T-Mobile USA offloads 5 million callers to Wi-Fi
T-Mobile is now proud to announce that as many as 5 million of their 34 million customers use Wi-Fi for at least some of their calls. Of those 5 million, about 1.25 million are using T-Mobile's new Android Wi-Fi calling app. All told, their Wi-Fi calling option relieves the network of 40 million calls per month.
T-Mobile's director of product development, Joshua Lonn, says that their Wi-Fi calling is still positioned as a coverage booster. That is partially because users can't switch between Wi-Fi and the network in the middle of a call. Additionally, Wi-Fi calls still count against the user's minutes, so customers don't see it as a cost-reducing solution.
In 2011, T-Mobile plans to add the Kineto Wi-Fi app to all of its Android devices. They also hope to expand the service to their Windows Phone 7 devices in the unspecified future. Most importantly, T-Mobile and Kineto are working to make Wi-Fi calling an automatic function. That would mean that customers would be able to automatically utilize nearby Wi-Fi hotspots, rather than manually select a hotspot and the Wi-Fi calling option.
It's great that Wi-Fi calling improves coverage, and reduces the network's burden, but shouldn't there be further advantages for the customer? How about Wi-Fi calls only counting as half-minutes on your plan?
source: Connected Planet via FierceWireless