If ever there was a favorable moment in time to be in the market for a high-end, it's got to be right now. It certainly feels like the flagships of the day are more polished than ever before. HTC's newly released 10, along with Samsung's slightly older Galaxy S7, are two great examples.

Among our favorites for a best-of pick for the first half of 2016, these two check all the right boxes, and more. However, it's impossible not to appreciate the differences in underlying philosophy and subsequent execution with both.

It's high time we took a closer look and examined what these are and what they entail.


While metal-made flagships are feeling like the norm today, it wasn't too long ago when we were dealing with predominantly plastic creations. While a practical pick—and also cheaper to implement—plastic has often been a thorn in the eye of those looking for a premium Android buy. That is, until the HTC One from over three years ago.

Still regarded as one of the most compelling designs HTC has ever come up, it's with a sigh of relief that we saw the company continue along that familiar tangent with the 10. Also featuring an aluminum body, the HTC 10 is a sight to behold in a mannish kind of way. It's a man's tool, not a boy's toy, but also different from its predecessors, with capacitive navigation keys, and none of them front-firing BoomSound speakers.

If we were to extend the macho metaphor a little bit further, we could say that while the HTC 10 feels like your typical, American muscle-type car, the Samsung Galaxy S7 would be the slick convertible that has a more universal and unisex appeal. A blend between glass and metal, the S7 is smaller, thinner, and lighter, all the while offering perks such as IP68-certification, meaning it's dust-tight and water-resistant.

When it comes to objective factors, such as ergonomics, we have to give it to Samsung here: the S7 is all-around smaller and easier to handle, and more grippy due to the glass backplate. On the other hand, we prefer the ridged power button of the 10, along with its more easily accessible volume rocker—in comparison, reaching the volume keys on the S7 is a stretch unless you're left-handed.

HTC 10

HTC 10


5.74 x 2.83 x 0.35 inches

145.9 x 71.9. x 9 mm


5.68 oz (161 g)

Samsung Galaxy S7

Samsung Galaxy S7


5.61 x 2.74 x 0.31 inches

142.4 x 69.6 x 7.9 mm


5.36 oz (152 g)

HTC 10

HTC 10


5.74 x 2.83 x 0.35 inches

145.9 x 71.9. x 9 mm


5.68 oz (161 g)

Samsung Galaxy S7

Samsung Galaxy S7


5.61 x 2.74 x 0.31 inches

142.4 x 69.6 x 7.9 mm


5.36 oz (152 g)

To see the phones in real size or compare them with other models, visit our Visual Phone Size Comparison page


After years of sticking to smaller displays with lower resolutions than its rivals—which wasn't necessarily a bad thing—HTC is finally beefing up on the specs with the 10. Packing a 5.2-inch LCD display with a Quad HD (1440 x 2560) res, the HTC 10 is evenly matched against the Galaxy S7 and its 5.1-inch AMOLED panel with the same pixel count. Rest assured that both provide an incredible level of detail—more so, in fact, than needed.

The Galaxy S7 wins out in terms of brightness —both at the top and low end. Peaking at over 480 nits and managing as little as 2 nits, Samsung's flagship overshadows the HTC 10, which is dimmer when it has to be bright, and brighter when it has to be dim (before you hit the sack).

Finally, it ought to be mentioned that the Galaxy S7 has an Always-On display feature, meaning it will display information even when the phone is sleeping—information such as the time and date, or your calendar. However, since this drains the battery and is of questionable use, we're unwilling to shoot some extra points over to Samsung's camp over this one.



1. 444777

Posts: 399; Member since: May 02, 2016

M10 back looks fugly.

3. AllFanboysMatter

Posts: 206; Member since: Feb 14, 2016

Who cares you paid Samsung Fanboy. M10 is clearly the better phone.

18. jeevanand88 unregistered

Actually speaking, M10 is not a better phone than s7. It falls short in most of the cases except the interface and audio dept... Just bcoz im speaking favour to s7 dont call me a fanboy!! Its the fact in all reviews!!

