T-Mobile's skywriting campaign targeted AT&T on Tuesday

T-Mobile's skywriting campaign targeted AT&T on Tuesday
Yesterday, we told you how T-Mobile had a skywriting plane write a message about abolishing overages, above Verizon headquarters in Basking Ridge, N.J. In this battle though, Verizon actually got the best of T-Mobile CEO John Legere. A number of tweets from Big Red spokesman Jeffrey Nelson gave Legere a taste of his own medicine. And that is quite an achievement considering that the T-Mobile executive has taken down heavyweights like Donald Trump.

T-Mobile took its aerial assault down south on Tuesday, to Dallas, where it could turn its attention to AT&T. The latter has been Legere's favorite target, and it is easy to see why. Where Verizon fought back, AT&T did nothing as the message "End overages now AT&T" filled up the airspace above AT&T headquarters.

The nation's third largest carrier reported this morning that it added 2.3 million net new subscribers for the third quarter. T-Mobile posted a net profit of $138 million versus a loss of $94 million in last year's third quarter. To celebrate T-Mobile's new listing on NASDAQ, Legere rang the opening bell for the computerized market on Tuesday morning.


source: T-Mobile via TmoNews

FEATURED VIDEO

19 Comments

1. andynaija

Posts: 1264; Member since: Sep 08, 2012

Got proof too, pretty interesting because I've never seen planes write in the sky before (with my own eyes), but I had always heard of it. So I guess this was a great way to experience my first skywriting. Lol thanks T-Mo. http://postimg.org/image/eqq6lbzv1/ http://postimg.org/image/r3tzqu263/

2. andynaija

Posts: 1264; Member since: Sep 08, 2012

I also just realized that AT&T's headquarters are here in Dallas, so it's obvious that they would fly here.

3. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

Wosop my fellow Nigerian!! Next time I visit Dallas, what's a good place to get fufu from? I tried looking for one but didn't get around to it.

14. andynaija

Posts: 1264; Member since: Sep 08, 2012

Ayee whats up bro!!! Haha whenever you're around you should DEFINITELY try to go to Kemi's Kitchen in Grand Prairie (best Naija food hands down), or Murphy’s Restaurante and Lounge which serves both American and Nigerian food.

17. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

Good stuff mahn! Also, haha I made my own version of african grits! I poured some casava(ghari) in warm water then salt pepper and butter and my God, healthiest grits ever, compliments from this crazy Hispanic that was adopted yoruba xD haha but okay I shall try these places bro!! Thanks for the tip!

19. andynaija

Posts: 1264; Member since: Sep 08, 2012

Lol true naija guy you are, Haha, no problem my bro!

4. Derekjeter

Posts: 1552; Member since: Oct 27, 2011

This guy is f@cking clown. Focus on giving people better coverage instead of wasting money on BS stunts. I'm not saying Att coverage is good but at least it's better than T-mobile. Like I said before they need to concentrate picking on carriers they can actually take on...i.e. sprint, virgin, and other crap service. Verizon customer

7. greyarea

Posts: 267; Member since: Aug 14, 2015

I'm pretty sure they're working on their network and advertising at the same time. Development doesn't have to stop what their doing and come up with ad plans. I also can't imagine they spent a whole lot on this, do you? Coverage isn't the only thing to know about a carrier.

9. talon95

Posts: 1002; Member since: Jul 31, 2012

The publicity stunt IS how they're building their network. They need money, which means they need customers, which means they need to steal them from other networks with issues, in markets where T-mobile already has strong coverage. You really can't argue with his results, Ledger has had nothing but growth and with that an expanding network.

11. Lboogey6

Posts: 281; Member since: Jan 31, 2012

The only clown is someone who criticizes a business who has 1) gained a large number of subscribers, 2) gone from last place to third, 3) building a better coverage spectrum and getting bigger 4) innovating the wireless industry. if he was a clown none of his tactics would have worked and the company would have failed if the coverage was soooo bad none of this would have happened maybe it isn't for everyone great nothing is one size fits all previously working for verizon a month ago i know they aren't perfect either i kept both phones tmo and vzw i rarely didn't have coverage and for the most part got better speeds with tmo. He already beat sprint done no need to keep going and virgin is a subsidiary of sprint so ... now that you just sound ignorant what else do you have to complain about.

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

A - Don't you expect that AT&T offers better services in the USA, since ATT is the company that built the vast majority of its infrstructe and added what they bought when they too over Cingular. B - ATT is over 5 decades old, while T-Mobile is basically a newcomer in the USA. C - The downside to bigger networks is they are slower. I am happy T-Mobile isnt as big as ATT and VZW (but I do miss VZW), is because they have lesser users, I get much faster speeds here in Chicago. In fact almost 3 times as fast as VZW. I don't care about phone calls, I don't get many of those. I need data. Most for the info I have to deal with is all data and I have to have fast access. A vast network that is slow sucks vs a small network with more speed. if you live in a big city, all 4 major US carriers have very good coverage. if you live in the boonies, they all pose problems with service even ATT and VZW. I will take T-Mobile over ATT's greedy butts any-day. But I miss VZW. When I get my next phone, I might move my line back to VZW. But I wont move all of them back.

5. baldilocks

Posts: 1543; Member since: Dec 14, 2008

Once again. Instead of spending money on stupid campaigns, how about spending money on your very weak and spotty coverage?

8. greyarea

Posts: 267; Member since: Aug 14, 2015

how much do you think they spent on this? Next how much do you think renting/running cell tower costs?

12. Lboogey6

Posts: 281; Member since: Jan 31, 2012

we get it you think the whole country is as bad as where you live thats why they've accomplished all they have. this isn't 2008 anymore. companies that are s**tty don't make the gains they have. i still remember people saying 2 years ago tmo will be bankrupt splitting phone payments is stupid no one will get rid of two year contracts.....and here we are 2015

6. sissy246

Posts: 7129; Member since: Mar 04, 2015

I would go over to T mobile in a heat beat if the coverage was at least as good as att.

10. true1984

Posts: 870; Member since: May 23, 2012

I would if it was at least as good as Sprint's

15. stuck_788

Posts: 54; Member since: Jul 26, 2013

I had T-mobile for 2 years, than switched to AT&t this month... well, is much, much, much, better... coverage everywhere, no more drop phone calls... I like tmobile, but they really need to improve the coverage seriously... those are just jokes and Marketing campaign... useless for customers

16. discharge unregistered

T mobile sucks and so does John le gere!! And his pink t shirt, i think him and Apple ceo Tim Cook would get along, Donald trump would chew both up and spit them out!!

18. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

How would they get along exactly? Trying to imply something that is undermining?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.