RIM to license BB10 to Samsung and HTC?
posted by Scott H. / Jan 05, 2012, 2:04 PM
A move like this might explain why RIM has whittled down the number of handsets it is working on. Having to compete against other manufacturers would most likely create a squeeze on RIM’s hardware division, at least in the short term. On the other hand it might help buoy up market share of BlackBerry devices. Aside from licensing fees, RIM also gets revenue from BES and other services that run on its BlackBerry operating system, so licensing could prove to be more lucrative for them over the long haul.
Of particular interest would be if major Android and WP7 OEMs Samsung and HTC end up making BlackBerry smartphones. This diversifying of their product portfolios may be in response to Google’s purchase of Motorola, which some manufacturers may view as creating a conflict of interest at Google. It may also be in response to legal pressure and patent licensing costs many Android OEMs face today. If OEMs are looking find a viable second platform to support, the decision may also be driven in part by the poor sales of WP7 and Microsoft’s special treatment of Nokia.
In the end OEMs care most about what consumers want to buy. If a strategy of licensing BB10 to other companies is to work, RIM will have to make their next-generation mobile OS compelling enough to draw in customers away from Google’s Android and Apple’s iOS ecosystems. As Microsoft has learned over the last 18 months, that’s easier said than done.
Would you be interested in purchasing a BB10 handset from Samsung or HTC? Let us know in the comments below!
source: Barron's via BGR
Posts: 480; Member since: Aug 20, 2011
every decision that bb makes, shows how badly they are caught...
posted on Jan 05, 2012, 2:13 PM 4
Posts: 121; Member since: Aug 11, 2011
Every decision that BB makes ? . . Have you seen your profile pic . ? . eek . . .
posted on Jan 05, 2012, 2:24 PM 5
Posts: 279; Member since: Oct 19, 2011
I think this is a good decision make by RIM, let other manufactures spread its OS to mass consumers so RIM can focus on enterprise front and make the OS even better,ultimately this also strengthen the BB ecosystem as well. personally i think QNX have the potential, the battery life, the superb smoothness, multitask and etc but RIM fail deliver it and now it's a good chance to spread its wing Keep it up RIM!
posted on Jan 05, 2012, 8:41 PM 0
Posts: 307; Member since: Oct 19, 2011
Well BB10 is gonna debut at MWC anyway next month.....so far at least not unless they decide bankruptcy. BB10 on a Samsung phone. No BB10 on a HTC phone, maybe
posted on Jan 05, 2012, 2:21 PM 5
Posts: 467; Member since: May 05, 2011
The main reason to buy a blackberry is the outstanding battery life and build quality, that is both gone with Samsung and HTC
posted on Jan 05, 2012, 2:25 PM 4
Posts: 14605; Member since: Dec 19, 2008
Considering the longest lasting touchscreen smartphone availible right now is the SGS2 which is obviously a samsung, I dont get your point. I think that a samsung superphone like an SGS2 with BB10 would be an ultimate test of the viability of BB10. With the new exynos 4212 chips coming out with 50% better battery life, that would get rid of any concerns right there. What a beautiful set that would be. cant wait. :)
posted on Jan 05, 2012, 6:13 PM 0
Posts: 36; Member since: Mar 05, 2010
If I were Samsung and HTC I would say "hell no"!!! waste of finance to focus on any type of integrated blackberry os on their devices. Its not the blackbarry equipment its the OS. All your doing is masking the problem with the HTC or Samsung name. Lets be completely honest the only manufacture that can pull this one off is Apple. You slap an apple on the Blackberry device they'll sell like hot cakes.
posted on Jan 05, 2012, 2:30 PM 0
Posts: 5993; Member since: Dec 22, 2010
Ironically, if RIM could get the BB 10 OS to not brick up the handset, partnering with people who have demonstrated success with handsets might be a smart move. RIM could focus on the BB software and the handset partners could focus on handsets.
posted on Jan 05, 2012, 2:48 PM 0
Posts: 191; Member since: Dec 29, 2011
I believe, as others have said, that this won't really help to much. BB has always been geared to a certain type of people, which is the business type. Considering that most of the smartphone buyers now are younger people, BB would have to change up their OS, not just their hardware. I have been a firm believer of the BB name, believing that they will bounce back, but I have lost my faith. They have chose to focus on a quick fix, a patch in a sinking boat. If they want to survive and thrive, they need to fix their OS.
posted on Jan 05, 2012, 2:58 PM 1
Posts: 1418; Member since: Mar 02, 2011
I think the reason RIM would choose Samsung and HTC because they are successful manufacturers and they're hot right now and because of that they could "test the waters" for RIM and see if they still have a chance with BB10. Just my guess but idk, I'd like to see what a Samsung GalaxyBerry or a HTC Berry Incredible would look like. I think Sammy and HTC could afford to produce a few models and see how successful they are or aren't.
posted on Jan 05, 2012, 4:59 PM 0
Posts: 303; Member since: Nov 02, 2010
The problem with RIM is that their hardware is so far behind the curve it's still at the starting line and they still refuse to conform to what people want when it comes to a smartphone now. People saying that RIM is going to die off are probably half right, RIM may just turn into a software company, allowing other manufacturers to make the phones for them.
posted on Jan 05, 2012, 5:36 PM 2
Posts: 20; Member since: Nov 03, 2009
Makes perfect sense if you ask me. Current Blackberry fans are a minimum so it doesn't really matter if it bothers them. Samsung and HTC are both popular manufactures that sell lots of devices. Their reputation will surely sell so Blackberry could potentially get more sales this way.
posted on Jan 05, 2012, 5:52 PM 1
Posts: 3165; Member since: Jun 19, 2010
I think this will be a good thing. It will give consumers more choice and give RIM more opportunity to rebuild marketshare. People crying foul about RIM having no marketshare need to realize they are still outselling WP7 3 to 1, and that's with an outdated os and hardware. They could easily oust any chance WP7 has at surviving in this market and have 3rd place in a stranglehold (and not be far behind Apple) if they pull this off. Microsoft is the one that's REALLY in trouble.
posted on Jan 05, 2012, 5:54 PM 1
Posts: 3621; Member since: Jan 19, 2011
While this may make sense for RIM, not so sure the advantages for HTC or Samsung. I could even talk myself into seeing the advantages for HTC, as maybe a third OS line could add a little support in addition to Android and Windows. But, Samsung has both Android and Windows, their own Bada, and still are in development with Intel on a Meego successor. Why another poker in the fire? And this is an unproven, unknown OS. Will existing BB apps work with it? Will Blackberry sell this successfully to them when Software has been their weakness? Sorry, this goes in the "when I see it...." file for me. Not buying it at all right now.
posted on Jan 05, 2012, 6:43 PM 0
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