AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network

AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network
It was a moment immortalized on YouTube. T-Mobile CEO John Legere was on stage during T-Mobile's press conference at CES in Las Vegas when the topic of service in New York came up. At that point, Legere called AT&T's service "Crap," which is a bit unusual to hear coming out of the mouth of a CEO.

AT&T obviously believes in the old saying that revenge is a dish best served cold, because the nation's second largest carrier didn't respond immediately. In fact, it wasn't until Thursday that AT&T ran full page ads in the New York Times, Wall Street Journal and USA Today. In those ads, AT&T says that that T-Mobile's network crashes twice as many times as AT&T's pipeline does, with twice as many failed calls and all at half the speed of AT&T's network.

This isn't the first time that we've seen full page ads used to whack a rival. Motorola went after the Apple iPhone 4's infamous Antennagate problem as well as the left-handed death grip in a couple of full-page ads for the Motorola DROID X. In the current battle, the ball is back in T-Mobile's court. How will the fourth largest mobile operator in the U.S. respond?


source: Bloomberg via TmoNews

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40 Comments

44. Forsaken77

Posts: 553; Member since: Jun 09, 2011

Most of you cheap skates have Tmo because you're... wait for it.... CHEAP. Not because they have better service, but because they're easier on your wallet. There's a reason Tmo is the #4 carrier and AT&T is #2. AT&T has the best phones of any carrier. Not to mention, Tmo uses AT&T's network in areas they don't have coverage. So you're most likely using AT&T's network and don't even realize it.

45. g2a5b0e unregistered

Are you kidding me? Really? You have to be cheap to take a bargain? If you live in an area where you get equivalent service from two carriers, you would have to stupid to not take the cheaper one. AT&T doesn't even have LTE in my area, so T-Mobile's data is much faster. Also, from everyone I've talked to that has AT&T in my area, dropped calls are somewhat frequent. To call someone cheap because they took a better deal makes no sense. I would use the word, smart.

48. archangel9

Posts: 233; Member since: Feb 07, 2010

Well if AT@T have the best phone then how come that the GS III and the Note 2 and the upcoming GS IV first came to...wait for it,uh ...TMOBILE. And unless you been in a rat hole,the DOJ already gave Tmo their blessing to go ahead w/the Metro PCS merger.Next stop:FCC...

40. papss unregistered

I just pulled 21 Mbps in Cincinnati

33. skymitch89

Posts: 1453; Member since: Nov 05, 2010

They must be testing At&t's LTE speeds against T-Mo's 3G or Edge network. I've gone to an At&t store and tested their HSPA+ speeds where I live and they were about the same, if not a little slower than, T-Mo's network (I don't exactly remember the speeds but At&t was like 5-6Mbps down and T-Mo was like 6-7Mbps down).

38. riggsy

Posts: 25; Member since: Apr 16, 2012

ATT has 34mbps down and 13mbps up here in Nashville without fail. I am using the Samsung GS II Skyrocket and it has been active since July 2012.

26. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

I think it's great they got their revenge. That was completely disrespectful and not professional as being the CEO of T-Mobile to call the competition crap. Which is not true. They might have a leg to stand on if they were Verizon. AT&T is kind of like Walmart in this situation, and T-Mobile is Family Dollar. AT&T is everywhere and works, people still use it, but they could care less about their customers' for the most part. T-Mobile is here and there, but not worth having and has spotty coverage.

42. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

At@t is pitiful just as bad as Verizon i had em both. At@t with it pitiful data plans and crappy inability to update devices. They arejust as bad as VVerizon with it's overrated LTE and overpriced network. They both are crappy equally lousy carriers. I kicked both At@t and Verizon to the curb for Tmobile. Least they update handsets and care about customers and it's unlimited data is the best thing since sliced bread. Piss on At@t and Verizon

47. archangel9

Posts: 233; Member since: Feb 07, 2010

ATT: good to a degree but they suck on updates and CS. Verizon:Had em back in 2010 and now they just plain arrogant like Apple.Their LTE isn't all that.They have a blackout every month. Sprint: Don't care about CS or their needs.No early upgrades .TOO MUCH RED TAPE. PLus their 4g is truly crap. TMobile:Couldn't be happier. BTW,John Legere only referred to ATT's coverage being crap ONLY in New York City.

