Steve Jobs talked about renting first run movies on iTunes back in 2010


The other day, we told you that Apple is interested in working out a deal with major movie studios that would allow first run movies to be rented from iTunes. A first run film is generally considered one that has been just released and has been in the theaters for a few weeks. Traditionally, these movies are not offered for streaming because that would interfere with the box-office take. Usually, iTunes waits for a movie to have been out for no earlier than three months before offering the title.

As it turns out, late Apple co-founder and CEO Steve Jobs was ahead of us mere mortals on this issue. Six years ahead, as it turns out. A video clip has surfaced of a panel discussion held during the D8 conference held in 2010. During the discussion, Jobs says, "I even think that there’s going to be a way to watch a first-run movie at home before it comes out on DVD if you’re willing to spend a bunch of money." As it turns out, the buzz around the water cooler is that first-run rentals could cost $25 to $50 each on iTunes, which would certainly be "a bunch of money."

If you have some time, we suggest that you try to watch the entire video even though it runs for 95 minutes. Walt Mossberg and Kara Fisher moderate a very entertaining talk with Jobs that covers a number of events that we passed along to you at the time such as Jobs' anger at Adobe over Flash, and the Apple iPhone 4 prototype that was lost in a bar. With Adobe, Jobs explains how it was really the software firm that took things out of proportion. And there is no mistake about Jobs' feelings when Google's name was brought Mossberg.

Check it all out by clicking on the video at the top of this story.

source: AppAdvice,VideoInsider via BGR
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