27. marorun

Posts: 5029; Member since: Mar 30, 2015

HTC 10 can keep more app open so better multitasking. Its faster all around in loading app and UI navigation. Its has a better battery life. Wont shatter the back to piece if droped. HTC also faster to bring android update. As for Camera we compared with the latest update and HTC 10 beat the S7 all around now ( before its was strange sometime ) So sorry its a questions of taste and for me the HTC 10 is superior. dont forget reviewer are often biased as proven by PA tendency toward apple and samsung ( surprised me this time in fact )

53. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

It's not biased... Chris is favouring 10 on some points and s7 on others... One thing in which he goes wrong is the price. S7 is now available way less than 10. Which makes S7 a much better choice... In my country, HTC 10 is starting from $660 and S7 from $520... Even S7 Edge can be purchased in $650... G5 is $600... from price point, HTC 10 is the most expensive...

54. jeevanand88 unregistered

If u want to say something superior u have to be way better than ur competitor. Want to talk abt how fast the performance, see performance in the same article. Battery? everybody knows the bettery test is wrong in PA. So go and check GSMarena, U will know the truth. Camera?! s7 is the most consistant camera with fastest autofocus Shatter proof?! well it is upto how u r handling the devise. infact s7 has IP68 rating which is the most useful thing a phone must have, if u want to say HTC 10 is shatterproof and all. s7 is also shatter proof upto certain heights and tats enuf for most of us. i agree on only one point of urs, OTA!! Im not saying s7 is way better than HTC 10 and s7 is the best, but HTC 10 jus falls short!! But its the best in its own predecessors and it is on right track!! for the price tag, s7 is much better choice

113. romeo1

Posts: 816; Member since: Jan 06, 2012

I don't care which is better than the other cause i believe a phone should fit the user. but 1 line of your comment got me wondering. "infact s7 has IP68 rating which is the most useful thing a phone must have" Which phone did you use before the s7?

115. jeevanand88 unregistered

In 1 line, u can go n check my profile which are the phones i have been using...

142. shinjitsu

Posts: 8; Member since: May 06, 2016

So I checked your profile, you've never owned a IP68 phone until now, even though Sony has been selling one for years. If that is your most important factor, why no Sony phones before? Also, Samsung made ACTIVE phones before, but you didn't own those either. Is it only because it is pretty much the sole differentiator that Samsung has over its major competitors (minus Sony) that you are trumpeting it? Your profile notes you have a Samsung GS3, GS6 edge, GS7 edge, and Apple iPhone 6, and had LG G2 and G4 before.

116. jeevanand88 unregistered

U can wonder as much time as u want. But water resistant is d most important thing a mobile must have... if u drop it in the water there r so much possibilities to completely lose ur mobile and evn its harder to restore ur important data. But if u drop it on the floor there wont b much internal components damage n u can easily replace it. In tat aspect i said ip68 rating is must for all d mobiles.

121. romeo1

Posts: 816; Member since: Jan 06, 2012

Well took you long enough to figure out then or is it just because samsung has it now? It's only as important as you make it. For me it's important i like to wash my phone when i get home from work. Others wouldn't mind.

55. chaosnightmare

Posts: 182; Member since: May 20, 2010

This is the only site that gives underwhelming results in battery life to the S7 duo (probably something to do with their testing process), in almost every other site you will find that s7 battery duration is equal (if not better) than the HTC10 in real situations. Also, even if HTC 10 UI may be really smooth, S7 opens apps faster as you can see in this comparison. Multitasking is not even a valid point since both devices can open more apps than most people would normally use before running out of Ram (as you can see in the video above) As for the camera samples after patch I would like you to share your findings since I haven't found camera samples (or comparisons) using the new software of the HTC10.

96. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Biased towards Samsung? On PA? What articles have you read. Even when in every srticle where the Galaxy was CLEARLY the winner, PA chose the other device. EVEN HERE! More especially when its vs Apple. They cant even be this biased when its the Galaxy vs Motorola, or Sony and many others. Because then they would look even more insanely stupid. But please enlighten me as to when PA was biased towards Samsung where they shouldn't have been. I wanna see it.

