Survey claims mobile gamers prefer the Kindle Fire to Google Android tablets

Survey claims mobile gamers prefer the Kindle Fire to Google Android tablets
We have to admit, despite the relative popularity of the Kindle Fire line of tablets, we are always a bit surprised when there is a newsworthy story about Amazon's tablets, unless it has to do with the release of new hardware. So, you can imagine how surprised we were to hear that a survey is saying that mobile gamers prefer Kindle Fire tablets to Android tablets with Google Play services.

The info comes from the App Annie & IDC Portable Gaming Report for Q3 2013, which surveyed 1,117 respondents. The not-so-surprising results from the survey are that iOS is the most popular platform for mobile gaming with about 35% of respondents saying that they preferred either the iPad, iPhone, or iPod Touch. The iPad was also the leader among tablets with about 17% of respondents, but that didn't put the iPad too far ahead of Amazon. 

The Kindle Fire tablets had about 12% of the vote, which was enough to make it number two in terms of tablets, well ahead of Google Android tablets which took in about 5% of the vote. Google Android smartphones gathered enough votes to bring the entire range of Google Play devices up to around 28% total, which would be enough to tie Apple when looking at just phones and tablets. But, Apple also has the iPod Touch, which gave iOS the win. 

Kindle Fire even had enough votes to edge out the Nintendo DS & 3DS portables, as well as the "Other" category. Maybe we need to stop underestimating the Amazon platform. 


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10 Comments

10. Izoe

Posts: 150; Member since: Sep 02, 2010

from the chart above, the title of the article could easily have been "survey claims mobile gamers prefer android phones to iphones"

9. h3nryvn

Posts: 25; Member since: Oct 29, 2013

Kindle fire HDX is rockkkk.... its same level performance with galaxy note 3 10.1 (except pen) but its much cheaper....

7. 21babydoll12 unregistered

What demographic did the survey?

6. rantao333

Posts: 346; Member since: May 21, 2013

kindle HDx > all Android tablet

5. nothingmuch

Posts: 201; Member since: May 03, 2013

Bull hickey, I smell a market push for the holidays.

4. grahaman27

Posts: 364; Member since: Apr 05, 2013

"Mobile gamers" aka children.

8. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

children? Who buys them? Adults...and I would guess that more adults have fires than children, but that is me. I game more than my kids and I use a tablet, xbox, pc, and phone

2. Technobri

Posts: 84; Member since: Dec 10, 2012

Kindle fire is really a great, easy to use tablet. I don't regret buying my hdx. Some people just need Google play. But I already have it on my htc one so I don't really see the point in having it for two devices. Sideloading helps alot

1. XperiaFanZone

Posts: 2282; Member since: Sep 21, 2012

Maybe surprising, or maybe not (RIP Tata).

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Not really that surprising seeing as amazon for the head start on the good Android tablet market long before the others got a foothold. These days ago these "preferences" usually equate to a numbers game based on market share. Why would help is asking those people that have both (tiny sample though) because otherwise people will just go for the one they bought because they just don't know what the other is like.

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