Starbucks announces nationwide rollout of wireless charging
posted by Maxwell R. / Jun 12, 2014, 9:13 PM
While it will be a “nice-to-have” convenience, while relaxing with a cup of joe, Starbucks’ choice to roll out wireless charging mats that use Powermat’s Power Matters Alliance (PMA) standard backed by Duracell and Proctor & Gamble, means few people will be accommodated.
PMA has other notable members as well, AT&T, Samsung, and Sony, to name a few, so Starbucks’ vision of providing wireless charging, much in the way it pioneered Wi-Fi service, is indeed breaking ground since there are not very many devices that natively support PMA. In fact, we cannot think of any devices off hand that do. There are accessories that can enable charging, like the Nokia Lumia 1520 for AT&T, but Nokia’s native devices use the Qi standard. AT&T also sells a charging back cover for the Samsung Galaxy S5.
That means if you visit any of Starbucks’ 8,000 locations in the United States, and own a Nexus 4, Nexus 5, any number of Nokia Lumia devices, the wireless charging tables will not be of any use to you. The Wireless Power Consortium’s Qi standard currently has far wider industry support, with over 200 industrial members, compared to 72 members of PMA.
Starbucks hopes to be a catalyst that would entice manufacturers to incorporate wireless charging into more products, now that a place where people congregate is bringing the feature somewhat mainstream. The Bay Area of Northern California Starbucks locations will be the first to be outfitted with PMA charging tables. The rest of the installation should be complete by the end of 2015.
Posts: 2486; Member since: Jan 26, 2014
What? Are they retarded, seriously? Why wouldn't they use Qi wireless charging? PMA is useless and unsupported, there is absolutely no point in implementing it...
posted on Jun 12, 2014, 9:23 PM 5
Posts: 1043; Member since: Sep 28, 2013
Indeed, such Duracell mats were by the gates in the Phoenix airport and they were useless to my Nexus 5.
posted on Jun 12, 2014, 9:52 PM 0
Posts: 5628; Member since: Feb 10, 2013
I haven't heard much about PMA, is faster than Qi? Does it work with metal phones? I think maybe its so Duracell can sell their adaptors/charging cases
posted on Jun 12, 2014, 10:08 PM 0
Way to go Starbucks. Now I'll have to continue fighting some schmo for a seat by an outlet.
posted on Jun 12, 2014, 9:41 PM 1
thats why you need an android so you wont run out of power unlike the iphone, the only reason to use pma is iphone wireless charging case. p.s. i hate when i see people like you in stores sitting charging phones and laptops like at starbucks and panera bread, so mad i want to break there fingers .
posted on Jun 13, 2014, 12:06 AM 2
Posts: 4562; Member since: Mar 13, 2014
Lmao. Well true said. I always see them bunch of iDimwits everywhere charging their iPhones everywhere. That's sick and turns you off. They go through all these anxiety and stress, just to pose and show off with the Apple logo. The funny thing going is, they think and class themselves so posh and classy having an iPhone, that even dustbin cleaners and janitors use them. Lmao. That's funny. Wth. Stingy iFruit still iMilking us and not providing us with a higher 1900Mah battery. And extra 1Gb of Ram.
posted on Jun 13, 2014, 3:55 AM 0
Not a big fan of Star Bucks. I like LaColombe better. They serve REAL COFFE if anyone hadn't heard of this company.
posted on Jun 12, 2014, 9:51 PM 0
Posts: 720; Member since: Dec 05, 2011
Yeah the owner has a show on the Travel Channel. This company is more into distribution of their coffee to high end restaurants around the country, rather then cafés. They only have a few cafés (most in the east), so not surprised it's not well known.
posted on Jun 13, 2014, 5:21 PM 0
Posts: 45; Member since: May 18, 2014
YES! PMA charging will bring so many new customers to Starbucks like....well....there was that one phone that...no that was Qi. Um....oh the nexus!....no that's Qi. What about the G3...Qi. Um....yea no one will use these.
posted on Jun 12, 2014, 10:13 PM 4
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