Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia

Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia
Samsung would never miss a chance to take advantage of an Apple slip, and two beat up vehicles in Australian cities it made an exhibition of prove it. Remember the Australian police warning not to use Apple Maps to get around arid national park territories in the middle of nowhere, as you might end up, well, in the middle of nowhere?

Not that anyone should rely on anything but a pro GPS unit if they intend to get near the Australian Outback, but the news that local police called Apple's (mis)directions "potentially life-threatening" circled the globe, and Cupertino issued a quick patch for the road that actually leads to the dusty city of Mildura.

Samsung's Aussie PR unit immediately caught on to the slip, and set up two city installations to take advantage. The Southern Cross Station in Melbourne saw a loaded VW hippy van, and the Australia Square in Sydney hosted one dirty Nissan Patrol 4WD.

The sign next to them? "Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust," alluding to the Navigon GPS app that comes preinstalled on Galaxy S III units sold Down Under. The cars will stay up until Friday, so for anyone in Melbourne or Sydney, you can take a trip down to check them out and chat with the pretty Samsung reps in the picture.

Samsung's no stranger to high school provocation when it comes to its archcompetitor Apple, as many an iSheep or Super Bowl stunts could affirm, yet the mobile phone industry would be much more boring without the Apple-Samsung kerfuffle, that's for sure.


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49 Comments

48. MC1123

Posts: 1256; Member since: Nov 12, 2012

lol...lets see if google maps can handle nokia maps! in my place, google maps are not accurate, while nokia they rock!

45. miladkhahil

Posts: 26; Member since: Dec 08, 2008

It wasn’t Apple’s fault entirely as the company was working on data from The Australian Gazetteer, a company run by the Geosciences Australia agency which supplies Gazetteer with mapping data sourced from the state of Victoria itself. And now, we learn that the police in Colac, west of Melbourne, warn of safety concerns from Google Maps. Ouch! Yahoo News reports: Police in Mildura have had to conduct six rescues in recent weeks, after through the Murray Sunset National Park. Now police in Colac, west of Melbourne, say faults with Google maps are putting people’s lives at risk along the Great Ocean Road and in the southern Otways. Google is apparently directing vehicles and tourists down Wild Dog Road.

44. vishu9

Posts: 252; Member since: Mar 03, 2011

And PA!? I don't see any mention of Apple Maps in the ad or even anything in the shape of an iPhone. I can believe the the Samsung TV ads were blatantly open in belittling Apple fans but this? Not really. They're just promoting their own flagship over all the other mapping solutions alternatives. And we all know there are plenty of them, and not just phones.

41. Tsepz_GP

Posts: 1227; Member since: Apr 12, 2012

Some REALLY need to read properly and quit spewing their nonsense here: "...alluding to the Navigon GPS app that comes preinstalled on Galaxy S III units sold Down Under." Its NOT GMaps they're on about, and i bet they do pay Navigon for use of their Maps.

39. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Media always blows up things bigger than what it is. my Apple nav has been flawless and is 100x better than the previous Google Maps provided to iPhone. I've had my GSlll navigate me to places that were supposed to be a restaurant but ended up being a side street and also take me out of the way during highway travels. Hell, just this past weekend my girlfriend's Galaxy Nexus kept giving us incorrect route information in downtown Chicago (which my Apple nav had to get us on the right track). I'm sure TomTom Garmin & other gps services have had the same thing from time to time. It happens. Why is Apple catching so much flack for the same behaviors? Humor is okay but to encourage that this is just an Apple issue is a bit hypocritical.

37. amozhi

Posts: 131; Member since: Oct 23, 2012

I don't think this is rude!!!

32. byazatt

Posts: 316; Member since: Oct 26, 2012

if the navigon was a Samsung application, imagine how apple apologetics would be all about,, but now since its the mighty all perfect apple, you had rather people sympathizing with em huh ..no, if you make crap be ready to get it the hard way.

31. moroninc

Posts: 193; Member since: Jul 14, 2012

Burn !!!

30. kach22

Posts: 153; Member since: Nov 04, 2011

Really Loved this. APple deserves this. In fact any high profile company making such serious mistake deserves this be it sammy, Noki or others.

29. moroninc

Posts: 193; Member since: Jul 14, 2012

Ooops

28. rickywinataa

Posts: 262; Member since: Apr 05, 2012

well apple fans, you can't be angry with this. steve jobs has told bad things about other competitors and with apple mocking samsung in the apple UK's site, it's a bit even now

25. Loubielou

Posts: 603; Member since: Jul 11, 2012

Apple will be singing about there maps "Were On The Road to Know Where"

24. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I think its not good advertising if you poke fun at other products. I don't support what nokia tried by doing #DroidRage or what samsung is trying to do here. But I don't support the topic that PhoneArena puts either. Dude, that's rude! ? Any news reporting should be unbaised. I have always found PhoneArena's language, if not facts, to be biased. Learn something from GSMArena http ://blog.gsmarena.com/samsung-pokes-fun-at-apple-ma​ps-in-the-land-down-under/

19. eDiesel

Posts: 142; Member since: Mar 17, 2012

Its not rude. Its true. Why not let people know the truth about a sorry product.

16. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

That's what Samsung should do. And apple should fix maps to make it moot

26. eisenbricher

Posts: 973; Member since: Aug 09, 2012

What's up with people these days... things change fast. have seen hordes of people BSing about the maps, they just won't ever accept that it'll get better.

33. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Which it has

35. TROLL

Posts: 4851; Member since: Apr 13, 2012

Its better they should not make Reformation, leave it how it is™®©

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This is probably the funniest thing I've seen in awhile. Play with fire, you get burned.

12. Danre

Posts: 85; Member since: Sep 02, 2012

still i find many Apple users who think that apple map is best and that is why i called them i$heep.

18. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

lol XD

8. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

OMG...LMFAO..!!!! They should put one of those displays in front of a Burger King in downtown Sidney!

47. XPERIA-KNIGHT unregistered

hahahaha!! .......F-IN EPIC!!

7. tech2

Posts: 3487; Member since: Oct 26, 2012

"Dude, that's rude!" Daniel P., why write an article if you cant be neutral. I remember an article from PA pointing out the fanboyism in the comments and how PA's article aren't bias. Why provoke then by making such a statement ? BTW, do you remember 'PC vs Mac' ad several years ago by Apple to belittle Windows ? It wasn't rude then was it !

10. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

If I'm not mistaken, I think Daniel P. is trying to insert some humor with that title.

13. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Because in general it's really rude. And yes, those PC v Mac ads were as well. Companies should face competition positively.

21. dsDoan

Posts: 235; Member since: Dec 28, 2011

They should, yes. But if Apple's not going to, then I don't see any problem when the competition doesn't.

27. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I agree it is and doesn't promote healthy competition. Its better to take the high road. Instead of Oops, it should just say, trust better navigation as people there are facing these issues. But reporters shouldn't be the judge of what's rude and what isn't. We, the readers, should be. PA has always been "trying" to "frame opinions" of its readers. Level is declining.

5. jopancy

Posts: 78; Member since: Apr 25, 2012

Totally agree with Samsung. Why pay huge sum of money for something so remarkably useless??

4. sarb009

Posts: 322; Member since: Jun 15, 2011

Samsung > apple in any way:)

* Some comments have been hidden, because they don't meet the discussions rules.

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