Top ad blocking app Peace is pulled from the App Store

The most popular paid app in the Apple App Store is no longer available for purchase. Marco Arment, the man behind ad-blocker Peace, has decided to stop offering the app for iOS 9. Those who already bought it will be able to continue using it, but Arment says that there will be no further updates. The app has been the number one paid app in the U.S. App Store for 36 hours.

The reason for pulling Peace is that Arment says that selling it didn't feel good. While he still believes that ad blockers are a necessity, they hurt  "many who don’t deserve the hit." To be more precise, ad blockers prevent small publishers from getting paid. Without ads, there is no revenue. Without revenue, writers and support staff don't eat. Eventually, content that you like to read will disappear.

But Apple News will be there to take up the slack from content providers who can't survive without ads. And Apple News will show ads, some of which will be the same ones that are blocked by ad blockers on small news sites that are going under. The only difference is that in one case, it is Apple and its mobile platform profiting from running the ad, while the in the other case it is a small publisher who is having the bread taken out of his mouth by the ad blockers.

It could not have been an easy decision made by Arment, especially since another ad blocking app will replace Peace at the top of the charts. But he did something that many won't do. He actually made an unselfish decision, putting others before himself. At $2.99 a pop, he could have made some decent money going forward with it. But not every one is going to do the same thing.

As for Apple, its decision to allow ad blocking in iOS 9 would have looked legitimate if it didn't serve up Apple News at the same time. Because of the timing of its decision to allow ad blocking and the launch of Apple News, we can't say for sure whether allowing ad blocking apps really was a decision by Apple to improve the UX on iOS 9, or just another plan set in motion that will end up bringing in more ad revenue for Apple down the road.

source: via Gizmodo



1. vincelongman

Posts: 5746; Member since: Feb 10, 2013

Lol such as weird reason I reckon Marco is just doing this for more publicity Currently using Freedom, how about everyone else?

9. Busyboy

Posts: 737; Member since: Jan 07, 2015

Could be. I mean seriously, he knew what he was doing before he made the app and published it, and now he feels sorry for them? Makes sense.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah. that one or lucky patcher

29. vincelongman

Posts: 5746; Member since: Feb 10, 2013

I actually meant the freedom content blocker (on my Mini 2) But I did have that version of freedom on my Nexus 5(i)

13. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011


32. c.hack

Posts: 614; Member since: Dec 09, 2009

I'm using Silentium. It works great.

37. DarkStar286

Posts: 229; Member since: Mar 18, 2014

Why is it a weird reason? Seems to me that he just has a concious and doesn't want to be responsible for others going out of business.

2. Augustine

Posts: 1043; Member since: Sep 28, 2013

Then perhaps those poor writers and staff should abandon pop up, pop under, whole window, noisy, flashing, Flash, click baiting ads if they want to survive. Otherwise, I'd rather go without their content forever over putting up with ads in my face and with a spit all the time. PS: I'm talking to you, PhoneArena, which cannot be seen on a laptop without an ad blocker.

17. vincelongman

Posts: 5746; Member since: Feb 10, 2013

Agreed, I actually have a whitelist for sites that have non-intrusive ads

3. jeroome86

Posts: 2314; Member since: Apr 12, 2012

What I hate are the redirects that take you to play store. Then after getting back where you were before. Bam. Another redirect. So FU Phone Arena or what ever is responsible.

4. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

is there an app or Cydia tweak that block Ads within the apps? (not just website Ads)

5. bucky

Posts: 3794; Member since: Sep 30, 2009

I have been using crystal Adblock and it's been pretty good

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

This dude is stupid. It's either you or them.

8. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

I can respect this.

14. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Why feel bad and blame yourself? BLAME APPLE LOL

18. BobLawblaw unregistered

Phoneareana is pretty much unusable without an ad blocker. .

31. bucky

Posts: 3794; Member since: Sep 30, 2009

This. I've even had browser redirects on phone arena too.

26. xondk

Posts: 1904; Member since: Mar 25, 2014

Hrm, well if companies rather then creating loud obnoxious and in your face adds created actual informative, simple and quiet adds, maybe people would block them less....just a thought.

28. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Wauw someone in the apple eco system who actually thinks on others. Amazing.

33. c.hack

Posts: 614; Member since: Dec 09, 2009

Yeah. He thinks on advertisers and the corporations, while screwing over paid customers. If he was actually thinking he would not have launched the app and not charged $3.

35. Augustine

Posts: 1043; Member since: Sep 28, 2013

Or he might perhaps refund his former customers or making contributions to the top 10 commercial websites from Alexa? Nah, it's just posturing.

38. DarkStar286

Posts: 229; Member since: Mar 18, 2014

It's not mentioned in this article, but he's also offering refunds to anyone who purchased his app.

34. Ikechukwu

Posts: 262; Member since: Oct 03, 2011

Ads are not bad, their implementation is just outright horrible. Put ads away from the content, arrange them beautifully away from what users are there to see and we might just look at them out of curiosity :) But opening new tabs, pop ups left and right, videos playing outta nowhere, app stores straight outta nowhere, ads engulfing an entire page and so on? haha, you might as well starve. Ad blockers FTW

36. 497362

Posts: 60; Member since: Aug 27, 2015

I use a passive adblocker. dev's still get paid for ads on my screen, and I have no idea at all what ads appear on my screen. I gray them out with total disinterest, powered by having no need at all for anything that needs advertising to sell.

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