T-Mobile's skywriting campaign targeted AT&T on Tuesday

T-Mobile's skywriting campaign targeted AT&T on Tuesday
Yesterday, we told you how T-Mobile had a skywriting plane write a message about abolishing overages, above Verizon headquarters in Basking Ridge, N.J. In this battle though, Verizon actually got the best of T-Mobile CEO John Legere. A number of tweets from Big Red spokesman Jeffrey Nelson gave Legere a taste of his own medicine. And that is quite an achievement considering that the T-Mobile executive has taken down heavyweights like Donald Trump.

T-Mobile took its aerial assault down south on Tuesday, to Dallas, where it could turn its attention to AT&T. The latter has been Legere's favorite target, and it is easy to see why. Where Verizon fought back, AT&T did nothing as the message "End overages now AT&T" filled up the airspace above AT&T headquarters.

The nation's third largest carrier reported this morning that it added 2.3 million net new subscribers for the third quarter. T-Mobile posted a net profit of $138 million versus a loss of $94 million in last year's third quarter. To celebrate T-Mobile's new listing on NASDAQ, Legere rang the opening bell for the computerized market on Tuesday morning.


source: T-Mobile via TmoNews

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