Tim Cook: Surface Book doesn't succeed at being a tablet or a notebook

Tim Cook: Surface Book doesn't succeed at being a tablet or a notebook
Apple CEO Tim Cook, on the day that his company released the 12.9-inch Apple iPad Pro, has gone on record with his comments about the rival Microsoft Surface Book. The latter is a hybrid tablet/notebook with a 13.5-inch screen. Cook, in Ireland for the Philosophical Society at Trinity College, said that the Surface Book is "a product that tries too hard to do too much. It's trying to be a tablet and a notebook and it really succeeds at being neither. It's sort of deluded."

This isn't the first time that Tim Cook has criticized a Surface device. Three years ago, the Apple CEO called the Surface tablet "confusing and compromised."

On the other hand, Cook praised the iPad Pro, saying that with the large-screened tablet available, consumers no longer need PCs. Despite falling sales of the iPad, cannibalized by the iPhone Plus phablets, Cook says that he is bullish on the product and sees growth returning. Discussing the capabilities of the Apple iPad Pro, the CEO stated, "I only travel now with an iPad Pro and and iPhone, that’s it."

The executive also told those attending, that mobile payment service Apple Pay will soon launch in Ireland. "Your kids will not know what money is," Cook said to those in attendance.

Thanks for the tip!

source: Independent.ie



118. imnotascammer

Posts: 160; Member since: Aug 22, 2012

I didn't know that they do that stuff? Talking about others products much more speak against it, I once thought that they don't do that kind of stuff either because they don't want to be like other companies (which I applaud) or they're too full of themselves. This only mean one thing, the Surface is becoming a real threat to them for Tim to talk like that.

117. rishav20193

Posts: 243; Member since: Jul 18, 2015

well...i agree with tim's statement that "MS tried too hard". someone has to try hard (really hard) to innovate, launch new product categories & eventually revolutionize the industry as a whole (like MS & Samsung are trying). you just cannot innovate & up the standards by sitting & doing nothing at all bcoz u need to work hard. but, here we are with some companies suing other companies over not so important stuffs -_-

115. ZeroCide

Posts: 819; Member since: Jan 09, 2013

PC does Whaaaatttt!!!

109. eldyagustius

Posts: 182; Member since: Oct 30, 2013

chill bro. tim cook is quite well known of talking bu*lcrap.

101. keithtae

Posts: 564; Member since: Mar 25, 2015

Just die already stupid apple and this retarded tim cook

100. Taters

Posts: 6474; Member since: Jan 28, 2013

If I was forced to upgrade right now, it would be a Surface pro 4 or an Acer s7 but my laptop works fine for now.

94. Sovat_fc

Posts: 224; Member since: Aug 30, 2014

Cook is a liar claiming last month that 30% of new iPhone owners are Android users switching from to iOS. Then, one month later report of selling smartphones showed Android OS and LG devices (running Android OS) are the winners in Q3 2015 while Apple phones declines.

97. j2001m

Posts: 3061; Member since: Apr 28, 2014

Most of the 30% will have been crap China phones when they upgraded to Apple phones, that all, it's where all there iphome sales and Apple crap sales come from

91. ibend

Posts: 6747; Member since: Sep 30, 2014

it still sell well even if its just packed with mobile OS, they may not leader in tech stuff, but they are the best at ripping money from their customer.. maybe next year theyll release ipad pro 2 with free iPencil and keyboard cover at $1500

85. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well the iPad Pro will replace a Mac for many users who buy a Mac and never needed one. Most of the people I see in cafés, use their Macs to read email or surf. Not saying they don't use it for anything else. But if that is all u do, then you don't such an expert a I've pc. Just like is all you do is watch movies or read email and surf the web, you don't need an expensive PC like the Surface. However, yes movies do look good on a large high resolution display. It's call a TV or monitor. Sure crawling into bed with a more portable device is cool. OK, so we have 10" devices for that. Yes some professionals probably could use an iPad Pro. But that number is smaller than the number of consumers who could use them too. No one asked for a 12" tablet. The Note Pro does more than the iPad Pro and it's over a year old. But it didn't sell well. Notice that Samsung didn't release a sequel which was was surely hoping for was a huge improvement. Microsoft like Samsung figured out that if you want real productivuty, ARM is not the way to go. It killed Windows on the original Surface. The Surface 2 and 3 did no better. In fact I am betting the Pro models sold way more. Apple will sell some of these. Great if they do. But for Cook to say this posses me off. What is the iPad Pro trying to be? Why does the iPad have a pen and keyboard and size all similar to the Surface? Bigger isn't always better. If Apple would have used x86 hardware and raised ran OSX, they would have an awesome product worthy of some praise. But agaon, Microsoft already beat them to the punch and would be nothing more than a copy. This is a bad copy job from Apple. Unless they are copying the original Surface. Apple has lost its way. iPad sales are dropping. This isn't going to encourage sales when your tablet costs more than 3 of your own desktops.

