Super Mario Run outperforms Pokemon GO on a comparison of launch day revenue

Super Mario Run outperforms Pokemon GO on a comparison of launch day revenue
According to a report from Sensor Tower, Super Mario Run was loaded on 5 million devices on its launch day. That is 10% of the analytical firm's estimate of 50 million installations for the first month of availability. The launch day revenue amounted to $5 million devices for the game, which is free for the first level and then requires you to pay $9.99 for the remaining levels.

The $5 million grossed by Super Mario Run topped Pokemon GO's opening day revenue by 19%. It also topped Clash Royale's revenue on its launch day by 400%. This isn't a completely apple-to-apple comparison because Pokemon GO launched in only a small percentage of markets. On the other hand, Super Mario Run is available for iOS devices only with Android availability on the way. In Super Mario Run's favor, a $9.99 game becoming the top grossing AppStore app is not an easy accomplishment.

One other stat computed by Sensor Tower shows that the average time spent in the Super Mario Run app on launch day was 16 minutes. That is lower than the 18 minutes players spent on average with Pokemon GO when that game debuted, and the 28 minutes spent on Clash Royale on that game's opening day.

By the way, you might recall that the other day we told you about iOS users who requested to receive a notification when Super Mario Run launched. Sensor Tower says that up to 30 million iOS users opted in to receive the alert. While many received it late and some never got it at all, it does tell us that there is much more pent up demand for the game.


source: SensorTower via AndroidAuthority

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23 Comments

1. UglyFrank

Posts: 2191; Member since: Jan 23, 2014

Then again we could argue that Pokemon warmed up the market so the consumers would quicker to download then again this only launched on one platform

3. uzbek-mobile-man

Posts: 118; Member since: Sep 27, 2014

you can connect with me, my friends, my email is iamuzbekman at gmail. see you there

11. vincelongman

Posts: 5653; Member since: Feb 10, 2013

Not really surprising IMO Mario Run was launched only on iOS, but that's still far larger than Pokemon GO which only launched in Australia, New Zealand, and the United States Pokemon GO was free with optional IAPs Mario Run is free first level with an IAP to unlock the rest of the game Mario Run with have higher launch day revenue Pokemon GO with have higher revenue per day 6 months from launch Gross revenue and profit will be more interesting

24. phldlphn unregistered

Visually the game is nice, but it's so easy that it makes the game boring. I think it's mostly because Mario immediately hurdles over enemies without requiring you to avoid them on your own. Then again, I've only played the first level because I think mobile gaming is a waste of money I could be spending on PC or console gaming.

2. uzbek-mobile-man

Posts: 118; Member since: Sep 27, 2014

Super Mario is better than Pokemon Go. When I play Super Mario, I remember my childhood!! Because, I used to play this game so much when I was young.

13. Nopers unregistered

So what you really mean is you prefer Mario Run. Opinions =/= fact.

20. Zack_2014

Posts: 677; Member since: Mar 25, 2014

And you need to realise there are others who grew up watching Pokemon GO all day :)

26. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Like two years ago?

4. yoghibawono

Posts: 240; Member since: May 04, 2016

Nintendo is rolling them cash lol

5. bucky

Posts: 3774; Member since: Sep 30, 2009

I just wish it wasn't the same as another temple run. Should have given people the full game.

6. AlikMalix unregistered

This is only in iOS!!! Damn.

7. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

Next legend of Zelda .

12. trojan_horse

Posts: 5868; Member since: May 06, 2016

It's a wonder why boring (less advanced) games are the ones which apparently garner the most downloads and revenue... Pokemon Go and now Super Mario Run! Meanwhile advanced games like Call of Duty, Need For Speed and other modern games do not gross anywhere near these classic games.

14. bucky

Posts: 3774; Member since: Sep 30, 2009

I'm thinking it's because the simple games are mostly played on the pooper. I still love infinity blade 3 and Carmageddon.

15. AlikMalix unregistered

Because everyone can enjoy games like these, but not your average mom can play COD, NFS, Afterpulse, RealRacing 3, War Hammer. You got to realize the general public.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The sucks. I waste $10 because me and the mid like Mario. But he played this for 2 days and has moved on already.

17. AlikMalix unregistered

You're such a sad negative person.

18. kiko007

Posts: 7493; Member since: Feb 17, 2016

You honestly believe that simpleton?

19. ibend

Posts: 6747; Member since: Sep 30, 2014

because it's paid apps.. it's revenue on the beginning should be high since people only pay it once in front, compared to IAP on pokemon... but in long term, IAP on pokemon will give more revenue

25. ebilcake

Posts: 1221; Member since: Jul 16, 2016

Mario brand sells, the game itself is a bit s**te.

* Some comments have been hidden, because they don't meet the discussions rules.

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