Sprint pulls video ad calling T-Mobile "ghetto" out of rotation
The mobile carrier wars are heating up. Sprint today pulled a video ad out of rotation when an unflattering comment was made about rival operator T-Mobile. In the ad, Sprint CEO Marcelo Claure is sitting with "Actual Sprint, T-Mobile, Verizon and AT&T customers," and wants them to say the first thing that comes to their minds when they hear the name of rival wireless operators.
Interesting that Sprint would feature a woman in its ad that knows absolutely nothing about the wireless industry. After all, T-Mobile surpassed Sprint last year to become the nation's third largest carrier And even if you are not a T-Mobile subscriber, if you are knowledgeable about the wireless industry and someone asks you what comes to mind when they say T-Mobile, you might respond with Music Freedom, Binge On or Data Stash.
Sprint's CEO comments on ad calling T-Mobile "Ghetto
source: @marceloclaure, TheVerge via FierceWireless
Things that are NOT allowed: