The Note 7 cost Samsung its reputation

A lot has been written about Samsung immediately following the Galaxy Note 7 fiasco – the media had a field day reporting on every new angle of the story, which Samsung itself turned from what could have been only a minor problem into a complete trainwreck, both due to the way it handled the recall, and its failure to find the cause in time. Well, it seems the public really took notice – this year's Harris Poll, which measures the "reputation quotient" of companies, has just come out, showing the company has dropped 42 places, taking number 49 on the list.

The survey, which is based on data from more than 30,000 US adults, analyzes companies' reputation based on six criteria, upon which the ranking is built. Samsung's drop is pretty significant, even though its absolute rating dropped by less than 5 points. Still, it's fair to say it kind of brought this on itself, and the Note 7 wasn't the only scandal surrounding the company in recent months – having your company's leader arrested and South Korea's president impeached surely didn't help, either.

It's worth noting, however, that public opinion does  not seem to correlate with revenue – Samsung recently had its best quarter in three years, and sales of its phones have stayed pretty much consistent. The Galaxy S8 and S8+ are expected to be announced soon (but not at MWC), and the company's components business is doing pretty well, too. Also, the Note 7 may even make a minor comeback in emerging markets soon. In any case, it's still interesting to see how such a scandal affects the public in cold, hard numbers, even if they're not financial ones.

source: The Harris Poll via BGR

Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh



20. xondk

Posts: 1904; Member since: Mar 25, 2014

Honestly this should be done in non US countries and compared, because I'm fairly sure the result would be very different.

27. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

I doubt it will significantly affect sales when the S8 and Note 8 comes out. A lot of people blamed Apple for what their suppliers/manufacturer did to their employees but in the end sales weren't affected. Most people will judge the product and not past failings.

29. galaxy-gear

Posts: 119; Member since: Sep 30, 2016

You can not phone a bad reputation

31. jeroome86

Posts: 2314; Member since: Apr 12, 2012

As long as they bring a great S8 to the table with solid design. No odd placement of finger print scanner and no price hike they should be fine.

34. sissy246

Posts: 7129; Member since: Mar 04, 2015

Bring on my note 8

36. fyah_king unregistered

No it doesn't!! I am still gonna buy the S8 plus.

39. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No i't. so, how did they still sell 300M+ phones? WHy are they stuill the Anroid sells leader? Why is everyone copying their phone design concept? You think one phone model, made by a company that makes 50+ models is going to have a ruin reputation? So explain how such issues never hurt car companies like Toyota, GM, Chrysler and others who have had recalls on a product? Benz, BMW and even other luxury brands have them too and it hasn't hurt them. PA you're so full of shyte!

47. mikehunta727 unregistered

PA didn't take this poll LOL. Talk about lack of reading comprehension. Look at the source. Many people I know in real life think less of Samsung now and make jokes about exoloding Galaxy devices. Samsung's reputation for the time being, has taken a massive hit in reputation. You would't be able to know this though if your just writing diatribes on PA all day Samsung's public image and their reputation unquestionably has taken a big hit in the past few months, wake up and stop denying reality. As a big time Samsung fan and owner of many Galaxy devices, I know that Samsung has its work cut out here to get back on that good path of reputation

57. darkkjedii

Posts: 31624; Member since: Feb 05, 2011

The comments section is heating up.

64. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

Samsung all the way baby!

71. deleon629 unregistered

With the profit Samsung's generated this year, this survey is a lot like getting public opinion on how dumb a really hot blonde is...Despite the fact she's still gonna get better quality men than the ugly chicks...

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.