a "buy now" button on a tweet, impulsive shoppers might not be able to resist making a quick purchase. After pressing this button, consumers would fill in payment and shipping information. For companies selling low-priced products, this could be a cheap way to bring in some online business and at the same time, help to promote a product via a "bulk" tweet.

According to those familiar with Twitter's plans, start-up company Stripe will be involved in the payment processing end of things. Companies interested in this plan are being told to first sign up with Stripe to process orders. For now, the company is Twitter's lone partner in the project.

While there had been some rumblings of a plan that would enable Twitter to collect on the growing trend to use social media as a sales tool, it wasn't until former Ticketmaster CEO Nathan Hubbard took over at Twitter, that the popular service was seen accommodating e-commerce. The "buy now" buttons first started appearing in June, with word that an official launch would take place before this year's holiday shopping season is to begin.
 
source: Recode via Gizmodo

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3 Comments

1. Mark7

Posts: 21; Member since: Jun 10, 2014

$170Million for a pair of sneakers.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

You can't tell from just the lights, but they contain tiny arc reactors, designed by Tony Stark, and little jets on the bottom. With these sneakers, all men can jump.

2. 13Elves

Posts: 93; Member since: Feb 21, 2014

INB4 hackers compromise Twitter accts steal cc numbers

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