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AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network

By Alan Friedman

Published: Feb 28, 2013, 11:03 PM

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AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network

AT&amp;T's revenge - AT&T responds to Legere's "crap" comment with full-page ads attacking T-Mobile's network

AT&T's revenge

It was a moment immortalized on YouTube. T-Mobile CEO John Legere was on stage during T-Mobile's press conference at CES in Las Vegas when the topic of service in New York came up. At that point, Legere called AT&T's service "Crap," which is a bit unusual to hear coming out of the mouth of a CEO.

AT&T obviously believes in the old saying that revenge is a dish best served cold, because the nation's second largest carrier didn't respond immediately. In fact, it wasn't until Thursday that AT&T ran full page ads in the New York Times, Wall Street Journal and USA Today. In those ads, AT&T says that that T-Mobile's network crashes twice as many times as AT&T's pipeline does, with twice as many failed calls and all at half the speed of AT&T's network.

This isn't the first time that we've seen full page ads used to whack a rival. Motorola went after the Apple iPhone 4's infamous Antennagate problem as well as the left-handed death grip in a couple of full-page ads for the Motorola DROID X. In the current battle, the ball is back in T-Mobile's court. How will the fourth largest mobile operator in the U.S. respond?

"T-Mobile’s advertising is a combination of misguided (sic) and just plain wrong...(the AT&T ads are) just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them."-Mark Siegel, spokesman, AT&T

source: Bloomberg via TmoNews

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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