TomTom shares rise as speculation mounts Apple might make a move
posted by Daniel P. / Dec 12, 2012, 9:32 AM
Samsung might be having fun with the nascent Apple navigation software Down Under, but there rumors flying that Apple has already booked TomTom engineers for collaborating on the Maps improvements to speed up the process, and from there there is only one step into acquiring the whole company, or shelling for some kind of a partnership.
TomTom shares rose as much as 7% today on the news, and are up more than 30% this year. It provides some of the best mapping and navigational services and apps out there, so Apple bagging it would be a huge boost for its own Maps ecosystem at the relatively cheap $1.2 billion market cap TomTom commands now.
Posts: 192; Member since: Sep 22, 2012
I think iOS maps are good enough. Neither do Apple. No big threat to Google Maps or Nokia Maps yet. And thanks to Mobiles, TomTom would probably die in a few years so...
posted on Dec 12, 2012, 9:50 AM 4
Posts: 30977; Member since: Feb 05, 2011
Needless comment dude. Y must it b a threat, war, or battle? All apple is trying to do is what google did over time, and that's make it mapping service better... Oh and one more thing, google acquired outside help too buddy.
posted on Dec 12, 2012, 10:15 AM 2
Posts: 324; Member since: Nov 16, 2011
Tom Tom combined with Apple's vector graphics ... lots of potential.
posted on Dec 12, 2012, 10:09 AM 2
Posts: 494; Member since: Sep 21, 2012
So, TomTom's current market cap, about US$1.1 billion, equals about 1 week of Apple's cash flow. Garmin's is $8.1 billion. I could throw in a lot of numbers, but basically it appears to be cheaper to buy the capability at TomTom -- a current development partner -- than reinvent the wheel, probably with less risk.
posted on Dec 13, 2012, 12:36 AM 0
Posts: 832; Member since: Mar 08, 2009
I would have thought Apple would prefer to pick up Garmin over TomTom as they are a US company versus a European company. Overall, Garmin makes better products and has much more powerful engineering capabilities than TomTom, such as marine and aviation equipment which are very good, refined and easy to use. Clearly Apple doesn't have much use for those extra Garmin divisions to pay more for them so it makes sense to pick up TomTom.
posted on Dec 13, 2012, 8:18 PM 0
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