T-Mobile stops selling the HTC 10, all traces of the phone removed from the carrier's web store

It sure looks like things keep going downhill for HTC. The latest in a series of troubles for the once-iconic smartphone maker comes as T-Mobile, the third largest carrier in the US by subscriber count, has apparently stopped selling the HTC 10.

To many, including here both tech experts and average consumers alike, the company’s latest flagship smartphone, the 10, is the first HTC flagship phone in years to truly live up to the reputation of the company. Unfortunately for HTC and its investors, however, critical acclaim didn’t do much to revive the unprofitable company. 

T-Mobile started offering the HTC 10 to its customers back in May 18, at around the same time as the other three major carriers in the US. As it turns out, the Magenta carrier stopped selling the latest HTC flagship phone in mid-July, and now it looks like all traces of the phone have been removed from T-Mobile’s web store. 

If you’re on T-Mobile but still want to get the HTC 10 in your hands, your only option at the moment is to purchase an unlocked unit. Unfortunately, this means you’ll have to pay the full price of the device upfront.

On the upside, the price of the HTC 10 has recently been slashed a full $100. Furthermore, HTC is currently holding a promotion that offers a free pair of JBL headphones (usually priced at $199) as well as $100 in credit towards the purchase of additional accessories to anyone who buys the HTC 10 from HTC's own website until the end of August. 

What do you guys think? Is anyone surprised to learn that T-Mobile has only sold the HTC 10 for two months after deciding to halt sales and remove all traces of the phone from its web store?

source: Reddit



1. catze86

Posts: 731; Member since: Dec 07, 2015

They have lost their chances. Hope for the best to HTC

2. Kumar123 unregistered

Another proof of getting high score on a tech blog means nothing in the real world sells. Marketing plays vital roles here. I never see any HTC ad on TV in my country but there wouldn't be any hour without any samsung phone ads. Samsung spend billions on ads I doubt if HTC can spent more than 100 millions for ads. Sad to see such a great company is wearing with each passing day.

6. TerryTerius unregistered

A lot of people don't realize that, and have a very difficult time comprehending that simply getting rave reviews doesn't necessarily mean much of anything.

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The thing is the S7 is so much better. Why settle for less? I haven't purchased an HTC since the Thunderbolt and Incredible. Both phones I loved. I wanted the One S on T, but their network was terrible at the time. I would rather buy an iPhone before any HTC now. I see them as no better than LG. I wouldn't even consider the LG anymore.

27. LionStone

Posts: 1048; Member since: Dec 10, 2010

Hah! So much better!? Uh no. Heck, 1 drop with the S7 and it's shattered. So no way a flashy, gaudy glass phone will ever be so much better.

28. iCloud

Posts: 126; Member since: May 15, 2014

I have to agree. I am on t-mobile and on switched my s7 ege for the htc 10.

32. AViator

Posts: 47; Member since: Apr 08, 2016

you forgot to say 'On my opinion' :D saves you from a lot of hate online lol.

33. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

That is beautiful and all, but the reality is, an Overpriced Android device in a sea of cheap devices. Most midrange devices accomplish most of the same task. Also, a soft economy does not help their cause; this thing should had been priced around $499 to start. Besides techs, no one knows who the heck HTC is. Making things worse, people are willing to pay high prices for only two devices, Samsung and Apple. You can put all the lipstick you want on a pig, at the end is just that, a pig.

4. manojmcn

Posts: 634; Member since: Jul 16, 2015

Good phone lacklustre sales...same story year after year. They need to do something innovative to capture consumer interest with marketing and promotions. One definite move should be price cut. Also they aren't seen doing enough with internet marketing.

5. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

This is the result of poor marketing. Stay strong HTC.

7. Trendy255

Posts: 3; Member since: Aug 11, 2016

Now a days people want bigger phones atleast 5.5 inches and htc10 is a 5.2 inches phone, may be this is one of the reasons for poor sales of htc 10!

8. Subie

Posts: 2415; Member since: Aug 01, 2015

Maybe, but the Galaxy S line has their screens at 5.1 inches and they sell well. IMO price is the big reason the HTC 10 didn't take off. Marketing too.

16. j2001m

Posts: 3061; Member since: Apr 28, 2014

S7 edge at 5.5 sold way more the the normal s7

10. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Now htc that you've learned that even when changing the front panel into a hideous generic look a like phone you're phones still ain't selling, can you please just please go back to the old design language with the boomsound speakers on front? That design still is the best for me and I'm still not letting go of my m9 as it looks way better than the 10. Please focus on design, that was your number one priority before

11. sissy246

Posts: 7129; Member since: Mar 04, 2015

The phone is not a bad phone but it is over priced, it's a $450 to $ 500 phone not a $700 phone. HTC marketing also sucks.

12. Gatorsrule52

Posts: 103; Member since: Mar 18, 2013

Pricing means nothing. For a carrier as we are discussing, you'd use the payment plan which is the same price as everything else. It's marketing not price.

15. kiko007

Posts: 7520; Member since: Feb 17, 2016

I hope HTC learns from this ordeal and bolsters their marketing sector. When the G5 (G5 users......calm down I'm not bashing) is outselling your phone, you've got a problem. Samsung and Apple sell so many phones and are consumer favorites due to their marketing competence. Something HTC is severely lacking in. This phone is every bit as good as the S7, maybe even better honestly. However, no one knows it exists..... like at all. And before people start yelling "overpriced" this and that, let me say this: The S7 costs roughly the same amount of money, and yet people buy that. Why not HTC phones? Samsung has a better camera and display, but HTC has better software, audio, and community support. Granted, technically the market has determined HTC's brand value to be lower than that of Samsung....... but my point still stands. If you can shell out 700 USD for an S7, you can shell out 700 USD for an HTC 10. Sorry for the "Techie" like essay. Just wanted to make it clear why they're struggling has nothing to do with pricing.

17. j2001m

Posts: 3061; Member since: Apr 28, 2014

Easy, same problem as if I use my nexus 6p over my edge s7 The. Only phone ther cool that is not the iPhone is Samsung phone and big time with the edges I.e. If an iPhone users uses my phone, they say there iPhone looks crap and so on And they look at moving to Samsung s7 edge, I got 10 iPhone users that have the plus that are upgrading to the note 7, I may also order one

25. johnh3

Posts: 147; Member since: Aug 23, 2012

To bad for HTC. But many consumers going for unlocked phones. I just bought a Vernee Apollo Lite, at a very good price. Build quality equal to any HTC, iPhone or Samsung flagship device. OnePlus 3 are another option many go for. The trend seems that even carriers seems to go away from long term contract with bundled phones. Atleast here in Europe. And that will be a huge challenge for brands that got premium prices to tackle.

26. rkoforever90

Posts: 473; Member since: Dec 03, 2011

i have not seen any kind of marketing for this phone htc even did a better marketing for one A9 and desire 530 , the phone atleast in my country is priced well with about 50-70$ cheaper than regular s7

29. iCloud

Posts: 126; Member since: May 15, 2014

Went to purchase the phone with my brother-in-law as he couldn't stand the amoled on his s7. When he got the phone, I thought it was really nice and asked the employee to get me one too but he said that was the last one. I started calling around the t-mobile stores until yesterday i found one. To add to the article for anyone looking for one, there are still t-mobile stores that have it in stock and will sell it. I traded it for my s7 edge and I am very happy with this phone so far.

31. Pitrich

Posts: 239; Member since: Apr 13, 2016

It was setup to fail from the beginning. At least in my city no T mobile store carried the phone in store. Alot of ppl buy there phones in store. To have the LG g5 on display and not the 10 was a shame

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