Ticketmaster will use audio data from your phone to admit you to events
Ticketmaster is partnering with LISNR, a Cincinnati-based data-over-sound company, to bring sonic ticket verification to their venues. Instead of scanning a QR code or tapping an NFC tile, LISNR’s technology enables Ticketmaster customers to verify and gain entry to events by playing a unique sound called a “smart tone” directly from their phone. These sonic waves are made in the 18.75 kHz and 19.2kHZ range – completely inaudible to more than 90 percent of the human population. Within them, lies your unique ticket information which is given to you at the time of purchase. No radios are needed, meaning Wi-Fi, Bluetooth, NFC, and others can all be turned off. All that’s required is an Android or iOS device to emit the unique sound, and one to receive it, adding security and also bringing down costs for venues.
The two companies hope this implementation can cut back significantly on lines and wait times.
LISNR’s technology isn’t uniquely made for creating sonic tickets, and Ticketmaster isn’t their first partner. In the past, the sound data company has collaborated with automaker Jaguar and event marketing company Splash to develop applications which can replace key FOB’s and create sonic tickets, respectively. Ticketing with Splash saw verifications completed in as little as 0.6 seconds, with an average of 2 seconds overall.
Beyond attendee verification, bringing LISNR on-board opens a host of opportunities for Ticketmaster and its venues. This ultra-specific data can be used to market certain vendors or communicate messages to people in specific locations of the venue.
As long as security remains high and cost stays low, LISNR’s technology has the potential to create an entirely new standard for verification and small-scale data transfer.
Check out some video on LISTNR's Splash sonic ticketing in action.