Tim Cook: iPhone supply and demand are "not on the same planet" right now

Tim Cook: iPhone supply and demand are "not on the same planet" right now
The message of today's Apple quarterly report was pretty clear: everything is going well. Apple beat estimates and sold a ton of iPhones over the past quarter. Tim Cook didn't go into how many of the new iPhones have been sold, but Cook did make a point to comment on the task of keeping up with demand for the new handsets. Unsurprisingly, Cook claims that Apple is having a tough time keeping up.

The direct quote is obviously a bit more headline worthy: 


So, basically, Cook is saying that demand is far surpassing supply, but somehow Apple is going to overcome those issues in order to meet expectations for the current quarter. This appears to be something of a mixed message, and also doesn't quite connect with any other reports. If demand isn't "on the same planet" as supply, we would expect to be hearing more reports about the devices being sold out, but we haven't heard anything of the sort since mid-September, when the new iPhones first hit the market. 

We're sure that there is solid demand for the new iPhones, and we wouldn't be surprised if the sales figures for this quarter are very strong. But, we'd also say that Cook sounds to be a bit hyperbolic. We've checked around, and the worst iPhone 6 delays are direct through Verizon, but you can get a Verizon iPhone through Best Buy or from Apple without delay. There are delays with the iPhone 6 Plus, but we're not willing to blindly accept that is a matter of high demand, and not Apple simply under-producing the device until it figures out the proper demand level for the new product. 

source: AppleInsider

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless