The UMi Z : Helio X27, Samsung-made camera and huge battery at a competitive price

This story is sponsored by UMi. PhoneArena's opinions in this article have not been affected in any way!

So, what is important in a smartphone nowadays? A nice design so you wouldn't be ashamed to be seen with it; ergonomic shapes so you wouldn't drop it; a metal body, so it's cool to the touch, is often preferred; at least a decent camera for shareable shots is a must, and a good selfie snapper is always a pleasant bonus; performance should be reliable, and not edging on annoying, battery life should be long, and a low price is an ultimate plus, yes? Well, UMi's new smartphone does offer all of that in spades, it seems.

The UMi Z is an impressive handset, dressed in metal and sporting a 5.5-inch display with impressively thin side bezels on the front. The SHARP-made panel has a resolution of 1080 x 1920 pixels and its colors can be fine-tuned to the user's liking thanks to the MiraVision technology, provided by MediaTek.

Speaking of MediaTek, its brand-new Helio X27 SoC is what beats under the UMi Z's chest. It continues to employ 10 processor cores, split into three different clusters — each designed to work under different loads. This way, the phone is easy on the battery consumption when doing light tasks, but can turn the performance up to 11 if need be — the maximum clock speed the Helio X27 is capable of is 2.6 GHz, whereas it's “light load” cluster works at 1.6 GHz. The SoC is coupled with 4 GB of Samsung-made RAM for extra multi-tasking prowess. The internal memory is a fast eMMC 5.1 chip, also made by Samsung, which provides 32 GB of storage. If this looks like it's not enough — no worries, the UMi Z accepts microSD cards of up to 256 GB for storage expansion.

Both the cameras are 13 MP Samsung-made sensors, which essentially means that your selfies will be turning out as good as your landscape shots with the main snapper. The back-facing camera uses both laser autofocus and phase detection autofocus for fast and reliable snaps. Additionally, the selfie camera has a soft light to enhance your selfies, while the flash on the back features a quad LED setup for more light and warmer, more color-accurate shots during the night.

The battery that keeps all the lights on is also an impressive piece of the puzzle that is the UMi Z — made by Sony, the cell holds 3,780 mAh of charge, which, combined with the Helio's promised power-saving capabilities, should last an average user quite a while. Dare we say two days?

Certainly not least on the list, we have the operating system on board. The UMi Z ships with a “pure” Android 6 Marshmallow installed — this means no heavy re-skins and no plethora of system-bogging features. UMi promises that the handset will get patched to Android 7 Nougat in the next few months via an OTA update.

The UMi Z is currently up for pre-sale on a few websites for $219.99 (links below). The manufacturer says that shipments will start before the 25th of January. When the phone is officially out, its price will be around $279.99. Of course, shipping and taxes may apply, depending on where on the planet you live.

Buy the UMi Z:

Igogo (Euro)



1. Merlin

Posts: 5; Member since: Jan 11, 2017

2-cameras module for a single camera? Looks like some cheap copy of some other phone.

8. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Looks like some cheap copy of some other phone" You mean the iPhone 7 Plus... It's blatantly obvious.

14. Milosz

Posts: 2; Member since: Jan 11, 2017

it has one camera, the other one is laser, it has both pdaf and laser stabilzation.

2. ianbbaa

Posts: 332; Member since: Mar 20, 2013

And 2500 battery faked to be a 3800 on the paper... Umi is known for faking real batteries.

17. anon73

Posts: 1; Member since: Jan 27, 2017

Any real information on this?

3. ibend

Posts: 6747; Member since: Sep 30, 2014

2.6 GHz Dual-core ARM Cortex-A72.. that clock is really high compared to A72 cores inside SD65x (but SD652 and SD653 have 4 A72 cores) and if you're fine with chinese brand, just wait for Mi6, orLe Pro4, since it wont far more expensive than this phone's normal price

4. vuyonc

Posts: 1090; Member since: Feb 24, 2014

Is the display 120Hz as Mediatek teased on their MiraVision thingy a while ago?

5. nebula

Posts: 1009; Member since: Feb 20, 2015

I was tempted to buy but hesitated because not sure how well is soft optimised. Are they good post purchase service? Updates?

6. yalokiy

Posts: 987; Member since: Aug 01, 2016

Usually no longer than half a year after device release.

11. nebula

Posts: 1009; Member since: Feb 20, 2015

What do you mean device release?

12. ibend

Posts: 6747; Member since: Sep 30, 2014

launch date

7. steodoreben

Posts: 379; Member since: Sep 26, 2013

What I don't like: logo and antenna band.

9. uzbek-mobile-man

Posts: 118; Member since: Sep 27, 2014

Does this device have CDMA 800 MHz? If yes, Okay, otherwise, bye-bye, Umi!!

10. haydenb

Posts: 131; Member since: Nov 24, 2011

My guess is that it wont support the proper bands for LTE in the US

13. Milosz

Posts: 2; Member since: Jan 11, 2017

Umi is improving their game with their latest model, plus E is very good and this one seems even better, it's a well rounded smartphone for a very convenient price, I have preordered one and can't wait to test it a little!

15. Marc12345

Posts: 1; Member since: Jan 11, 2017

I am using umi plus and my gf using umi super, both of them are having a great battery life, as well as most of the review gave quite positive comments with the battery life.

16. Ikwan

Posts: 2; Member since: Jan 12, 2017

just got my PLUS E, I gotta say, it's not perfect but the battery life is superb

18. salvo unregistered

hahaha i don't know...i see recently the agm a8 and it's better and cheaper. It has the Snapdragon with qualcomm, a 4050mhA battery and android 7.0

19. rene0908

Posts: 1; Member since: Nov 04, 2016

I have bought both the Umi Plus and the Umi Z from banggood and can say the Z is really a top notch phone. The three things I wasn't satisfied with on the Plus was the camera and the music curcuits and the sensitivity of the screen. These three minuses on the Plus are now corrected on the Z, the screen is as sensitive as the screen of my Nokia Windows phone, wich is a real premium phone, the camera seems to be quite good. The sound quality is really improved, haven't really seen this in the advertising and didn't really think it would have been improved but it is a really good music player now, wich is really important to me. I can honestly recommend this phone instead of the Samsungs and whatever they are called, the Android installed is also really clean without all the unwanted apps from" the other ones".

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