Strong smartwatch sales put the Apple Watch on top of the global wearables market for Q1 2018

Strong smartwatch sales put the Apple Watch on top of the global wearables market for Q1 2018
Last month, research firm Canalys had Apple and Xiaomi neck and neck in the battle for the top global market share in the wearable band category during Q1 2018. Both Apple and Xiaomi were said to own 18% of the market each with the Apple Watch and the Mi Band, respectively. But another research firm has weighed in for the same three month period; IDC's data shows Apple with 16.1% of the worldwide wearable market at the end of  March, compared to 14.8% for Xiaomi.

IDC says that Apple rode a strong quarter for smartphones to the top. Basic wearables, like the $30 Mi Band 2, saw shipments decline 9.2% from January through March compared to a 24.8% year-over-year rise in smart wearables shipments. Overall, deliveries of wearables rose 1.2% in the first quarter of the year to 25 million units.

Apple's Q1 wearables shipments rose 13.5% year-over-year thanks to the Series 3 cellular Apple Watch. The tech giant shipped 4 million Apple Watches in the quarter, compared to 3.6 million in Q1 2017. While Xiaomi was second in market share, the low price of the Mi Band 2 means that it was responsible for only 1.8% of the revenue earned by wearable manufacturers in the first quarter. Xiaomi did manage a 2.3% increase in market share year-over-year as shipments rose to 3.7 million from 3.6 million fitness trackers.

With a 28.1% decline in shipments from Q1 2017 to Q1 2018, Fitbit still managed to land in third place. The company's new Versa smartwatch (which sold 1 million units in its first six weeks), didn't launch until April. This means that its sales don't count in this report, but will for the next one. For the first quarter, Fitbit owned 8.7% of the wearables market, down from the previous year's 12.2%.

Huawei increased its wearable shipments by 147% year-over-year. That took deliveries from 500,000 units during last year's first quarter to 1.3 million units in the same period this year. It's market share more than doubled from 2.1% to 5.2% even though most of its sales remain limited to Asian markets. Garmin finished in the top five by delivering 1.3 million wearables in the period, up 9.1% year-over-year. The company finished the quarter with 5% of the market.

source: IDC



1. CreeDiddy

Posts: 2284; Member since: Nov 04, 2011

Apple will remain at the top. This year for wearables, iPhones, iPads, App TV’s, and macs will be off the charts. Services will reach another level with nearly 100 million Apple Music users. Bottom line they can’t be stopped

2. NateDiaz

Posts: 1094; Member since: Mar 03, 2018


5. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018


11. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Other than Apple TV and Macs I have to agree, they surely will grow, again. Apple TV and Macs are in different positions - Apple TV is a mostly redundant device (SmartTV era) and Macs are mostly a "pro" market thingy (not really department where hype works, pros are not so easy to manipulate with pretty, shiny ads and 1mm smaller laptop body). Still, I am looking forward seeing new Macbooks and iPads Pro. And especially the new !STYLUS!

4. Feanor

Posts: 1432; Member since: Jun 20, 2012

Which proves that market success has nothing to do with product quality or capabilities. I compare often my Wear OS smartwatches with my friend's Apple Watch and the Apple Watch is lacking in so many areas. So much for Google letting Wear OS "underdeveloped"; it doesn't develop it further because there isn't anything that Wear OS can't do in comparison to Apple Watch and there are many things that can do on top.

6. Heisenberg

Posts: 379; Member since: Feb 11, 2015

Exactly. Apple has the customers who are willing to buy whatever Apple produces at any amount. Slap an Apple logo on a random Chinese product and what it's customers drool over it tagging it the best in the industry. The media isn't helping matters too, we know how they often favour Apple products even on this s.ite

7. kotan24

Posts: 321; Member since: Oct 29, 2012

But c’mon you can’t deby that their products are good too, yes they may see the logo and drool over it but if it wasn't a good product or it did not match their needs people would buy it once and then ignore anything else, because just like you said there are “better” alternatives that could do “more/better” (more/better being completely subjective) than apple.

16. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

It just burns you up and causes you so much butthurt that the Apple Watch is so successful. You really need a life.

8. Back_from_beyond

Posts: 1486; Member since: Sep 04, 2015

I wonder how much of those sales come from offers like i get through my health insurance. $50 to get an Apple Watch through them. Obviously people will buy one at that price if they own an iPhone anyway, saves you $300 because you have to pay for health insurance anyway.

9. Pureviewuser1

Posts: 164; Member since: Mar 28, 2016

I don't like apple products at all however thats a personal choice as they are very reliable and so many people buy them for a reason

12. Feanor

Posts: 1432; Member since: Jun 20, 2012

When it comes to Apple, the reason to buy them is only the badge. People are divided to Apple Watch users that find Apple Watch useful and Android users who don't care about Wear OS watches (or even ignore their existence). Despite the fact that whether you need a smartwatch or not, normally shouldn't be dependent on whether you are an Apple user or an Android user. This should happen only in case Wear OS smartwatches were totally useless and a lot worse in functionality than the Apple Watch, but this is not the case. Wear OS watches actually are capable of more than the Apple Watch. So, it's really just the badge...

10. Tziggy14

Posts: 626; Member since: Sep 02, 2014

Who's buying all these Huawei watches? What kind are being sold for that big a jump in sales?

14. drunkenjay

Posts: 1704; Member since: Feb 11, 2013


13. path45th

Posts: 407; Member since: Sep 11, 2016

The iPhone 5s just broke a record in the entire world of smartphones (androids including); it's the only smartphone to have received 6 years of OS updates.

15. drunkenjay

Posts: 1704; Member since: Feb 11, 2013

im thinking of getting an apple watch but i think i wil wait for series 4.

17. cncrim

Posts: 1590; Member since: Aug 15, 2011

My $60 automatic watch still work beautifully after 20 years, no battery to worry about.

* Some comments have been hidden, because they don't meet the discussions rules.

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