22. NateAdam8

Posts: 439; Member since: Feb 17, 2012

Still have T-Mobile cause of price and I've had no problems, Like when my friend went to Alaska to visit her grandparents they went for a ride on a fishing boat and even being 14 miles off the cost Alaska still call me and I was in Tucumcari New Mexico....... They went to Homer Alaska

23. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

That's because your friend was roaming off of AT&T's GSM network. T-Mobile does not have service there.

28. Omarc07

Posts: 590; Member since: Nov 12, 2012

Lol ur funny u think she was covered by tmobile in alaska like scelesticsteve said your friend was roaming off at&t cuz like he said tmobile dont exist in alaska NADA most people over there dont even know what tmobile is .. Only time I went at&t had native coverage in alaska everywhere we went , the friend that went with me her tmobile galaxy s3 roamed on AT&T it said AT&T in the screen in big ol letters instead of T-MOBILE.

18. ahhxd717

Posts: 332; Member since: Dec 08, 2011

Well I'm in the Midwest and TMob is not so good. I used to have it and I had like no service 25% of the time, and this is in a major city. Now I've got ATT and my service has been fine ever since. However I will say that TMobiles customer service was better. I liked them but the coverage just wasn't there

17. InspectorGadget80 unregistered

U mad bro? cause anyone don't want u too buy t-mobile? if u want more new customers how bout bringing BACK UNLIMITED DATA that T-Mobile still have

14. Zdzicho16018

Posts: 2; Member since: Mar 22, 2011

Why are we picking the shiniest of 2 turds? ive had both and personally AT&T has treated me worse but still.

13. papss unregistered

I've been with att for a long time and I've had nothing but stellar service and customer service with them. In my area tmob is terrible.. The old saying you pay for what you get... I will gladly pay a premium for all around better coverage..

37. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Good experiences with Att customer service? Lies.

39. papss unregistered

Not at all.. I have nothing to lie about... If I were not happy I would change.. I have no loyalties to them.. What I do know is that tmob in my area...hell the whole state is just terrible

12. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

Coming from someone that has had experience on all 4 major carriers throughout my travels. ATT is the worst, and that's why they are at the bottom of consumer reports.

24. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

I don't think their service or internet speeds is the worst. If not they are one of the best. However, their customer service is worst. They seriously need to rethink their strategies when it comes to dealing with their customers. Which I think is most important.

30. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

The reliability of there network always staying connected is the main problem I've always had. Even in the areas with high strength, i would always get dropped calls.

10. Jphones

Posts: 259; Member since: Feb 10, 2012

delivers all that on a capped plan. tmobile truly unlimted $95. att 3gb unlimtted everything else $115 ridiculous rather save 20bucks with B level speed then pay it for A- level speed

9. keysersozeh

Posts: 1; Member since: Mar 01, 2013

I agree with Bernoulli 100% I've had at&t, Verizon, Sprint, and of course T-Mobile. AT&T has been by far and large the worst carrier out of all of them I've ever had! Especially in customer service and billing headaches they're 2x as bad. Let's not forget they were "Cingular" before, which were horrible, but they dropped the name because Cingular had such a bad reputation, not to mention, at&t didn't, and the name was worth a lot more. By the way, I still have T-Mobile and Verizon for different reasons. But I would take Sprint's incompetence over at&t's arrogance AND incompetence any day if they were the only two carriers left!

11. bigdawg23

Posts: 467; Member since: May 25, 2011

Coverage depends on where you live. I travel all over the upper midwest and AT&T does just fine for me. T-Mobile is by far the worst with Sprint close to them. Verizon is good for the most part. I had T-Mobile until 2 years ago, then a tower near my house went down and T-Mobile refused to fix it. To this day my house is listed as poor coverage. As for speed my iPhone 5 and Note 1 do just fine.

8. Sparhawk

Posts: 75; Member since: Mar 10, 2012

This reminds me of people I knew that broke up after one of them refused to tie the knot. What used to be love turns to ridiculously public hatred. AT&T used to heart T-Mo, but now they can't be in the same room together.

7. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

T dummy sucks

19. g2a5b0e unregistered

That's about the most clever thing I've ever heard.

32. donfem

Posts: 708; Member since: Mar 30, 2011

Yeah just like you

4. Mxyzptlk unregistered

They're both acting like children

3. D.Aceveda

Posts: 454; Member since: Jun 30, 2012

AT&T faster than T-Mobile......LOL

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