Spotify wants family plan members to prove they live at the same address

Spotify wants family plan members to prove they live at the same address
One of the two main “driving forces” behind the staggering recent growth of the US (and global) music streaming industry continues to have trouble actually making money. It hasn’t been easy for Spotify to tackle that issue when the platform’s subscriber numbers are on the rise, but one obvious way to boost revenue is convincing more people to pay for a premium membership.

Then again, a carrot-and-stick approach is probably not the best strategy for dealing with existent Spotify Premium members. Especially when you don’t even have a carrot to offer, merely showing family account holders a stick by threatening to take away their perks.

A number of people in the US and Germany have been voicing their discontent on Twitter over unreasonable requests for their location received by email in the past couple of weeks or so. 

Spotify apparently wants home address confirmation via GPS coordinates from “Premium for Family” subscribers to make sure said accounts are not shared fraudulently by people who don’t actually live together.

Indeed, the terms and conditions of the music streaming app’s premium family plan specify “all account holders must reside at the same address to be eligible” for the special offer. The discount is hefty, mind you, as individual Spotify Premium memberships are $9.99 a month, while Premium for Family service sets you back just 5 bucks more, granting access to unlimited, ad-free tunes to a grand total of six users.

But of course, not all families live together, so perhaps Spotify should at least consider changing the name of its group service tier. Or ask for access to an account holder’s GPS information upfront. Granted, the company does promise to use the supplied location data for address verification and “nothing else”, but even so, certain users may understandably be worried about privacy violations.

For its part, Spotify hasn’t exactly addressed these concerns head-on, merely confirming a number of “improvements to the user experience of Premium for Family” are being currently tested with “small user groups in select markets.” Something tells us this particular experiment will be halted soon enough.

source: Quartz

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13 Comments

1. T12RYK

Posts: 849; Member since: Jun 10, 2011

Apple Music is better!

7. Xavier1415

Posts: 144; Member since: Feb 26, 2012

no stop it

9. Fellwalker

Posts: 518; Member since: Apr 04, 2014

So what? (even if it is)

11. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

What is it. Etter at? It's a streaming music service. They work the same and off the same thing even if one. At offer some artist another doesn't. Which don't matter if it's an artist I don't listen too anyways. Like Taylor Swift. Again with you guys you can't just be happy with what you have, you have to make false aims and just say it's better. Maybe it works better for you or how you want. Doesn't mean it's better because of that.

13. T12RYK

Posts: 849; Member since: Jun 10, 2011

I can't even begin to understand what you are trying to say kiddo. Have a check of the spelling and grammar and try again. LMAO

2. koraykupe

Posts: 2; Member since: Dec 05, 2017

They do that for Turkish users for several months. This is not a new thing.

3. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Desperate too because they’re losing profit against apple music.  music is the best streaming.

4. kennybenny

Posts: 194; Member since: Apr 10, 2017

If I get one of those emails, I'm going to cancel Spotify and use Amazon Music Unlimited......

5. antmiu2

Posts: 550; Member since: Jun 19, 2011

Looks like I'll be canceling my family plan soon

6. 87186

Posts: 312; Member since: Aug 01, 2014

get over it, Spotify.

8. zennacko unregistered

These companies and their absurd demands... What's next? Providing medical evidence of diarrhea/stomach bug so you can buy 40 rolls of toilet paper just because you get a 20-ish percent discount versus buying a regular 4 pack? Just like cracking down on international subscriptions to get the lowest price (aka, that cheapo premium account on ebay), companies hate when people are smart enough to use capitalism against them.

10. Fellwalker

Posts: 518; Member since: Apr 04, 2014

Wow. People getting upset that they are caught out for cheating because they don't actually qualify to use the family subscription .

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Well they shouldn't have to live at the same address. Nore should they actually have to be related. It's a plan that offers discounts for more signups. I mean if they had did that from the beginning then that's one things. But who else does? No one! Its stupid.

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