This "IPHONE" is on sale in Brazil, and Apple can't do anything about it

The smartphone that you see in the photo is a run-of-the-mill Android 2.3.4 handset. It has a 3.7-inch screen, a pair of cameras, two SIM card slots, and other unimpressive characteristics listed on its specs sheet, which is why at a glance there doesn't seem to be anything interesting about this device.

However, you will surely be surprised to know that this phone is known as the Gradiente IPHONE in Brazil, where it is now on sale for roughly $285. Why hasn't Apple unleashed the hounds at the makers of this abomination? Well, it can't. That's because in Brazil, the IPHONE brand name is owned by Gradiente, which applied for it all the way back in 2000. And now that the iPhone is extremely popular throughout the world, the Brazilian company has simply decided to take advantage of its asset and cash in on the IPHONE name. 

Will the popular name have an effect on the Gradiente IPHONE sales? Probably, even though the smartphone does not look like an iPhone at all. We just hope that nobody gets tricked into buying one of these thinking that it is the real deal. After all, you just can't buy a new iPhone for $285 off contract, especially in the country where iPhones cost the most.

source: Estadao (translated) via Neowin



1. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

ill stick around for the Gradiente IPAD

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

...that comes with Jelly Bean out of the box??

9. Cynipap999

Posts: 138; Member since: Nov 15, 2012

I think Gradiente has a lock on IPHONE in Brazil, who would've thought back in 2000 to apply for IPAD, too. The name "iPhone/IPHONE" is bad enough regardless of how it's spelled or what letters are and are not capitalized -- the name "IPAD" is just crappy and makes me think of sanitary napkins. Personally, I don't see what all the hooplah is over this Gradiente model, it really seems like a much better device! Congrats to them for releasing iPhone 6 before Apple; this is, technically and correctly, iPhone 6.

13. JC557

Posts: 1919; Member since: Dec 07, 2011

Cisco also had the name iPhone and thankfully Apple had to pay for that one.

17. cretinick

Posts: 148; Member since: Jan 25, 2011

Actually Apple had problems with the name I-Pad in Brazil too. A medical products company has a line of defibrillators named I-Pad. Long before the iPad be imagined. But the Brazilian court granted the right to register the name of Apple iPad in Tablet, by being completely different products. But in the case of the product Gradiente has the same function. Gradiente was a large electronics company in Brazil in the 80s until the early 90s. But closed its doors a few years ago (I think in 2007) and got to have bankrupt, but then managed to reverse the decision. I can bet that this sudden release is just to try to win one last exchanged at the expense of Apple before closing the doors for good. They can not keep this IPHONE market for more than 6 months. Any million dollars that Apple throw for them, they sell the name in a heartbeat!

32. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

Now INPI (National Institute of Industrial Property) gave only to Gradiente the rights of the brand iPhone, that was that they released to our local press “A lei brasileira de propriedade intelectual prevê que a primeira empresa que faz o depósito no INPI para registro da marca é quem tem o direito de uso da mesma no território nacional” translation: The brazilian law of intellectual property, stipulates that the first company that makes the first deposit in INPI the for registration of the trademark is who has the right to use the brand in national territory". What Apple is going to do now, Gradiente can ban Apple iPhones from the brazilian market with they want to, just like they wanted to do with Samsung in U.S. LOL the Earth is a funny place to live right Apple?

2. asulect

Posts: 131; Member since: Aug 27, 2012

The other question is, why doesn't Gradiente sue Apple for selling iPhone 5 in Brazil?

5. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Too scared that they'll lose their popularity!! :D

11. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

Gradiente almost broke, the government that supported them, gradiente never was popular here, Samsung and Nokia dominates the market here in Brazil.

12. asulect

Posts: 131; Member since: Aug 27, 2012

I believe Gradiente is releasing this under spec'd phone just so that they can claim they have a real product using the name IPHONE. Now they can go ahead and sue Apple or negiotiate a big payout from selling the name to Apple. This probably will be the only IPHONE model they'll release.

18. cretinick

Posts: 148; Member since: Jan 25, 2011

They will try get some money from Apple and close the company.

4. taz89

Posts: 2014; Member since: May 03, 2011

Lol this is just too funny

6. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Still a better iPhone upgrade than iPhone 4S.

23. downphoenix

Posts: 3165; Member since: Jun 19, 2010

No, because its not even running ICS and the specs are pathetic compared to the 4S other than a slightly bigger screen.

27. fur0n

Posts: 82; Member since: Jun 13, 2012

hey it has equivalent specs to the apple iphone 5

28. stealthd unregistered

No, it doesn't

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Would love Wendy to come here and yell "Take My Money Already"!! Well, It's still an

30. wendygarett unregistered

Didn't see that coming lol yes I will, but it is Brazil only :(

8. ajac09

Posts: 1482; Member since: Sep 30, 2009

ugly like a real iphone haha

10. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

"After all, you just can't buy a new iPhone for $285 off contract, especially in the country where iPhones cost the most." As a brazilian i feel ashamed, is sad because the phones makers here compete to see who can sell more expansive, because here, the culture is: it's expensive, so it is good and gives me status. Apple has more taxes discounts than any other OEM, here in Brazil, but a single iPhone 5 16GB is $1149 off contract and $719 on contract, and now Samsung released the GS3 LTE here for the same price of the iPhone off contract, ridiculous, because of that nonsense market i always go to U.S. to buy electronics. Here is the place where the money spent to buy a Toyota Corolla, you can buy an Audi A6 with all accessories included.

14. bubbadoes

Posts: 1225; Member since: May 03, 2012

Apple is losing it's steam and fast,, stock down over $200 dollars, and looking at probably $260 this time next year--iphone hasn't changed since the original iphone in 2007 to include the ios. A pure fact that the iphone is losing it's steam is because retails are selling the phone at any price they want...Walmart has it for $129 and will go down even lower as time passes. This is a practice that Apple would not even let happen even a year ago--the iphone stayed the same price, respectively, 199, 299 and 399 for the 16, 32 or 64 gb version up until the realease of a new iphone.. Now look--fire sales everywhere and retailers selling the iphone for whatever price they want....Android and Windows are heavy on the heals of Apple-----

15. gazmatic

Posts: 807; Member since: Sep 06, 2012

still a better IPHONE than the iPhone

16. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

They should at least come out with a better spec phone to use the name

19. bvalde09

Posts: 191; Member since: Nov 22, 2011

Well Done!!!!! Go Gradiente Iphone

20. XPERIA-KNIGHT unregistered

hmmm kinda looks like its made by HTC! lol

21. ray77

Posts: 126; Member since: Nov 17, 2012


22. skymitch89

Posts: 1452; Member since: Nov 05, 2010

There is also a slight difference in the name. The Apple iPhone has a lower case "i" at the beginning and the Gradiente IPHONE has a capital "I" at the beginning.

24. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

Wait, Apple was not the FIRST to come out with the name "iPhone"? Man, never seen that coming.

25. osmaankhaan unregistered

the best thing happened to an iphone since iphone...

26. corporateJP

Posts: 2458; Member since: Nov 28, 2009

"...and other unimpressive characteristics listed on its specs sheet..." Yeah, because a REAL Apple iPhone has better specs than this thing? Android 2.Whatever on this thing > iPhone 5. You guys that write these favor Apple much?

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