Apple, Xiaomi vie for supremacy in the wearable band market during Q1

Apple, Xiaomi vie for supremacy in the wearable band market during Q1
It's a horse race at the top of the wearable bands market as Apple and Xiaomi go neck-and-neck. While both firms are competing for the top market share, the wearable band devices that both sell don't compete. It's not even close, really. The Apple Watch is a full function smartwatch and the latest model offers LTE connectivity. Xiaomi's Mi Band 2 (number 3 is expected to be unveiled at the end of this month) is a cheap fitness tracker priced at $20. The latter features an OLED screen that tells time, tracks your heart rate and counts your steps.

According to researcher Canalys, for the first quarter of 2018, Apple shipped 3.8 million Apple Watches. That beat out the 3.7 million Mi Bands that were delivered by Xiaomi in the period. On a year-over-year basis, Apple Watch shipments were flat; sequentially, shipments were lower due to the record number of timepieces that Apple delivered in the holiday-driven fourth quarter of 2017. Both Apple and Xiaomi claimed 18% of the wearables band market in the first quarter. Fitbit was third with 11%, followed by Garmin and Huawei with 7% and 6% of the market, respectively.

Canalys says that the Apple Watch Series 3 with cellular connectivity is driving sales of the product. Canalys Senior Analyst Jason Low notes that carriers are not only getting paid for selling the device, they benefit from the recurring revenue stream for data. Research analyst Vincent Thielke adds that Garmin has become the second largest smartwatch vendor after Apple, shipping 1 million units in the period. And Fitbit's two smartwaches (the Blaze and the new Versa) made up an estimated 24% of its Q1 deliveries, according to Thielke.


The difference in pricing between smartwatches and basic bands can be seen in some of Canalys' numbers. The research firm says that smartwatches made up just 43% of wearable band units shipped in the first quarter, but was responsible for 80% of the revenue brought in.

source: Canalys

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16 Comments

1. midan

Posts: 2976; Member since: Oct 09, 2017

Apple owns smartphone market, tablet market and now smartwatch market too, quite incredible company. That's the power of own ecosystem built from the scratch.

5. Papa_Ji

Posts: 855; Member since: Jun 27, 2016

It's the Samsung the real king of all almost each and every consumer electronic category. Tablet marking is dying... Only foldable phone/tablet or Windows tablet will rule this category. YES, APPLE IS THE KING OF TOY INDUSTRY i.e apple watch

8. whatev

Posts: 2317; Member since: Oct 28, 2015

Apple is king and Samsung is queen

9. iushnt

Posts: 3122; Member since: Feb 06, 2013

Yeah Apple is doing a great Job, even others are doing a great job. Xiaomi and Huawei were no where to be heard 5 yrs ago, today they are doing a great job in the market. Huawei are already Number 3 in smartphone market and soon could be number 2 just behind Samsung. Both of them surpassed Samsung in wearable market. Even Samsung is massive in many categories, they are number one in Smartphones, Chip Making, TVs, Home Appliances, Harddisks, Display, RAM etc. Samsung own the component supply industry.

3. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

Odd that Samsung isn’t listed.

15. Zappo

Posts: 12; Member since: Oct 04, 2016

Odd also that the Huami Watches are missing. In case you do not know: Huami is the company that produces Xiaomi's wearables. It's just stunning what they deliver for the price. The Bip for example has an always on display, customizable watch faces, GPS, heart rate, activity tracker, barometric altitude, IP68 certification, shows full notifications via bluetooth. All for around 50 euros... Oh, one more thing: I lose about 20% battery a fortnight, constantly wearing it, always connected to my phone.

16. midan

Posts: 2976; Member since: Oct 09, 2017

Huami? Odd? Never heard and propably very few has.

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