90. mixedfish

Posts: 1574; Member since: Nov 17, 2013

Look that's fine and all if anyone admits they are a casual user who only surfs and emails and only needs simple computing features. But the reality is the iPad is either the same or more expensive than full computers and doesn't do anything better. To top it off this is a 'Pro' branded machine, if your use is that simple, why are you buying a 'Pro' tablet? Basically they're buying less for more money. The English language has a word to describe these people: suckers.

65. bubbadoes

Posts: 1225; Member since: May 03, 2012

I dont know what Tim is talking about. The pro will not replace a pc or Mac. never. come on its an overpriced, higher spec'd, larger variant of ipad. thats it and running ios9. how will this replace a mac or pc?

92. mixedfish

Posts: 1574; Member since: Nov 17, 2013

It doesn't replace the Mac, it only replaces the 'PC'. Interesting isn't it when you read his words carefully.

60. ameran

Posts: 344; Member since: Dec 04, 2013

Tim Cook talks too much when days are too long. I am glad days are getting shorter and he can't talk as much.

58. Konsento

Posts: 139; Member since: Apr 10, 2015

Of course it's neither, because the Surface Book is way more than just a laptop or a tablet. Perhaps word your sentences better when you're trying an illogical, half-assed insult to Microsoft?

57. javy108

Posts: 1004; Member since: Jul 27, 2014

Surface Pro is too much expensive, In Honduras there are no Surfaces.

49. HumbleJ06

Posts: 102; Member since: Aug 10, 2015

Why is Tim Cook so afraid of Microsoft Surface? Guess he realizes MS Surface is the competition and an oversized iPad can't match a Surface in use and features.

48. Backdraft1

Posts: 1; Member since: Nov 11, 2015

It's hard to imagine he really believes the iPad Pro makes all their PCs obsolete. Does he actually think there's no reason to buy the MacBook Pro anymore? I mean really. iOS doesn't even have a proper file system. Does Apple actually think people will want to use this in an enterprise setting? An overwhelming majority of their sales are just going to be consumers upgrading their existing iPad, I can't see anybody concluding this is the device they should deploy across their business. And that's really who it's built for. Apple is going to tout total sales to try and brand this a success but truthfully they aimed this at business use and in that sense they're going to be pretty disappointed in my opinion. Especially since, for the same price you can just buy a Surface Pro.

54. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

We are never going to know how well this sales because the sales will just be included in iPad sales.

43. killerpollo

Posts: 89; Member since: May 15, 2015

"I only travel now with an iPad Pro and and iPhone, that’s it."- So... isn't that something stupid to say considering that your own Macbook Air leads the ultra portable race?

40. EC112987

Posts: 1216; Member since: Nov 10, 2014

I own a MacBook pro and it's 50 times more useful than my ipad. I don't see the iPad pro being any different tHan a regular iPad

52. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because it isnt. Its just bigger or more of nothing.

39. justReLaxx

Posts: 31; Member since: Nov 03, 2015

Timmy is so wrong about this one. Surface Book hits every bullet point in my opinion. I wish it was a bit more affordable because I really want one but I guess it's priced right for what it offers.

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Surface 3 Pro starts at $600

55. justReLaxx

Posts: 31; Member since: Nov 03, 2015

I already own a SP3 so I don't really need to upgrade. I just really want the Surface Book for some reason.

84. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Microsoft is offering up to $700 to trade in a Surface. Did you know that?

116. justReLaxx

Posts: 31; Member since: Nov 03, 2015

No I did not know that. Thank you for the info, this might work out for me =)

38. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The one main thing I hate about Apple, they always trying to knock someone else. Apple isnt doing anything better. The only company on the planet who relies on phone sales to make money. Apple with its one hit wonders. The iPod is all but dead. The iPad is dying a slow but steady death. The Apple Watch is dead. All they got is iPhone.

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The fact is, its not trying to be either one, it is both. The user who buys it gets to choose. So since we have a iPad Pro where you can buy a keyboard, what is it trying to be. It cant even be a laptop because it can't run ANY desktop applications. It's amazing how they try to talk others down, yet trying the same thing. Why do you need a keyboard with a tablet? YOU DONT. It has one. The Surface is what you want it to be. If you want it to be a laptop, it can be one, if you just want a Windows Tablet PC, it can be that too. The iPad Pro? Can't be either a laptop or a tablet PC. Its just a overpriced lowend tablet with no benefits. If I want to watch movies on anything larger than 10", I have a 65" TV for that.

42. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

Homophobic comments show how immature you are, especially for a guy who's almost 50.

* Some comments have been hidden, because they don't meet the discussions rules.

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