Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia

Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia
Samsung would never miss a chance to take advantage of an Apple slip, and two beat up vehicles in Australian cities it made an exhibition of prove it. Remember the Australian police warning not to use Apple Maps to get around arid national park territories in the middle of nowhere, as you might end up, well, in the middle of nowhere?

Not that anyone should rely on anything but a pro GPS unit if they intend to get near the Australian Outback, but the news that local police called Apple's (mis)directions "potentially life-threatening" circled the globe, and Cupertino issued a quick patch for the road that actually leads to the dusty city of Mildura.

Samsung's Aussie PR unit immediately caught on to the slip, and set up two city installations to take advantage. The Southern Cross Station in Melbourne saw a loaded VW hippy van, and the Australia Square in Sydney hosted one dirty Nissan Patrol 4WD.

The sign next to them? "Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust," alluding to the Navigon GPS app that comes preinstalled on Galaxy S III units sold Down Under. The cars will stay up until Friday, so for anyone in Melbourne or Sydney, you can take a trip down to check them out and chat with the pretty Samsung reps in the picture.

Samsung's no stranger to high school provocation when it comes to its archcompetitor Apple, as many an iSheep or Super Bowl stunts could affirm, yet the mobile phone industry would be much more boring without the Apple-Samsung kerfuffle, that's for sure.


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49 Comments

1. nwright94 unregistered

This is funny lol, I'm an apple user but its great to see them get a taste of their own medicine for once.

6. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Funny. Use GS III Navigation? Actually they (Samsung) don't even own the maps. They are bragging about Google maps, which can also be accessed from ANY phone (or OS). SS just happens to have a good app (gMaps) which is also provided by Google. At least Apple owns their mapping data.. and seemingly improving it.

9. MeoCao unregistered

LOL, that's OK dude. SS obviously pays Google for the data so they have the bragging right.

17. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

Sammy doesn't pay a cent to Google for their maps. Google maps come with the hole Android package. Apple should let both Google maps and their own maps instead of making all this mess!

20. MeoCao unregistered

Nobody has to pay for Google Maps, but if some1 makes their own map application using Google's Map API they will have to pay for the data. Navigon is not Google maps.

15. anywherehome

Posts: 971; Member since: Dec 13, 2011

improving? maybe but deal with that iPhone has been and will always be inferior...especially in maps...will never meet Google maps quality enjoy your icon board....does it know anything else than icons? multi user API, photo sphere, moving things on desktop, democracy? :)

22. brucewayne

Posts: 29; Member since: Aug 30, 2012

what does apple have to brag about? screens and chips made by samsung? camera sensor made by sony? then why cant samsung brag about awesome maps made by google when infact they are using the os made by google?..Man you just seem so dumb.!!

36. Hollywould

Posts: 14; Member since: Oct 31, 2012

Funny how no one can just laugh at this...It's funny. Why find a reason to start a war? Oh wait, it's PA. Nevermind!

46. XPERIA-KNIGHT unregistered

yea i just LAUGED MY ASS OFF, when i seen this one! Samsung is funny as hell for this one haha......

40. xtremesv

Posts: 299; Member since: Oct 21, 2011

We're not talking about Google Maps but Navigon by Garmin, a dedicated GPS service on the GSIII. Read first please.

43. vishu9

Posts: 252; Member since: Mar 03, 2011

I don't get how people can just comment without knowing the facts. Apple didn't fetch all the mapping data for their Maps. It's provided by TomTom. Make good use of your time, do some research before starting a slug fest. There's a thing called Google.com for everyone's needs

49. abish1234

Posts: 51; Member since: Oct 22, 2011

ur an idiot..Samsung has its own navigation technology.. its Called ROUTE66..

38. amiaq

Posts: 509; Member since: Jun 30, 2012

In Australia they'd say "mate don't use that dodgy iPhone map"

42. AnTuTu

Posts: 1612; Member since: Oct 14, 2012

Sammy gonna beat the hell out of that fruit now :)

2. appleforbreakfast

Posts: 1; Member since: Dec 12, 2012

lol..beat that apple.

3. archangel9

Posts: 233; Member since: Feb 07, 2010

LOL!!I LOVE IT!!

4. sarb009

Posts: 322; Member since: Jun 15, 2011

Samsung > apple in any way:)

5. jopancy

Posts: 78; Member since: Apr 25, 2012

Totally agree with Samsung. Why pay huge sum of money for something so remarkably useless??

7. tech2

Posts: 3487; Member since: Oct 26, 2012

"Dude, that's rude!" Daniel P., why write an article if you cant be neutral. I remember an article from PA pointing out the fanboyism in the comments and how PA's article aren't bias. Why provoke then by making such a statement ? BTW, do you remember 'PC vs Mac' ad several years ago by Apple to belittle Windows ? It wasn't rude then was it !

10. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

If I'm not mistaken, I think Daniel P. is trying to insert some humor with that title.

13. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Because in general it's really rude. And yes, those PC v Mac ads were as well. Companies should face competition positively.

21. dsDoan

Posts: 235; Member since: Dec 28, 2011

They should, yes. But if Apple's not going to, then I don't see any problem when the competition doesn't.

27. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I agree it is and doesn't promote healthy competition. Its better to take the high road. Instead of Oops, it should just say, trust better navigation as people there are facing these issues. But reporters shouldn't be the judge of what's rude and what isn't. We, the readers, should be. PA has always been "trying" to "frame opinions" of its readers. Level is declining.

8. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

OMG...LMFAO..!!!! They should put one of those displays in front of a Burger King in downtown Sidney!

47. XPERIA-KNIGHT unregistered

hahahaha!! .......F-IN EPIC!!

12. Danre

Posts: 85; Member since: Sep 02, 2012

still i find many Apple users who think that apple map is best and that is why i called them i$heep.

18. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

lol XD

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This is probably the funniest thing I've seen in awhile. Play with fire, you get burned.

16. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

That's what Samsung should do. And apple should fix maps to make it moot

26. eisenbricher

Posts: 973; Member since: Aug 09, 2012

What's up with people these days... things change fast. have seen hordes of people BSing about the maps, they just won't ever accept that it'll get better.

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