T-Mobile sells Walmart Family Mobile and its 1.4 million subscribers to Tracfone

T-Mobile sells Walmart Family Mobile and its 1.4 million subscribers to Tracfone
The nation's third largest carrier, T-Mobile, announced on Wednesday that it has sold Walmart Family Mobile and its accompanying 1.4 million subscribers, to Tracfone. Prior to the acquisition, Tracfone serviced 26 million wireless customers in the U.S., Puerto Rico and the U.S. Virgin Islands. Tracfone is largest MVNO in the states, selling phones that support all major U.S. networks.

Tracfone brands include Net10 Wireless, Straight Talk and SafeLink Wireless. The addition of Walmart Family Mobile is somewhat ironic since Tracfone already owns the top discount brand at Walmart, which is "Straight Talk." Walmart Family Mobile launched in 2010 as Walmart tried to prove that pre-paid customers could buy decent handsets and pay for service on decent networks.

Many major pre-paid carriers are expanding their physical retail operations this year. MetroPCS added 1,000 locations in 2016, while Cricket will have opened 900 new retail stores. Boost Mobile also will end up in 2016 with an larger number of new physical retail brick and mortar stores. Those three pre-paid carriers are owned by T-Mobile, AT&T and Sprint, respectively.

With low priced unlimited plans and high-end handsets for sale, the pre-paid business is not what you might remember it being a few years ago when there was a stigma attached to being a pre-paid subscriber.

source: FierceWireless

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9 Comments

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

T-Mobile might regret selling this, If it's network coverage and tariffs do not improve, causing T-Mo to lose even more customers in the near future.

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

It will improve though, as will all the others as well. T-mo won't be losing a thing lol.

6. Darkkracker

Posts: 255; Member since: Jun 11, 2016

tmbobile is going to be number one in less than 5 years if they keep the current ceo and continue with pioneering new market techniques in the biz and actually LISTENING to their customers. I stay with them because of loyalty. I know their cell coverage and building penetration is not there yet. But caring about customers is something that other carriers have lost and thus why TMO is growing their base.

3. palmguy

Posts: 987; Member since: Mar 22, 2011

I just moved from Vz to Straight Talk. Same phone, same network coverage, cheaper price, more data.

4. Fona13A unregistered

I was puzzled why Walmart never based their network on American Movil aka TracFone in the first place.

5. Marslander

Posts: 160; Member since: Jan 08, 2015

My only concern is how it will affect pricing on the plans. Will the Family Mobile pricing stay or will it go up? Down?

7. sissy246

Posts: 7129; Member since: Mar 04, 2015

My daughter in law to be just went from straight talk on to my att account because she couldn't even get signal in her house when my son who is on my att account had full signal.

8. Jason78

Posts: 281; Member since: Apr 10, 2013

Your daughter should have bought a Straight Talk SIM with AT&T service.

9. powerlinkthrust

Posts: 4; Member since: Sep 23, 2014

From what I heard instead of having a tmobile representative at Walmart there will be a Tracfone representative as of Feb. Of next year.The name Walmart family Mobile might change as well from what I heard.Rumours,rumours

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