Starbucks announces nationwide rollout of wireless charging

Starbucks announces nationwide rollout of wireless charging
Introduced last year in Silicon Valley, Starbucks announced plans for a nationwide rollout of providing wireless charging through the tables the chain’s coffee drinkers sit at.

While it will be a “nice-to-have” convenience, while relaxing with a cup of joe, Starbucks’ choice to roll out wireless charging mats that use Powermat’s Power Matters Alliance (PMA) standard backed by Duracell and Proctor & Gamble, means few people will be accommodated.

PMA has other notable members as well, AT&T, Samsung, and Sony, to name a few, so Starbucks’ vision of providing wireless charging, much in the way it pioneered Wi-Fi service, is indeed breaking ground since there are not very many devices that natively support PMA. In fact, we cannot think of any devices off hand that do. There are accessories that can enable charging, like the Nokia Lumia 1520 for AT&T, but Nokia’s native devices use the Qi standard. AT&T also sells a charging back cover for the Samsung Galaxy S5.

That means if you visit any of Starbucks’ 8,000 locations in the United States, and own a Nexus 4, Nexus 5, any number of Nokia Lumia devices, the wireless charging tables will not be of any use to you. The Wireless Power Consortium’s Qi standard currently has far wider industry support, with over 200 industrial members, compared to 72 members of PMA.

Starbucks hopes to be a catalyst that would entice manufacturers to incorporate wireless charging into more products, now that a place where people congregate is bringing the feature somewhat mainstream. The Bay Area of Northern California Starbucks locations will be the first to be outfitted with PMA charging tables. The rest of the installation should be complete by the end of 2015.

source: WSJ

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17 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

What? Are they retarded, seriously? Why wouldn't they use Qi wireless charging? PMA is useless and unsupported, there is absolutely no point in implementing it...

6. Augustine

Posts: 1043; Member since: Sep 28, 2013

Indeed, such Duracell mats were by the gates in the Phoenix airport and they were useless to my Nexus 5.

14. sgodsell

Posts: 6910; Member since: Mar 16, 2013

Didn't broadcom announce a little while back a wireless charging chip set that supports all wireless charging standards currently on the market.

7. vincelongman

Posts: 5628; Member since: Feb 10, 2013

I haven't heard much about PMA, is faster than Qi? Does it work with metal phones? I think maybe its so Duracell can sell their adaptors/charging cases

8. oborawatabinost

Posts: 45; Member since: May 18, 2014

PMA is pretty much exactly the same if possibly a little worse than Qi, and that is excluding compatibility. There are currently 0 advantages to PMA

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

And why exactly is Starbucks implementing it if there are 0 phones that are compatible with it?

2. Mxyzptlk unregistered

Way to go Starbucks. Now I'll have to continue fighting some schmo for a seat by an outlet.

15. engineer-1701d unregistered

thats why you need an android so you wont run out of power unlike the iphone, the only reason to use pma is iphone wireless charging case. p.s. i hate when i see people like you in stores sitting charging phones and laptops like at starbucks and panera bread, so mad i want to break there fingers .

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmao. Well true said. I always see them bunch of iDimwits everywhere charging their iPhones everywhere. That's sick and turns you off. They go through all these anxiety and stress, just to pose and show off with the Apple logo. The funny thing going is, they think and class themselves so posh and classy having an iPhone, that even dustbin cleaners and janitors use them. Lmao. That's funny. Wth. Stingy iFruit still iMilking us and not providing us with a higher 1900Mah battery. And extra 1Gb of Ram.

4. wilsong17 unregistered

lol i love going to those place.. there is android app which could take everyone log password to social media lol there also is wifi kill app with root and you can kick every out

5. InspectorGadget80 unregistered

Not a big fan of Star Bucks. I like LaColombe better. They serve REAL COFFE if anyone hadn't heard of this company.

13. Mxyzptlk unregistered

You know Starbucks, not Star Bucks, sell more than just coffee.

18. Blazers

Posts: 720; Member since: Dec 05, 2011

Yeah the owner has a show on the Travel Channel. This company is more into distribution of their coffee to high end restaurants around the country, rather then cafés. They only have a few cafés (most in the east), so not surprised it's not well known.

9. oborawatabinost

Posts: 45; Member since: May 18, 2014

YES! PMA charging will bring so many new customers to Starbucks like....well....there was that one phone that...no that was Qi. Um....oh the nexus!....no that's Qi. What about the G3...Qi. Um....yea no one will use these.

11. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Starbucks, ATT, Microsoft. All have gone with PMA. Because no matter what, the underdog, Qi, must never be allowed to succeed.

12. FingerMyApple unregistered

wireless charging for mac please :) macbook + starbucks = rejoice :)

17. kosal

Posts: 21; Member since: Oct 19, 2013

This indirectly indicates the iPhone 6 is having wireless charging.

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