Spotify's premium subscriber base continues to grow in the US, nears 40% of users

Spotify's premium subscriber base continues to grow in the US, nears 40% of users
Most of Spotify’s users may be using the free tier of its service but that doesn’t mean its premium subscriber count isn’t growing. In fact, according to the latest report from Consumer Intelligence Research Partners, almost 40% of Spotify’s US users are paying subscribers.

As of September 2018, the percentage of premium users sits at 38%, a figure that is up from the 36% that was reported just three months earlier. Over the quarter, it's reported that 13% of all ad-supported listeners commenced a free trial and over 70% of these then went on to sign up to a premium plan. The rate at which Spotify loses Premium users also declined throughout the period. Thus, it's clear that Spotify’s efforts to push its premium service through its recent redesign are indeed working and are likely to continue having positive effects throughout the coming months. However, the service does still lag behind Apple Music when it comes to both subscribers and growth – the service is reportedly growing 2.5x faster than Spotify in the US.

While Spotify does offer premium family accounts to its subscribers, the CIRP’s latest report notes that the number of users on these plans has declined over the summer. This is due to Spotify’s recent crackdown on users that choose to share these plans among them in the hope of saving money, even if they don’t live together.


source: CIRP

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8 Comments

1. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Grown is past tense. It should be, "continue to grow". Grown means it has already happened, not is happening.

2. joshuaswingle

Posts: 669; Member since: Apr 03, 2018

It was a typo lol but thanks for pointing it out!

3. libra89

Posts: 2316; Member since: Apr 15, 2016

This is really interesting. It makes sense that more people would do the free trial and then keep it. I did the same (kind of but the 3 months for .99) in 2016 and I have been subscribed since. The advantage that it has for me is no device limit for general use and that I can use it on nearly any device. I enjoy that greatly.

5. bucknassty

Posts: 1373; Member since: Mar 24, 2017

the free is terrible compared to the pay... and plus i bet they got a lot of people to sign up after vetting them off family plans as of late

7. libra89

Posts: 2316; Member since: Apr 15, 2016

I can agree that it is sucky for mobile, but on a pc, the free is just fine. No suggested songs and commercials aren't so bad. I really caved because of the mobile experience.

8. bucknassty

Posts: 1373; Member since: Mar 24, 2017

you are so right.... i should have said free mobile... its terrible and so limited... paid is the way to go

4. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Loving Apple Music. Its recommendations suits my taste.

6. Foxgabanna unregistered

Apple music is actually really good and the music locker seals the deal. That was the main reason I kept Google play music until I switched over to the XS Max as my daily and seen how cool it is. Plus it's nice to know what my friends are listening to and sharing in inessage.

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