Survey says that the Samsung Galaxy Series is simpler than the Apple iPhone

Survey says that the Samsung Galaxy Series is simpler than the Apple iPhone
It has always been believed that the iOS platform is more intuitive than its rivals. First time smart users are able to pick up an Apple iPhone and quickly be able to operate the device. Android might be seen as being confusing because one of its strengths, customization, could result in giving people too many choices. Sure, having options is a good thing, but having too many of them could be seen as being distracting and confusing.

Look at the iOS vs.Android home screen. If an iOS user installs Flipboard, an icon appears on the screen. When Android users install the same app, they have to decide if they want a Flipboard icon to stay in the app drawer only or also show up on the home screen. A third option gives an Android user installing Flipboard the option of putting up a widget on the home screen for dynamic realtime data. For the vast majority of our loyal readers who are definitely into smartphones, these decisions are no big deal and are probably considered even a little fun. But for those with no real interest in smartphones other than using them to make calls, the options that Android gives you could be seen as a pain in the butt, time-consuming and complicated.

However, a new survey of 400 people conducted by brand consultancy Siegel+Gale reveals that on a product basis, Samsung's Galaxy S brand is simpler than the Apple iPhone. Those responding to the survey liked the way that the Korean manufacturer's devices were compatible with other standards and brands, including accessories and devices. Those surveyed also liked the ease of transferring files on the Samsung devices. While it wasn't mentioned specifically, using S Beam will transfer files, music and pictures with a tap between two Samsung Galaxy S III handsets. This is a feature that Samsung showed off heavily with its commercials last year that poked fun at Apple iPhone fans.

Siegel+Gale says that on a product basis, the Samsung Galaxy Series does more than the iPhone and does it simpler. On the brand level, Apple is seen as being simpler. In the 2012 Global Brand Simplicity Index by Siegel+Gale, Apple placed 5th with Samsung 14th.The top company in the index was Google. The list is comprised of 94 companies representing 25 different industries.

It should be pointed out that Samsung is a client of Siegel+Gale while Apple is not.

source: Siegel+Gale via AndroidAuthority



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Samsung: 1 Apple:0

8. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

If Moto introduces the xPhone, Google will drop all android. xD

40. chocolaking

Posts: 495; Member since: May 22, 2012

guys!! don't fall for it! stop falling in their trap of creating the hype for them. a simple graph explains you are being brain washed.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Waiting for the Apple fans to weigh in in 3, 2, 1....

4. Lift_Off

Posts: 152; Member since: Apr 04, 2012

Hey whats up im here for the weigh in. Annndddd looks like about 210 pounds. maybe I need to cut back a little...

3. DarkShadow

Posts: 51; Member since: Feb 01, 2013

a other hit for Samsung ^-^ that my boy

5. anywherehome

Posts: 971; Member since: Dec 13, 2011

just try to mark any object and share in any app (translate selection, open as text and edit) iPhone=really just a iToy that can not do so simple tasks

6. breathlesstao unregistered

Yeah, if someone has "no real interest in smartphones other than using them to make calls", they shouldn't buy a smartphone in the first place. Or at the very least shouldn't be representative in any survey about actual smartphone features.

7. darkskoliro

Posts: 1092; Member since: May 07, 2012

Any Android phone is easier to use than iPhone. I pride myself in being a techy person but I legit dont get over complicates and has a horrid interface.

43. vincelongman

Posts: 5745; Member since: Feb 10, 2013

iTunes is terrible at syncing, it often doesn't knotice the new songs and also crashes a lot while syncing. Also it is very slow at converting music as well.

9. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

simple to learn and much more customizable. iOS has a lot of work to do and is in a tough spot. On one hand they really need to add a lot of features android has, on the other hand everyone will say they're copying android. Lose/lose for apple which is fine for me with all the negative karma they've built up over the years.

14. therealestmc

Posts: 679; Member since: Jul 23, 2012

Apparently you agree with this study. Will you agree if another come up tomorrow and say that iOS is easier to use than android? Obviously people just pick the studies that's favors their bias. In my personal experience iOS is way easier to use than android. However I love android more because of the customization it offers.

18. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

I don't really care what this study says, and I agree that iOS is probably more intuitive. That's why old people & kids love iOS. In my opinion, this is what's holding iOS innovation back.

10. Taters

Posts: 6474; Member since: Jan 28, 2013

Easy to reach and feel buttons, menu, home, and back. There is literally nothing that you can't do or press easily with that setup. With Apple's home button only, the back button is not easily seen on the app interface or browser and HTC just really sucks as usability in general putting everything in the wrong place and in awkward locations. This is one of the reasons why Samsung is on top, not marketing.

44. vincelongman

Posts: 5745; Member since: Feb 10, 2013

Having the home, back and option buttons on the bottom is easier than having to reach for the top (where it is most of the time on iOS). Also most Androids have the power button on the side, which is also easier to reach cause you don't have to stretch as much to get to the top.

11. jonartpop

Posts: 199; Member since: Oct 25, 2012

Couldn't agree more with this survey. I hate it when there are great pictures of me on my friends' ipad/iphone that they can't easily share and when I need files to study from my lectures' ipad they just can't share it to my Blackberry/GS3 via Bluetooth.

12. urth_key

Posts: 14; Member since: Dec 25, 2011

"But for those with no real interest in smartphones other than using them to make calls, the options that Android gives you could be seen as a pain in the butt, time-consuming and complicated." 1. This statement is contradictory because as you can see, not everyone can afford an iPhone. 2. The Galaxy series is way cheaper than the iPhone series. 3. Many people would choose Android phones for specific reasons (price would be one) so that's why people tend to know how Android works already. 4. There is no difference between the steps on how to make calls on Android and iOS. There is always present in the home screen.

41. jburris020

Posts: 17; Member since: Nov 28, 2011

The iPhone 4 on contract is free, the iPhone 4S on contract is 99.99 and the iPhone 5 on contract is 199.99 The GS3 is 199.99 on contract and the Galaxy Note 2 is 299.99 on contract. Enlighten me as to how the Galaxy line up is cheaper?

45. urth_key

Posts: 14; Member since: Dec 25, 2011

The article said GALAXY Series not only the GS3 and the Note 2 are being mentioned and also uses Samsung's TouchWiz or the Android OS. My point is that because Samsung offers a lot of phones specifically targeted to all the categories (be it for the low-end, mid-range or high-end users), they can now easily know how Android works because they already have an experience on how to use the operating system. BTW, the Galaxy Pocket (their, I assume, cheapest phone, is only about $100.)

13. jsdechavez

Posts: 814; Member since: Jul 20, 2012

LOL.. I don't like iOS but obviously it's more primitive than Android. What were these people thinking.

15. darac

Posts: 2156; Member since: Oct 17, 2011

FINALLY This iOS simplicity MYTH is one of the most resilient, most deeply rooted into the collective mindset.. so much that even tech journalists are still brainwashed by it. As pointed out by so many examples,(and by myself) Android is in fact the most simple OS once you pass the introduction phase. Do not underestimate the intelligence of the user! Ultimate flexibility will, ultimately, always be the ultimate way to the ultimate simplicity ^^

16. pankajgupta

Posts: 59; Member since: Aug 09, 2012

"But for those with no real interest in smartphones other than using them to make calls" Really ?? smartphone only for making calls ?? Dumb analogy. if you only want to make calls buy dumbfone and not smartphone. or do you mean Apple iPhone users use it only for making calls or iPhone is not usable apart from making calls ??

17. xprimer

Posts: 43; Member since: Jan 25, 2013

samsung lags

19. osmaankhaan unregistered

Ur mind lags thats y it seems to u like that, u know 100 million couldn't b wrong

23. HASHTAG unregistered

Have you owned the latest Samsung devices?

32. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I think he owned the iPhone 5.........

20. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I own both, and must say not its not. Nor is it really anymore complicated.

26. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Actually.... Count how many steps you have to do in order to run the WiFi off while inside an application on the galaxy, now do the same with the iPhone, same with the back button always constant on the galaxy and so on

27. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

That's true

28. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

But on my note 2 I have to unlock it to use s voice. On my iPhone 5 I can use Siri with the phone locked. Both phones have their good and bad.

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