Survey suggests that iPhone users tend to buy more apps that Android users

Survey suggests that iPhone users tend to buy more apps that Android users
There's no questioning that both iPhone and Android users dominate the landscape of the app market thanks to the depth of offerings that are developed for them. While there are many reports and research that pit the two platforms against one another vying for a chunk of the app market, it looks like iPhone users have a tendency to purchase more apps than their Android counterparts; reports AdMob. With that knowledge, its speculated that it may influence the decision of developers in choosing which platform they should support.  AdMob's January 2010 Mobile Metrics concludes that the users of both platforms are avid in the use of applications on their handsets, but iPhone owners just buy more – approximately  50 percent of iPhone users surveyed buy at least one app per month, while only 21 percent of Android users do the same thing. An analyst with industry research firm Current Analysis, Avi Greengart, states that one of the reasons behind the higher purchases by iPhone users could simply be “the sheer quantity and variety of applications” that is made available on the App Store. Add in the fact that developers also had more than a year to develop for the iPhone before competition started to roll around, it provides just another justification for the conclusion. Those numbers may soon change as we have seen Android go on the offensive and begin to take hold of the handset market inch by inch – and the Android Market may one day prove to become equally in depth to what the App Store offers.

via Mobile Tech Today

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12 Comments

1. juju

Posts: 9; Member since: Jan 21, 2010

I'm no scientist by any means but let me take a shot at this and hope I don't make a fool out of myself trying to make sense. If one platform offers 2/3 of its offering for free and the other platform offers a little over 2/3 of its offering paid wouldn't the outcome be most likely what it is???

6. cellgeek82

Posts: 518; Member since: Dec 20, 2009

Yeah the reason more people BUY from iPhone is because all the decent stuff cost money. Pretty much all the stuff on the Android market that is really great to download is FREE. iPhone will just suck money out of you. I've only purchased a couple of apps on my Droid but that's because I wanted the full version of those apps. The free versions are great but there was a game I kept playing and wanted to advance in more levels so I eventually purchased it. Most of the stuff on my iPod Touch had to be purchased. And guess what, iPhone don't even offer refunds like Android does haha.

10. biggles

Posts: 269; Member since: Oct 15, 2009

Ding, ding, ding! We have a winner. If you apply watered-down Apple-logic, the iphone users buy more apps so the iphone is better and developers should flock to it and shun the Android platform. Dumb. OR you can apply real logic and take EVERY factor into account as juju mentioned. iphone users will buy more apps because they have to.

2. JocularJester

Posts: 40; Member since: Oct 28, 2009

huh? you wanna try that again? youve not made a fool of yourself, but your wording is a lil ... strange and confusing. does anyone else know what he (or she) is trying to say?

9. biggles

Posts: 269; Member since: Oct 15, 2009

Seems pretty clear to me.

3. theGodpapa

Posts: 181; Member since: Dec 15, 2009

yeah he is saying android has more apps for free ( plus it is way easier to get paid apps for free ) while crapple offers more apps for money. so these stats would just make sense.

4. oddmanout

Posts: 443; Member since: May 22, 2009

Uhh duh?... Android has more free apps, apple has more paid apps... Of course iphone users are going to be paying more than android. this survey is pointless. thats like comparing sprint plan pricing to verizon pricing... of course with verizon you pay more for services so the end result will be more verizon users pay more than sprint. but whats the point anyway, all thats left of apple soon will just be fan boys.

5. testman22

Posts: 339; Member since: Nov 03, 2009

steve jobs could sell a cactus in a desert as long as it had the apple icon on it. You'd think in this recession consumers would start to smarten up.... guess not

7. cellgeek82

Posts: 518; Member since: Dec 20, 2009

I'd like to see an iPhone be released without the Apple logo on it. I bet people wouldn't think it was cool then. With Apple it's all about the logo. Heck, when I got my iPod Touch it came with a few Apple logo stickers. I was like, umm so what are these for? I then noticed several cars on the road with Apple logos on the back window. It's all fanboyism.

11. biggles

Posts: 269; Member since: Oct 15, 2009

Since when are Apple customers necessarily "smart" consumers? The iPhone is essentially "the smartphone for the dumb user". Apple makes all the decisions for you. You don't need a customizable home screen. You will swap out the battery on our terms. You don't need removable storage. You don't need a flash on your camera. You'll be happy with HVGA resolution. You don't need to multi-task. You don't need to view flash content. You don't need any other browser except ours. If you want the essential updates, you will buy a new iphone annually.

8. zZ INFINITY Zz

Posts: 27; Member since: Jan 22, 2010

Maybe people buy more apps because that is the only thing you see on your homescreeen, while Android has widgets and live wallpapers. Sounds crazy I know, but it could be true. I had lots of apps on my iPod touch just to fill those screens..

13. Kappy

Posts: 108; Member since: Dec 14, 2009

makes sense since apple charges for more of their apps

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