This phone is on fire: Amazon Fire Phone, the retailer's first smartphone, goes official

The Amazon Fire Phone that we've been hearing about for so long is real: Amazon chief executive just unveiled the phone, a 4.7" device with outstanding display with great outdoor visibility, a 2.2GHz quad-core chip, and a 13-megapixel f/2.0 optical image stabilized camera that Amazon was quick to point out outdoes the Apple iPhone 5s and Samsung Galaxy S5.


The most notable feature of the Amazon Fire Phone, however, is the much rumored 3D effect, achieved with four front-facing infra-red cameras that track your head's position towards the device. Why four? Amazon figured out that people would often cover two of the cameras with their fingers, so instead of going with just two, it opted for four for safety. The company can even tell between a picture of a head and a real head, and it's built this expertise after extensive testing.

The achieved 3D-esque effect is not so strong to be dizzying - it's a bit like the parallax effect we've seen on iOS 8, and it's implemented all throughout, from the wallpaper to the menus and even games can use via an SDK. The cameras can also be used for features like automatic scrolling, so you can read without having to touch the display.

The Amazon Fire Phone also features dual stereo speakers, the hallmark feature of phones like the HTC One (M8) and Sony Xperia Z2, so you can expect above average sound quality.

Amazon adds its own unique services: Mayday and Firefly

Despite having top-notch specs, however, the Amazon Fire is not just about the technical details: Amazon has packed it with a few nice tricks. First, the Mayday customer support feature that allows you to connect with an Amazon representative to help you with any issue you might have is on board the Fire phone. Mayday has average response times of just 9.75 seconds, so you not only get customer service, but you get it without having to wait for tens of minutes. 

The second unique feature is something brand new called Firefly: it automatically recognizes what the camera is looking at - you can identify a book (any text, really, even on an image), a DVD, a QR code, plus it even listens to and can recognize songs. 

Amazon claims that you can recognize over 1,000,000 items with Firefly, and considers this feature so crucial to the experience that you even have a dedicated button for it on the left - click it, and the app starts.

Amazon Fire Phone: price, release date and carrier availability

The Amazon Fire Phone price is set at $199.99 with a two-year contract on AT&T. The Fire Phone release date is July 25th. It will be an AT&T-exclusive (at least in the beginning), so don't expect to see it on other carriers soon. Note that it's the 32GB model that sells for $199.99, while for the same price most other flagships offer 16 gigs of storage. The 64GB model will also sell with a 2-year contract on AT&T at a price of $299.99.



1. kkmkk

Posts: 699; Member since: May 06, 2013

actually not bad at all !!!!!!!!! i was expecting it to be suck

6. Jinto

Posts: 436; Member since: Jan 15, 2014

Not for me cuz I dont want ATT

15. Johnnokia

Posts: 1158; Member since: May 27, 2012

Is it ATT exclusive ? what is the price?

29. Jinto

Posts: 436; Member since: Jan 15, 2014

$649 16 gb, $749 32 gb at&t exclusive

11. enthasuium

Posts: 150; Member since: Nov 21, 2013

i dont understand 1 thing, according to phonerena iphone 5s max brightness is 587 nits galaxy s5 442 nits . still s5 is brightest of all in all outdoor visibility test

21. ihavenoname

Posts: 1693; Member since: Aug 18, 2013


22. JC557

Posts: 1919; Member since: Dec 07, 2011

It may also have to do with how reflective a screen is when viewed in any sort of lighting. There's also the contrast that you have to consider.

18. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

There is Amazon's loss. Carrier exclusivity. That's why it will be a flop. If you want to be a success you need to be on ALL carriers not just one. Busted!

32. nvrhde

Posts: 77; Member since: Nov 10, 2012

Here comes the analyst

30. InspectorGadget80 unregistered

It only sucks cause AT&T have it for EXCLUSIVE which will hurt AMAZON SALES.

2. dil2abu

Posts: 315; Member since: Nov 09, 2011

Looks promising to me.. Wana know more..

3. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

This phone is on FIRE :P

31. InspectorGadget80 unregistered


4. Vexify

Posts: 570; Member since: Jun 16, 2014

This phone looks like black iPhone 5c Anyway, cant wait for the whole thing to be unveiled to us!

5. Canaan

Posts: 351; Member since: May 25, 2014

So I'm assuming it has the snapdragon 800 chip (considering its Ghz speed)? I would hardly call that mid range as previous reports had stated.

7. enthasuium

Posts: 150; Member since: Nov 21, 2013

After hearing too many drums and rolls of AmoLED display, the LCD word sounds poor ....

8. mobi_user

Posts: 152; Member since: Jun 18, 2013

Where is the 3D technology?

25. engineer-1701d unregistered

its on the main screen like i said its a htc evo 3d knock off.

34. willard12 unregistered

The evo 3d created 3d photos with 2 x 5 mp cameras in the back, not a 3d main screen.

9. josephnero

Posts: 782; Member since: Nov 16, 2011

Firefly?Sony had info eye launched with Z1 so not really unique

17. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Wtf are you talking about?

27. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Sounds like Google of those neat features you use a few times just to see how it works, then never use it again...must be why Google discontinued it.

10. josephnero

Posts: 782; Member since: Nov 16, 2011

Also only Sony bezels count?Look at that bezel

14. Vexify

Posts: 570; Member since: Jun 16, 2014

Why are you hating?

12. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I will put my 6 element lens up against this 5 element any day. With less pixels too. ;) Interesting to get my hands on one though, cant wait.

13. tettech

Posts: 69; Member since: Dec 18, 2013

Just like the "girl on fire" in Hunger Games, this is the "phone on fire" for the smartphone industry.

16. aditya.g0110

Posts: 42; Member since: Aug 15, 2013

Amazon has just madeup for all the cons of other phones and released this phone,this phone just tries to cover up the limitations of each of the high end phones

19. networkdood

Posts: 6330; Member since: Mar 31, 2010

Dolby sound is nice - my Coolpad has the OS a mucked up version of Android, or something else?

24. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Heavily customized Android, same way as Kindle tablets I guess.

20. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I don't know why all of Amazon's tablets and now phone have such bland designs.

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