Survey: 23% of T-Mobile customers wouldn't switch carriers "for anything"

In a recent tweet, T-Mobile president and CEO John Legere revealed the magic secret behind the amazing run that T-Mobile has been on over the last few years. "Listen to customers, give them what they want and everybody wins!," the Un-executive of the Un-carrier said. Legere and his team must be doing something right. A survey conducted by Business Insider found that 23% of T-Mobile subscribers will not leave the carrier "for anything."

AT&T and Verizon were neck and neck with 16% and 15% of customers unwilling to leave each wireless operator, respectively. While Sprint has been making progress lately, this survey found that only 7% of its current subscribers wouldn't leave "for anything." This survey could help Legere rally the troops because it means that 84% of AT&T's account holders, 85% of Verizon's customer list, and a whopping 93% of Sprint subscribers are up for grabs.

Legere's strategy has been discussed by him before. Figure out customer pain points, and find a solution. As simple as that sounds, there are many Verizon and AT&T subscribers who will tell you that the top two largest U.S. carriers do not focus on customer satisfaction as much as they should.

While T-Mobile is keeping its customers happy through pricing, customer service and perks, Verizon's network won 47 out of 50 states in the latest RootMetrics report, while Sprint and T-Mobile each were shut out completely. The most recent J.D. Power Survey showed Verizon finishing first in all six regions covering the U.S. (to be fair, in one market it settled for a first place tie). Big Red customers experienced fewer problems per 100 calls.

Based on the BI survey, we have to think that pricing and customer support are considered more important to wireless customers than the quality of their carrier's network.

source: BusinessInsider



22. droiduh

Posts: 101; Member since: Jun 04, 2015

23%? I guess many are not buying the hype.

21. PhoneGuy414

Posts: 24; Member since: Jul 20, 2017

Lol, some people won't leave T-Mobile because they can't..... I've talked to SO many T-Mobile customers that wanted to switch but weren't able to due to credit issues.... Also, T-Mobile gives away free sh*t and people eat it up.... T-Mobile does things to make people forget that their service is inferior... If you travel outside of major cities I can guarantee you less than 25% of the people living on the outskirts have T-Mobile... If every wireless company dropped EVERY perk they offer and consumer choice was strictly on coverage. VZW and AT&T stores would be FLOODED with people... T-Mobile can have fun talking all the sh*t they want. At the end of the day, I'll stick to my amazing Verizon service... I have LTE EVERYWHERE I go... That's worth the money I pay!!

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I have 5 lines on T-Mobile and I am moving 4 of them to ATT hoping i get better service. I will try ATT for 2 weeks and see if its better. If not then I all move those lines back to T-Mobile or I will move them back to VZW. I've always had one line open on all 4 for a while, before I had to drop Sprint. I have my iPad Pro and moms iPhone 6S on VZW. I have nice perks I've earned which will never expire and I make sure ot keep a line open with VZW. T-Mobile has the best price where I pay for 3 lines and get the 4th line free and it came with 10GB of free data per line. But no roll over data :-( But T-Mo's service has been spotty. Text not working. I got blasted last month with all these ad calls from people I never gave my number too. And T-Mo charges money to get a new number, which I can do free online with VZW. I Shouldn't have to pay money when I am paying so much per month already.

18. Jyakotu

Posts: 868; Member since: Dec 12, 2008

Currently with AT&T and could not fathom why anyone with GSM service would use T-Mobile to be honest. Like someone said, if it works great in your area and you don't travel much (or only travel to large urban metro areas), then T-Mobile and even Sprint will be fine. However, if you want coverage, then AT&T and Verizon are the best options.

16. L0n3n1nja

Posts: 1613; Member since: Jul 12, 2016

I tried T-mobile late last year, faster data at my house actually, but dead spots and poor coverage randomly in town. Then poor building penetration, and absolutely no coverage in most of Northern MN and ND left me with no service every time I traveled from home. Went back to Verizon in February when they brought back unlimited.

14. Tariq123

Posts: 186; Member since: May 15, 2016

Verizon has the best service, but family plan of 6 for 150$ is too good to pass for me- that's why I'm with T-Mobile

11. finestgq1

Posts: 35; Member since: Sep 11, 2014

I've been with tmobil with this plan for years now. $30 flat, no tax, unlimited data w/100m talk. Can't go wrong. ;)

8. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Hey Verizon. Piss off. Never again. Keep up the competition T-mobile.

9. kiko007

Posts: 7525; Member since: Feb 17, 2016

I forgot how much you hated Verizon. I'm guessing you had a s**tty experience with their services?

6. manzer

Posts: 63; Member since: Apr 05, 2014

I'm on Verizon. I might pay more but I'm happy with my coverage. I don't believe that T-mobile is the same or better. I talked to another unhappy person on T-mobile just yesterday. Maybe in some area. But in my area no thanks. Keep your cheap plan. With that being said, I love T-mobile for making Verizon compete more.

4. applesnapple93

Posts: 346; Member since: Jan 06, 2016

once was a tmobile customer.. now am Verizon... Tmobile is only good if it works at your home and work and you do not travel. Verizon is necessary if you have a life. When I travel with friends who have Tmobile they constantly ask me I can turn on my hotspot. Or calls drop because "their phone doesnt work well" in an outdoor area....

2. Derekjeter

Posts: 1580; Member since: Oct 27, 2011

People would switch to Verizon in a heart beat if they offered free service, so STFU!!

3. g2a5b0e unregistered

You could literally say that about any carrier if they offered free service. Do us all a favor & remove Verizon's sack from your chin.

15. L0n3n1nja

Posts: 1613; Member since: Jul 12, 2016

Even for free, Sprint isn't worth the stress of never having working service.

17. g2a5b0e unregistered


5. zennacko unregistered

But Verizon is the opposite of free, so unless you REALLY need the coverage on certain areas, and you don't mind having a CDMA phone (also if you're a person that thinks you "own" an iPhone for the $199 you paid) then yes, Verizon is a better alternative.

7. Greenmule

Posts: 130; Member since: Apr 24, 2017

In June of this year Sprint offered free service for a year for VZW users. I don't remember of hearing about the record number of people leaving VZW. Recently, Sprint might be posturing and preening themselves to look more attractive for a buyout. IMO, Sprint, with their high debt and customer service woes, and terminating users because they called customer service too much and can't do VoLTE yet and other issues, Sprint need to settle for a buyout...soon.

10. tedkord

Posts: 17519; Member since: Jun 17, 2009

Because it wasn't free. It was free data, but your monthly bill wasn't free.

13. Greenmule

Posts: 130; Member since: Apr 24, 2017

According to this:​limited.html it's free everything and waived activation fee, Customer pays taxes and fees, plus $7.99/month if you do not use autopay and email billing.

19. benzb

Posts: 82; Member since: Jan 19, 2012

Most people on Verizon prefer better coverage over cost savings. This is why they are with Verizon. They will most likely not switch to another carrier simply because of cost savings. If cost was such an issue, they would have switched a long time ago.

1. libra89

Posts: 2349; Member since: Apr 15, 2016

Hmm this is interesting. I can get it though.

* Some comments have been hidden, because they don't meet the discussions rules.

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