Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia
Not that anyone should rely on anything but a pro GPS unit if they intend to get near the Australian Outback, but the news that local police called Apple's (mis)directions "potentially life-threatening" circled the globe, and Cupertino issued a quick patch for the road that actually leads to the dusty city of Mildura.
Samsung's Aussie PR unit immediately caught on to the slip, and set up two city installations to take advantage. The Southern Cross Station in Melbourne saw a loaded VW hippy van, and the Australia Square in Sydney hosted one dirty Nissan Patrol 4WD.
Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust," alluding to the Navigon GPS app that comes preinstalled on Galaxy S III units sold Down Under. The cars will stay up until Friday, so for anyone in Melbourne or Sydney, you can take a trip down to check them out and chat with the pretty Samsung reps in the picture.The sign next to them? "
Samsung's no stranger to high school provocation when it comes to its archcompetitor Apple, as many an iSheep or Super Bowl stunts could affirm, yet the mobile phone industry would be much more boring without the Apple-Samsung kerfuffle, that's for sure.