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The Note 7 cost Samsung its reputation

Posted: , by Kaloyan C.

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The Note 7 cost Samsung its reputation

A lot has been written about Samsung immediately following the Galaxy Note 7 fiasco – the media had a field day reporting on every new angle of the story, which Samsung itself turned from what could have been only a minor problem into a complete trainwreck, both due to the way it handled the recall, and its failure to find the cause in time. Well, it seems the public really took notice – this year's Harris Poll, which measures the "reputation quotient" of companies, has just come out, showing the company has dropped 42 places, taking number 49 on the list.

The survey, which is based on data from more than 30,000 US adults, analyzes companies' reputation based on six criteria, upon which the ranking is built. Samsung's drop is pretty significant, even though its absolute rating dropped by less than 5 points. Still, it's fair to say it kind of brought this on itself, and the Note 7 wasn't the only scandal surrounding the company in recent months – having your company's leader arrested and South Korea's president impeached surely didn't help, either.

The Note 7 cost Samsung its reputation

It's worth noting, however, that public opinion does  not seem to correlate with revenue – Samsung recently had its best quarter in three years, and sales of its phones have stayed pretty much consistent. The Galaxy S8 and S8+ are expected to be announced soon (but not at MWC), and the company's components business is doing pretty well, too. Also, the Note 7 may even make a minor comeback in emerging markets soon. In any case, it's still interesting to see how such a scandal affects the public in cold, hard numbers, even if they're not financial ones.

source: The Harris Poll via BGR

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posted on 21 Feb 2017, 05:00

20. xondk (Posts: 1904; Member since: 25 Mar 2014)

Honestly this should be done in non US countries and compared, because I'm fairly sure the result would be very different.

posted on 21 Feb 2017, 05:50 1

27. Tabby_Tiger (Posts: 279; Member since: 23 Jan 2017)

I doubt it will significantly affect sales when the S8 and Note 8 comes out.

A lot of people blamed Apple for what their suppliers/manufacturer did to their employees but in the end sales weren't affected. Most people will judge the product and not past failings.

posted on 21 Feb 2017, 05:58

29. galaxy-gear (Posts: 119; Member since: 30 Sep 2016)

You can not phone a bad reputation

posted on 21 Feb 2017, 06:28

31. jeroome86 (Posts: 2102; Member since: 12 Apr 2012)

As long as they bring a great S8 to the table with solid design. No odd placement of finger print scanner and no price hike they should be fine.

posted on 21 Feb 2017, 07:29

34. sissy246 (Posts: 4022; Member since: 04 Mar 2015)

Bring on my note 8

posted on 21 Feb 2017, 08:13

36. fyah_king (Posts: 1081; Member since: 22 Jul 2013)

No it doesn't!! I am still gonna buy the S8 plus.

posted on 21 Feb 2017, 09:14

39. TechieXP1969 (Posts: 14501; Member since: 25 Sep 2013)

No i't. so, how did they still sell 300M+ phones? WHy are they stuill the Anroid sells leader? Why is everyone copying their phone design concept?

You think one phone model, made by a company that makes 50+ models is going to have a ruin reputation?

So explain how such issues never hurt car companies like Toyota, GM, Chrysler and others who have had recalls on a product? Benz, BMW and even other luxury brands have them too and it hasn't hurt them.

PA you're so full of shyte!

posted on 21 Feb 2017, 09:53 5

47. mikehunta727 (Posts: 1153; Member since: 12 Sep 2014)

PA didn't take this poll LOL. Talk about lack of reading comprehension. Look at the source. Many people I know in real life think less of Samsung now and make jokes about exoloding Galaxy devices. Samsung's reputation for the time being, has taken a massive hit in reputation. You would't be able to know this though if your just writing diatribes on PA all day

Samsung's public image and their reputation unquestionably has taken a big hit in the past few months, wake up and stop denying reality. As a big time Samsung fan and owner of many Galaxy devices, I know that Samsung has its work cut out here to get back on that good path of reputation

posted on 21 Feb 2017, 16:29

57. darkkjedii (Posts: 24908; Member since: 05 Feb 2011)

The comments section is heating up.

posted on 21 Feb 2017, 20:31

64. dmitrilp_ (Posts: 330; Member since: 12 Sep 2016)

Samsung all the way baby!

posted on 22 Feb 2017, 19:31

71. deleon629 (Posts: 81; Member since: 04 Oct 2014)

With the profit Samsung's generated this year, this survey is a lot like getting public opinion on how dumb a really hot blonde is...Despite the fact she's still gonna get better quality men than the ugly chicks...

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