T-Mobile sues AT&T over Aio logo

T-Mobile sues AT&T over Aio logo
Back in 2011, AT&T had to back off from its deal to buy T-Mobile due to pressure from the U.S. government. Since then, there have been bad feelings between the nation's second largest carrier and its fourth largest. Who could forget T-Mobile's outspoken CEO John Legere calling AT&T's network "crap" in Las Vegas during CES this past January. AT&T responded with a full-page ad saying that T-Mobile's network drops twice the number of calls as AT&T's network does. According to AT&T, its rival has twice the number of failed calls and has 50% slower download speeds (at the time of the ad last January).

The battle between AT&T and T-Mobile is heading to court. T-Mobile is suing AT&T over the logo the latter is using for its pre-paid Aio Wireless service. The  logo, in the same magenta color that is associated with T-Mobile, was purposely designed with that color in mind to confuse consumers into thinking that Aio was T-Mobile, claims the latter. As it turns out, T-Mobile has trademarked the shade of magenta used on its logo.

While we are not taking sides with this one, we have to give T-Mobile CEO John Legere a thumbs up for his hilarious tweet on the matter. If we had to pick one executive in the industry to keep an eye on, it would be Legere. Willing to thumb his nose at the conventional it should be interesting to watch what he does with T-Mobile over the next few years.


Turning back to the legal action in hand, this is what you might call a nuisance suit, filed just to let AT&T know that T-Mobile is there. We would be very surprised if this legal action isn't settled between the two carriers before it gets even remotely close to a courtroom. Of course, both sides could decide to let Judge Judy sort it out. Aio (which stands for "All in one") is available at the moment in Texas, Georgia and Florida and the suit was filed in U.S. District Court in Texas.


source: FierceWireless via Phandroid

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15 Comments

1. clevername

Posts: 1436; Member since: Jul 11, 2008

Shut the front door!!! I can trademark any color and sue someone for it?! lame these guys need to grow up.

4. -box-

Posts: 3991; Member since: Jan 04, 2012

If apple can do it for rounded corners...

8. xDrizzyXx

Posts: 64; Member since: Jun 28, 2011

thank you. If apple can do rounded corners, then this is viable by me. Go T-Mobile!!! Oh and also in the article it says AT&T responded to Legere's comments at CES by a full page ad, if I recall correctly, wasn't it T-Mobile who did the ad first? Then AT&T responded.

12. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

There is a specific Pantone color that's referred to as "Barbie pink". So yeah you sort of can.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Oh come on T-Mobile. You seriously trademarked a color? Really?

6. zennacko unregistered

So what? Apple trademarked a shape...

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Lol at the crayon box tweet.

5. -box-

Posts: 3991; Member since: Jan 04, 2012

Why didn't AT&T use orange, or a nice aqua or something different, like silver? AT&T is blue, vzw red, sprint yellow, cricket green, etc.

7. adamross55

Posts: 16; Member since: Apr 23, 2012

Its not even the exact same shade of magenta. Its a completely different shade, as explained by Android Police.

9. pookiewood

Posts: 631; Member since: Mar 05, 2012

The shade is different, I'm a color geek just ask my wife, but I love that tweet! Haha!

10. Exile SS

Posts: 40; Member since: Oct 07, 2010

I'm trademarking the letter "E" anyone using it (written, verbally, or otherwise) without my written permission will be sued!!! Seriously though this sue happy nation is getting way out of hand....

11. pookiewood

Posts: 631; Member since: Mar 05, 2012

Ahh how dar you do that? How ls am I supposd to spll nigma, gg or outrag?

13. skymitch89

Posts: 1452; Member since: Nov 05, 2010

I would try and use the AIO to my advantage if I were T-Mo. I'd put an ad or something out there that says something like "Wanna know the truth about AIO? Come see a T-Mobile store for details" to try and get customers to come into the T-Mobile stores.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, T-Mobile takes a page from Apple's litigious playbook...pathetic.

15. jake85012

Posts: 2; Member since: Feb 08, 2014

If Legere would spend as much time trying to make his ghetto network better as he does putting others down and blowing smoke up our asses....................

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