125. dazed1

Posts: 805; Member since: Jul 28, 2015

Delusional areent we? Camera better? LOL. How about OIS? how about video quality? how about shutter speeds, and exposure control for videos? Only G5 can match the S7 camera - overall, you can't compare cameras only for pic quality, here take a look this is WITH the latest update!!

129. junwoo

Posts: 3; Member since: Apr 21, 2015

charging time is also important.......!!! s7 is way more better

130. Beastmode1

Posts: 85; Member since: Feb 08, 2016

The battery results of the s7 is way off on phone arena and they insist on using it all other websites on the internet report great battery life and phonearena is the only one with bad results


Posts: 1; Member since: May 10, 2016

YEAH RIGHT HTC stands for Horrible Telephone Company

144. kumaran555

Posts: 117; Member since: Mar 07, 2016

Hello marorun. In fact, HTC 10 best on paper, but specs is not everything. This site and its writers are apple-biased (Samsung hater site), Open ur eyes check out tube videos HTC 10 vs Samsung Galaxy S7 - Speed Test (New) HTC 10 vs Samsung Galaxy S7 Camera Test Comparison (New) S7 Edge (Exynos 8890) is the best phones in the world right now. S7 - Best processor ("Thermal spreader" Water cooling technology to avoid the phones overheating), Best design, Best display, Best camera (Dual Pixels camera - A first in the smartphone world), Best battery life, Powerful Game Launcher and new Vulkan API. microSD or dual SIM model, Fast wireless charging, Water-resistant (IP68 rating). Samsung Pay (NFC + MST), VR (Free) and more. S7 has the best in every single corner. And HTC 10 still falls short against the S7 and S7 Edge on everything.

145. shinjitsu

Posts: 8; Member since: May 06, 2016

Is this an ad? Kind of sounds like one. In terms of the HTC 10 being better than the Samsung S7, I'd point to PhoneBuff's Speed test and drop test videos. You can find them on Youtube. Also pretty much any review of the sound quality.

148. robcar

Posts: 110; Member since: Jan 18, 2011

No, Samsung S7 is faster in the UI allround. Don't lie.

63. Shocky unregistered

Shush you! Facts don't matter here. :-)

134. jeevanand88 unregistered

then u dont have to compare both the mobiles and put this article ;) ..!!

128. Theonick

Posts: 17; Member since: Aug 24, 2015

Hmm, i hope the sales reflect this fact*

147. engineer-1701d unregistered

actually the audio is not better then the s7 am sorry to say same as s7 also the camera is still a joke i take a side by side pic of the info and price tag and the m10 is so yellow and dull horrible look and the zoom was only 3\4 of the s7

58. dazed1

Posts: 805; Member since: Jul 28, 2015


118. Johnnokia

Posts: 1158; Member since: May 27, 2012

I don't know why didn't any review mention the huge advantage of "uh oh protection" program of HTC 10. You would get a new phone if you break yours for free!

127. KONICHIWA-ANNYONG unregistered

ignorant HTC fanboy / anti Samsung automatic praise of Samsung = paid by Samsung? Lmao.

87. abhishekvashishth

Posts: 20; Member since: Aug 19, 2014

There's nothing named as m10 even exists

146. engineer-1701d unregistered

its better in real life played with one last night really wanted it just had to hear boomsound first and after listening to it side by side with my s7 htc suffered from not having 2 front speakers. am so pissed i really wanted it but looks like the sony x pro will be the better option for the first time ;/

2. Djz89

Posts: 445; Member since: Aug 25, 2014

I have to say the s7 is a better choise. Still waiting on sony to see if they can pull a rabbit out of that hat before making up my mind. But so far the s7 looks like the one to beat IMO. But i am not a TW fan so if i can avoid samsung i will, but since both LG G5 and HTC 10 came up short on the battery those are out of my list.

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