Steve Jobs talked about renting first run movies on iTunes back in 2010

The other day, we told you that Apple is interested in working out a deal with major movie studios that would allow first run movies to be rented from iTunes. A first run film is generally considered one that has been just released and has been in the theaters for a few weeks. Traditionally, these movies are not offered for streaming because that would interfere with the box-office take. Usually, iTunes waits for a movie to have been out for no earlier than three months before offering the title.

As it turns out, late Apple co-founder and CEO Steve Jobs was ahead of us mere mortals on this issue. Six years ahead, as it turns out. A video clip has surfaced of a panel discussion held during the D8 conference held in 2010. During the discussion, Jobs says, "I even think that there’s going to be a way to watch a first-run movie at home before it comes out on DVD if you’re willing to spend a bunch of money." As it turns out, the buzz around the water cooler is that first-run rentals could cost $25 to $50 each on iTunes, which would certainly be "a bunch of money."

If you have some time, we suggest that you try to watch the entire video even though it runs for 95 minutes. Walt Mossberg and Kara Fisher moderate a very entertaining talk with Jobs that covers a number of events that we passed along to you at the time such as Jobs' anger at Adobe over Flash, and the Apple iPhone 4 prototype that was lost in a bar. With Adobe, Jobs explains how it was really the software firm that took things out of proportion. And there is no mistake about Jobs' feelings when Google's name was brought Mossberg.

Check it all out by clicking on the video at the top of this story.

source: AppAdvice, VideoInsider via BGR



1. dnomadic

Posts: 436; Member since: Feb 20, 2015

That's actually pretty cheap considering that I pay near a hundred for my four kids and my wife when we hit the theater. It won't replace the movie theater experience but I wouldn't mind doing this every once in a while.

2. deewinc

Posts: 455; Member since: Feb 21, 2013

But this will make pirates happy. Purchase a first-run movie for $100 then sale it at $25 to over 100 movie vendors in the streets. I mean this is the life in the third world. As much as I would like to watch the movies ASAP after release, this is going to be a revenue killer.

3. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Exactly, no more sitting in a theater with a camera and hoping no one walks in front of it while recording bootleg movie.

4. deewinc

Posts: 455; Member since: Feb 21, 2013

This one is even juicier. All pirates need to do is put on some premium screen recording software and record the movie while playing. The same thing they have been doing with television series programs.

8. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah, but recording inside theater have higher risk than recording at home.. and it usually have potato image quality.. but some chinese pirates can deliver high quality pirated movies, but still suffer from chinese dub or chinese hardsub, and their HDTC release still rare on english site.. (I'm not into this kind of thing, just know it from reddit)

9. deewinc

Posts: 455; Member since: Feb 21, 2013

I'm not an avid movie fan but my brother is. I have noticed most of the latest movies he has all have Chinese substitutes and are in Full HD quality. The audio and pictures are razor sharp. I think there is a way that these Chinese use to get hold of the original movies because most of those bootlegs my brother has are not camera copies.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah, HDTC actually isnt camera recording, it record straight from movie reel on theater projector (TC = telecine) HDTS is also good sometime (TS = Telesync), since it use tripod and nice camera quality and place it at center top row

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

This will Pirates happy! It'll be a lucrative deal for them.

10. sissy246

Posts: 7129; Member since: Mar 04, 2015

I would wait for it to come out in Redbox and pay $2.00 for Blu-Ray ,. 50 cents for pop corn, . 50 cents for a soda. Total cost $3.00 not $25 to $50.

11. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

You just can't let this guy rest in peace.

* Some comments have been hidden, because they don't meet the discussions rules.

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