AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network

AT&T responds to Legere's
It was a moment immortalized on YouTube. T-Mobile CEO John Legere was on stage during T-Mobile's press conference at CES in Las Vegas when the topic of service in New York came up. At that point, Legere called AT&T's service "Crap," which is a bit unusual to hear coming out of the mouth of a CEO.

AT&T obviously believes in the old saying that revenge is a dish best served cold, because the nation's second largest carrier didn't respond immediately. In fact, it wasn't until Thursday that AT&T ran full page ads in the New York Times, Wall Street Journal and USA Today. In those ads, AT&T says that that T-Mobile's network crashes twice as many times as AT&T's pipeline does, with twice as many failed calls and all at half the speed of AT&T's network.

This isn't the first time that we've seen full page ads used to whack a rival. Motorola went after the Apple iPhone 4's infamous Antennagate problem as well as the left-handed death grip in a couple of full-page ads for the Motorola DROID X. In the current battle, the ball is back in T-Mobile's court. How will the fourth largest mobile operator in the U.S. respond?


source: Bloomberg via TmoNews

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40 Comments

1. Ruckus

Posts: 286; Member since: Oct 20, 2011

Heh its funny how they are going at eachothers throats when not that long ago they wanted to merge. Not exactly good business practice.. Each network has its own strengths and faults. Although I support T-Mobile with their truly unlimited data, around here their service is awful.

2. Muzhhur

Posts: 261; Member since: Sep 14, 2012

stupid action does not need to be on the news, trolling all of this sh*** are opening all doors and media to pull all atention... I disagree, talk about AT&T and Tmobile about their own xperiences, not about others...

3. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

AT&T faster than T-Mobile......LOL

15. applesauce

Posts: 165; Member since: Aug 26, 2012

With LTE they are. My Lumia 900 regularly pulls over 50Mbps, whereas T-Mobile maxxes at 42. They're both good carriers, and I would only be on one or the other for the foreseeable future.

20. cncrim

Posts: 1588; Member since: Aug 15, 2011

Can you prove it?

27. Omarc07

Posts: 574; Member since: Nov 12, 2012

Well I can prove it how do u post pics on here ? Att lte does get up to 50 mbps , normal I get 20-30 on average lowest I have ever gotten is 19 something I have never seen my friends get with there tmobile hspa 42 phones. SURE tmobile nhas unlimited data but like my friends say its not worth it when u go out of the city and u on freaking edge were at&t at least has 3G not always lte but atleast has 3G which u gotta admit is waaay faster than tmobile s edge . AND dropped calls I havent had none on at&t they have more dropped calls on tmobile. And I also forgot to mention I usually always have better signal inside buildings maybe cuz att uses the lower 850 mhz band dnt know but I noticed that in places like hospital, clinic, walmart, macys, some buildings in dwtwn LA, elevators, underground parking lots they get no service at all on tmobile while I at least have 2 bars of service on at&t . Soo yea :P

29. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

Nobody is talking about LTE. T-Mobile hasn't even had its LTE network fully built out. GSM Vs GSM. T-Mobile is faster than AT&T any day of the week.

41. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

Plus Tmobile updates it's handsets quickly compared to At@t. They are just as bad as Verizon. Both At@t and Verizon sucks rotten eggs.

46. archangel9

Posts: 233; Member since: Feb 07, 2010

As well as they upgrade and refarm their towers too.I went to Daytona Beach and no dropped calls whatsoever.If anyone had dropped calls ,it's because they use Sprint or ATT or VZW

31. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

Faster at dropping calls...

35. HDShatter

Posts: 1021; Member since: Jan 17, 2013

I have had tmobile for over a year and have never had a single dropped call. On ATT it happend almost dailt.

4. Mxyzptlk unregistered

They're both acting like children

7. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

T dummy sucks

19. g2a5b0e unregistered

That's about the most clever thing I've ever heard.

32. donfem

Posts: 708; Member since: Mar 30, 2011

Yeah just like you

8. Sparhawk

Posts: 75; Member since: Mar 10, 2012

This reminds me of people I knew that broke up after one of them refused to tie the knot. What used to be love turns to ridiculously public hatred. AT&T used to heart T-Mo, but now they can't be in the same room together.

9. keysersozeh

Posts: 1; Member since: Mar 01, 2013

I agree with Bernoulli 100% I've had at&t, Verizon, Sprint, and of course T-Mobile. AT&T has been by far and large the worst carrier out of all of them I've ever had! Especially in customer service and billing headaches they're 2x as bad. Let's not forget they were "Cingular" before, which were horrible, but they dropped the name because Cingular had such a bad reputation, not to mention, at&t didn't, and the name was worth a lot more. By the way, I still have T-Mobile and Verizon for different reasons. But I would take Sprint's incompetence over at&t's arrogance AND incompetence any day if they were the only two carriers left!

11. bigdawg23

Posts: 467; Member since: May 25, 2011

Coverage depends on where you live. I travel all over the upper midwest and AT&T does just fine for me. T-Mobile is by far the worst with Sprint close to them. Verizon is good for the most part. I had T-Mobile until 2 years ago, then a tower near my house went down and T-Mobile refused to fix it. To this day my house is listed as poor coverage. As for speed my iPhone 5 and Note 1 do just fine.

10. Jphones

Posts: 258; Member since: Feb 10, 2012

delivers all that on a capped plan. tmobile truly unlimted $95. att 3gb unlimtted everything else $115 ridiculous rather save 20bucks with B level speed then pay it for A- level speed

12. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

Coming from someone that has had experience on all 4 major carriers throughout my travels. ATT is the worst, and that's why they are at the bottom of consumer reports.

24. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

I don't think their service or internet speeds is the worst. If not they are one of the best. However, their customer service is worst. They seriously need to rethink their strategies when it comes to dealing with their customers. Which I think is most important.

30. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

The reliability of there network always staying connected is the main problem I've always had. Even in the areas with high strength, i would always get dropped calls.

13. papss unregistered

I've been with att for a long time and I've had nothing but stellar service and customer service with them. In my area tmob is terrible.. The old saying you pay for what you get... I will gladly pay a premium for all around better coverage..

37. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Good experiences with Att customer service? Lies.

39. papss unregistered

Not at all.. I have nothing to lie about... If I were not happy I would change.. I have no loyalties to them.. What I do know is that tmob in my area...hell the whole state is just terrible

14. Zdzicho16018

Posts: 2; Member since: Mar 22, 2011

Why are we picking the shiniest of 2 turds? ive had both and personally AT&T has treated me worse but still.

17. InspectorGadget80 unregistered

U mad bro? cause anyone don't want u too buy t-mobile? if u want more new customers how bout bringing BACK UNLIMITED DATA that T-Mobile still have

18. ahhxd717

Posts: 332; Member since: Dec 08, 2011

Well I'm in the Midwest and TMob is not so good. I used to have it and I had like no service 25% of the time, and this is in a major city. Now I've got ATT and my service has been fine ever since. However I will say that TMobiles customer service was better. I liked them but the coverage just wasn't there

22. NateAdam8

Posts: 439; Member since: Feb 17, 2012

Still have T-Mobile cause of price and I've had no problems, Like when my friend went to Alaska to visit her grandparents they went for a ride on a fishing boat and even being 14 miles off the cost Alaska still call me and I was in Tucumcari New Mexico....... They went to Homer Alaska

23. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

That's because your friend was roaming off of AT&T's GSM network. T-Mobile does not have service there.

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